محمد القباني

Leading e-commerce and digital marketing operations for a publicly listed Saudi company across two websites, 12 social channels, and three major marketplaces.
• Direct a cross-functional team of 8 across e-commerce, digital marketing, design, and customer care
• Manage and optimize a catalog of 10, 000+ SKUs across Noon, Amazon, and Ninja marketplaces
• Develop and execute data-driven strategies across SEO, paid media, email, and social to drive acquisition and retention
• Oversee digital marketing budget allocation, maximizing ROI across paid and organic channels
• Implement AI-powered tools and automation to accelerate campaign delivery and improve performance analytics

Key Achievements:
• Scaled catalog operations to 10, 000+ SKUs across multiple platforms within first 6 months
• Improved conversion performance through UX, taxonomy restructuring, and funnel optimization
• Built a high-performing cross-functional team from the ground up, establishing clear OKRs and delivery workflows
• Established a centralized data framework integrating sales, campaign, and customer signals for continuous optimization.

Served as e-commerce strategy partner for a B2B marketplace managing 8, 000+ SKUs, driving revenue growth across two consecutive record-breaking years.
• Developed and executed comprehensive e-commerce and marketplace strategies aligned with business growth targets
• Optimized digital marketing campaigns across SEO, paid media, and content to improve traffic quality and conversion
• Enhanced on-site search, merchandising, and UX to streamline product discovery and purchase journeys
• Managed operating budgets and performance KPIs to align financial planning with commercial objectives

Key Achievements:
✦ Delivered 2X revenue growth in 2023 — the highest single-year growth in the company's e-commerce history
✦ Increased revenue by 30% in 2022, closing the year above all commercial targets
✦ Improved conversion rate by 35% and reduced bounce rate by 42% through website optimization and targeted campaigns
✦ Surpassed sales, profitability, and product-selection targets for two consecutive years (2022 & 2023)

Oversaw e-commerce operations and digital marketing initiatives, developing strategies to optimize platforms, enhance user experience, and maximize revenue growth.

• Led e-commerce platform operations ensuring performance, product accuracy, and seamless UX across all digital touchpoints.
• Developed and executed digital marketing campaigns across SEO, SEM, email, and social to drive traffic and conversions.
• Used A/B testing and analytics to continuously optimize conversion funnels and user engagement.
• Collaborated with cross-functional teams and external vendors to streamline operations and technology delivery.

Experienced E-commerce and Technical Support Manager with expertise in optimizing e-commerce operations and delivering exceptional technical support for a seamless customer experience. Skilled in e-commerce platforms, digital marketing, and troubleshooting to drive business growth.

Details:
• Managed end-to-end E-commerce operations, including product listings, inventory, orders, and payment gateways.
• Improve search results and provide best customer experience.
Led and mentored a team of E-commerce and technical support professionals, fostering growth and achieving departmental goals.
• Managed vendor relationships, resolving technical issues and optimizing partnerships.
• Developed training materials and conducted sessions to enhance team proficiency in E-commerce and technical support.
• Provided prompt technical support to customers, resolving inquiries and troubleshooting E-commerce platform issues and online transactions.
• Built strong customer relationships, addressing concerns, feedback, and escalations to ensure satisfaction and loyalty.

• Drove SAR 18M in annual GMV with 32% YoY revenue growth
• Optimized conversion funnel, increasing website conversion rate from 1.4% to 2.3% — a 64% improvement

• Supervised end-to-end e-commerce operations including traffic acquisition, sales conversion, and reporting.
• Led platform and infrastructure selection, development, and optimization for scalable growth.
• Managed on-page and off-page SEO projects and coordinated with development teams on platform improvements.

Founded and operated an independent e-commerce store, managing end-to-end operations including product
sourcing, merchandising, digital marketing, and SEO.