Mohamad Salah Khalifah, Senior Digital Marketing / Media Buyer

Mohamad Salah Khalifah

Senior Digital Marketing / Media Buyer

Redcon Properties

Location
Egypt - Cairo
Education
Bachelor's degree, Computer Science
Experience
4 years, 3 Months

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Work Experience

Total years of experience :4 years, 3 Months

Senior Digital Marketing / Media Buyer at Redcon Properties
  • Egypt - Cairo
  • My current job since April 2022
Senior Digital Marketing / Media Buyer at Living Yards Developments
  • Egypt - Cairo
  • September 2021 to May 2023

- Creating Media Buying strategy and plan for all digital channels to generate leads and for branding.
- Run paid campaigns ( Facebook, Google, Instagram, TikTok, Snapchat, ).
- Monitoring the campaign's performance, analyze it's results and applying optimization and scalling strategies.
- Provide performance and results' reports.

Digital Marketing & Growth Consultant at iHelp
  • Egypt - Cairo
  • September 2021 to September 2022

- Identify the company's target audience and buyer personas.
- Choose the marketing direction and the right marketing message and brand tone of voice.
- Create, design digital marketing strategies, plans and the content calendar for both organic and paid campaigns.
- Supervising and working with the graphic designer and the junior social media specialist.
- Monitor and analyze the performance of all digital marketing activities.

Digital Marketing Specialist at Muhtwa.net
  • Egypt - Cairo
  • February 2020 to February 2022

- Identify the platform's target audience and buyer personas.
- Create, design digital marketing strategies, plans and the content calendar for both organic and paid campaigns.

Digital Marketing & Media Buyer at Adwar for Real Estate
  • Egypt - Cairo
  • June 2021 to October 2021

- Identify the company's target audience and buyer personas.
- Choose the marketing direction and the right marketing message and brand tone of voice.
- Create, design digital marketing strategies, plans and the content calendar for both organic and paid campaigns.
- Supervising and working with the graphic designer and the junior social media specialist.
- Monitor and analyze the performance of all digital marketing activities.

Education

Bachelor's degree, Computer Science
  • at Modern Academy For Computer Science And Management Technology
  • July 2019

A passionate learner who falls in love with Marketing and Data. I am a Media Buyer who manipulate numbers to hit the highest results and profits. I am passionate about business, Entrepreneurship and E-commerce, Understanding organization and its customers to design the best marketing strategies to link them together.

Specialties & Skills

E Marketing
Marketing
Social Media Marketing
Media Buying
Digital Marketing
Snapchat Ads
TikTok Ads
Content Marketing Strategy
Instagram Ads
E-commerce
Facebook Ads
Data Analysis
Google Ads
Social Media Marketing
Marketing
Digital Marketing
Facebook
Marketing Strategy

Languages

Arabic
Native Speaker
English
Intermediate

Hobbies

  • Reading,