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تم إلغاء حظر المستخدم بنجاح
محمد القباني, Director of e-commerce and Digital Marketing

محمد القباني

Director of e-commerce and Digital Marketing·AboMoati

المملكة العربية السعودية

بكالوريوس, Business Networking & Systems Management

الخبرة العملية

مجموع سنوات الخبرة: 11 سنوات, 1 أشهر

Director of e-commerce and Digital Marketing

يناير 2024 - حتى الآن

AboMoati

الرياض، المملكة العربية السعودية

يناير 2024 - حتى الآن

Leading e-commerce and digital marketing operations for a publicly listed Saudi company across two websites, 12 social channels, and three major marketplaces.
• Direct a cross-functional team of 8 across e-commerce, digital marketing, design, and customer care
• Manage and optimize a catalog of 10, 000+ SKUs across Noon, Amazon, and Ninja marketplaces
• Develop and execute data-driven strategies across SEO, paid media, email, and social to drive acquisition and retention
• Oversee digital marketing budget allocation, maximizing ROI across paid and organic channels
• Implement AI-powered tools and automation to accelerate campaign delivery and improve performance analytics

Key Achievements:
• Scaled catalog operations to 10, 000+ SKUs across multiple platforms within first 6 months
• Improved conversion performance through UX, taxonomy restructuring, and funnel optimization
• Built a high-performing cross-functional team from the ground up, establishing clear OKRs and delivery workflows
• Established a centralized data framework integrating sales, campaign, and customer signals for continuous optimization.

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
المبيعات

E-commerce Manager

سبتمبر 2020 - مايو 2026

Emdadx

الرياض، المملكة العربية السعودية عن بُعد

سبتمبر 2020 - مايو 2026

Served as e-commerce strategy partner for a B2B marketplace managing 8, 000+ SKUs, driving revenue growth across two consecutive record-breaking years.
• Developed and executed comprehensive e-commerce and marketplace strategies aligned with business growth targets
• Optimized digital marketing campaigns across SEO, paid media, and content to improve traffic quality and conversion
• Enhanced on-site search, merchandising, and UX to streamline product discovery and purchase journeys
• Managed operating budgets and performance KPIs to align financial planning with commercial objectives

Key Achievements:
✦ Delivered 2X revenue growth in 2023 — the highest single-year growth in the company's e-commerce history
✦ Increased revenue by 30% in 2022, closing the year above all commercial targets
✦ Improved conversion rate by 35% and reduced bounce rate by 42% through website optimization and targeted campaigns
✦ Surpassed sales, profitability, and product-selection targets for two consecutive years (2022 & 2023)

مجال الشركة:
البيع بالتجزئة وبالجملة

E-commerce Manager

سبتمبر 2022 - أغسطس 2023

Al Rashed Cement

الخبر، المملكة العربية السعودية

سبتمبر 2022 - أغسطس 2023

Oversaw e-commerce operations and digital marketing initiatives, developing strategies to optimize platforms, enhance user experience, and maximize revenue growth.

• Led e-commerce platform operations ensuring performance, product accuracy, and seamless UX across all digital touchpoints.
• Developed and executed digital marketing campaigns across SEO, SEM, email, and social to drive traffic and conversions.
• Used A/B testing and analytics to continuously optimize conversion funnels and user engagement.
• Collaborated with cross-functional teams and external vendors to streamline operations and technology delivery.

مجال الشركة:
البناء والتشييد

E-commerce and Technical Support Manager

أكتوبر 2020 - أغسطس 2022

Coffee Moments

الرياض، المملكة العربية السعودية

أكتوبر 2020 - أغسطس 2022

Experienced E-commerce and Technical Support Manager with expertise in optimizing e-commerce operations and delivering exceptional technical support for a seamless customer experience. Skilled in e-commerce platforms, digital marketing, and troubleshooting to drive business growth.

Details:
• Managed end-to-end E-commerce operations, including product listings, inventory, orders, and payment gateways.
• Improve search results and provide best customer experience.
Led and mentored a team of E-commerce and technical support professionals, fostering growth and achieving departmental goals.
• Managed vendor relationships, resolving technical issues and optimizing partnerships.
• Developed training materials and conducted sessions to enhance team proficiency in E-commerce and technical support.
• Provided prompt technical support to customers, resolving inquiries and troubleshooting E-commerce platform issues and online transactions.
• Built strong customer relationships, addressing concerns, feedback, and escalations to ensure satisfaction and loyalty.

مجال الشركة:
المطاعم وخدمات الطعام

Ecommerce Project Manager

مايو 2020 - أكتوبر 2020

Mokab

الرياض، المملكة العربية السعودية

مايو 2020 - أكتوبر 2020

• Drove SAR 18M in annual GMV with 32% YoY revenue growth
• Optimized conversion funnel, increasing website conversion rate from 1.4% to 2.3% — a 64% improvement

مجال الشركة:
الإلكترونيات الاستهلاكية

E-commerce Operation Supervisor

أغسطس 2017 - مايو 2020

Mokab

الرياض، المملكة العربية السعودية

أغسطس 2017 - مايو 2020

• Supervised end-to-end e-commerce operations including traffic acquisition, sales conversion, and reporting.
• Led platform and infrastructure selection, development, and optimization for scalable growth.
• Managed on-page and off-page SEO projects and coordinated with development teams on platform improvements.

مجال الشركة:
الإلكترونيات الاستهلاكية

E-Commerce Entrepreneur

مايو 2015 - أغسطس 2017

SandoqStore

الخبر، المملكة العربية السعودية

مايو 2015 - أغسطس 2017

Founded and operated an independent e-commerce store, managing end-to-end operations including product
sourcing, merchandising, digital marketing, and SEO.

مجال الشركة:
الإلكترونيات الاستهلاكية

التعليم

Philadelphia University

يوليو 2014

يوليو 2014

بكالوريوس، Business Networking & Systems Management

الأردن

Studied business networking, systems management, and organizational operations — foundation that shaped an analytical and process-driven approach to e-commerce leadership

Skills

Business Development
Expert
Business Development
Expert
Digital Marketing
Expert
Digital Marketing
Expert
SEO
Expert
SEO
Expert
Web Development
Expert
Web Development
Expert
E commerce
Expert
E commerce
Expert
B2B eCommerce
Expert
B2B eCommerce
Expert
Search Engine Optimization (SEO)
Expert
Search Engine Optimization (SEO)
Expert
E-commerce
Expert
E-commerce
Expert
Google Analytics
Intermediate
Google Analytics
Intermediate
WoodPress
Expert
WoodPress
Expert
Magento 2
Expert
Magento 2
Expert
web analytics
Intermediate
web analytics
Intermediate
digital marketing
Expert
digital marketing
Expert
marketing
Expert
marketing
Expert
marketing strategy
Expert
marketing strategy
Expert
Project Management
Expert
Project Management
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
SEO
Expert
SEO
Expert
Management
Expert
Management
Expert
Team Leadership
Expert
Team Leadership
Expert
Marketplace Management
Expert
Marketplace Management
Expert
CONVERSION COATING
Intermediate
CONVERSION COATING
Intermediate
DATA ANALYSIS
Intermediate
DATA ANALYSIS
Intermediate
DIGITAL TRANSFORMATION
Intermediate
DIGITAL TRANSFORMATION
Intermediate
KEY PERFORMANCE INDICATORS KPIS
Intermediate
KEY PERFORMANCE INDICATORS KPIS
Intermediate
E-commerce strategy
Expert
E-commerce strategy
Expert
(Microsoft office (Access, Word, Power Point,Excel,FrontPage
Expert
(Microsoft office (Access, Word, Power Point,Excel,FrontPage
Expert

حسابات مواقع التواصل الاجتماعي

الموقع الشخصي
الموقع الشخصي

اللغات

العربية

متمرّس

الانجليزية

متمرّس

التدريب و الشهادات

الشهادات
Advanced Google Analytics
The Online Marketing Fundamentals
Improve SEO For Your Website

التدريب
Cisco Certified network associate
Integrated Horizons
Mar 2014