Mohamad Charara

1. Develop and Manage sales in Kuwait by supporting our partners and by developing new partners.
2. support our current partners by increasing the sales in retail business, wholesales and projects
business.
3. Manage the Sales Force by keeping an updated opportunities in the Kuwait market by managing
stock orders, Projects status and progress.
4. Doing a monthly Forecast to achieve the monthly and annual targets
5. Business development; Build & develop the business includes retail expansions, wholesales
activities and relationships with consultants to include our solutions in their vendor list and keep
them updated with our new products.
6. Provide technical support and training for our partners.
7. Coordinate with different departments within Eaton, from pricing, logistics and Technical support
team.
8. Meeting contractors and developers to help our clients with the lead generation and closing of
deals.

1. Lead the Cross functional Retail, Projects & Wholesales (LV & Lighting) Sales Teams to achieve Quarterly and Monthly targets.

2. Lead the retail business operations by monitoring, managing showrooms in different strategic locations. Planning the right product assortment, and right price benchmark by doing an efficient market analysis.

3. Develop the retail business by doing planned showroom expansions, and execute new strategies.

4. coordinate with Marketing team to do regular promotions the target to do promotions and reach to the customers to increase traffic to achieve more sales & business brand development for retail business, wholesales and projects business by targeting exposure and increase market shares by using the tools (social media, billboards or screen advertising etc..)

5. Do regular stock analysis by classification of stocks to better have a healthy stock cycle.

6. Lead Lighting Design Team to present professional Lighting solutions to the customers & Low Voltage solutions.

7. Develop and manage the lighting and low voltage division's budget & Business plans including forecasting, monitoring expenses, stock management, Profit and Loss sheets and optimizing resource allocation.

8. Lead the Product Development (Assortment & Purchasing plans) for Lighting, Electrical solutions (Exhaust Fans, Wiring Devices, Cables, accessories etc…), latest Smart Technologies & Low Voltage (Surveillance System, IP & digital public address, IP Telephone, Passive system, active system, Special Cables (structured cabling), EV Chargers & Home Automation etc.. ) dealing with top multinational international brands like Panasonic, ABB, Midea, Sylvania, Fumagalli, Legrand, Nexans & Dahua etc…

9. Oversee the planning, coordination, and execution of low voltage & Lighting projects from conception to completion, ensuring they meet quality standards and client expectations, are delivered on time, and stay within budget.

10. Lead the Business Development operations by approaching consultants, designers, developers and architects.

1. Business development; Build & develop support in retail business, wholesales and projects.

2. Build relationships with customers like consultants, designers, real estate developers, Governmental Bodies & Contractors etc…

Development on different Sectors in Kuwait & Oman, we got approvals from ministries (governmental Bodies) in Kuwait like (Ministry of education, MEW, MOH, MOI, MOD, National Guard Etc…) or Oman like (ROP, RCA, MOH, MOE Etc…), consulting offices, Designers, & Real Estate Developers

3. Help, influence and perform product training for Our local Partner projects team.

4. Technical Engineering Support

5. Open new channels for our local agent, establish a projects pipeline, follow up and help our Distributor’s sales team to secure projects.

6. Achieve KPI objectives and annual sales targets.

7. Report to the management monthly and annually the work in progress.

8. Doing presentations and seminars for the customers to expand our reach and understanding so we can explain our position in the international and local markets, how we can support them, and the products we have available for them to use.

9. Monitoring and keep tracking of projects coming up, guide and supervise our local Distributor movement and try to reach to all aspects of Kuwait & Oman markets.

1. Lead the sales team to achieve the set annual targets.
2. Opening new channels, follow up on the project pipeline done and try to secure them.
3. Business development with the Coordination with the manufacturers in terms to expand our
reach to governmental authorities, real estate developers and get into the vendor list of the
consultants like (Gulf Consult, KEO, SSHI, PACE & ALJazeera Etc…).
4. Induction of new products as per projects needs and market requirements.
5. Technical support to our customers in terms of selection and after sales service like isometric
drawings for the Bus ways and LV Switch Gear Distribution Boards.
6. Follow up on the Delivery schedules and secure the payments.
7. Do Reports monthly and annually on the work in progress.
8. Manage, Guidance and supervision of all related to project sales division works.