محمد Dalle

Lead a team of 13 merchandisers and 2 account
executives, overseeing 10 million USD in annual revenue.
Negotiate and finalize business development
agreements, ensuring optimal trade terms, promotions,
and category growth initiatives.
Monitored competition activities including flyer
participation, ATL marketing and trade implementations,
and planned accordingly to counter, bridge gaps and
exploit opportunities for market share gains.
Enhance brand visibility and availability through
effective in-store activations and trade marketing
initiatives.
Perform stock-on-hand analysis to maintain optimal
inventory levels

Tasks/Responsibilities
Led a team of 5 merchandisers and 2 Sales Representatives for 3 Accounts in the Modern Trade Channel to fulfill the responsibility of achieving the Sales Commercial & Operational KPls. Managed the customers commercial and operational relationship with AAW with planning and strategizing in achieving tangible and intangible growth for the year. Monitored competition activities including leaflet participation, ATL marketing and trade implementations, and planned accordingly to counter, bridge gaps and exploit opportunities for market share gains. Conducted Field Sales Visits to monitor AVA, POSM, Planograms & BTL activities. Accountable for P&Gs portfolio consisting of 9 categories and over 1000 SKUs. Finalized Business Development Agreements/Contract negotiation elements such as rebates, commercial counterparts, and visibility. Ensured the growth of P&Gs categories profitability with the customer.

Lead a team of 5 merchandisers and 2 Sales
Representatives for 4 Accounts in the Modern Trade
Channel to fulfill the responsibility of achieving the Sales
Commercial & Operational KPls.
Managed the customers commercial and operational
relationship with AAW with planning and strategizing in
achieving tangible and intangible growth for the year.
Conducted Field Sales Visits to monitor AVA, POSM,
Planograms & BTL activities.
Accountable for P&Gs portfolio consisting of 9
categories and over 1000 SKUs.
Finalized Business Development Agreements/Contract
negotiation elements such as rebates, commercial
counterparts, and visibility.
Develop and implement customized sales strategies that
have resulted in a 30% increase in sales revenue and
strengthened client relationships.

Tasks/Responsibilities
Manage the entire sales cycle from finding a client to securing a deal Acquiring clients through prospecting and canvassing Collaborated with marketing and development teams to create customized solutions for clients. Successfully handled client objections and resolved issues, maintaining a high level of client satisfaction. Prepared detailed reports on sales performance, market trends, and client feedback for senior management.

Develop, implement and manage the social media
strategy
Work with photographers and designers to ensure
content is informative and appealing
Handle customer complaints
Increased customer engagement through social media