Mohamad Suleiman

• Directed multi-site retail operations across 17 stores, managing 600+ employees and overseeing a business
portfolio exceeding AED 600M annually
• Led expansion initiatives, contributing to the successful opening of 10+ supermarket branches, ensuring
operational readiness, staffing, and commercial alignment
• Drove regional growth by defining commercial priorities and executing targeted initiatives, increasing revenue
and strengthening market penetration
• Improved customer satisfaction by increasing NPS from 48 to 65 through service excellence programs, staff
training, and customer-focused operational improvements
• Integrated Q-commerce and online retail operations, enhancing last-mile delivery performance, order fulfillment
efficiency, and digital channel contribution to sales
• Strengthened supplier partnerships by negotiating credit notes and improved commercial terms linked to higher
LPO volumes, improving margin performance
• Played a key role in the system migration from GIMA to SAP, supporting data transition, operational continuity,
and ERP adoption across stores
• Standardized operations by implementing best practices aligned with international retail benchmarks, ensuring
compliance with food safety, hygiene, and regulatory standards
• Optimized workforce planning and productivity by aligning staffing strategies with demand cycles and peak trading
periods
• Enhanced inventory performance through improved stock control, reducing shrinkage and increasing on-shelf
availability
• Elevated in-store execution through strong visual merchandising and coordination with marketing teams to
maximize promotions and customer engagement
• Maintained full P&L responsibility, optimizing costs, improving operational efficiency, and supporting strategic
investment decisions
• Delivered market insights through continuous analysis of competitors, pricing, and consumer trends to support
leadership decisions.

• Managed end-to-end store operations, leading a team of 55 employees and driving a high-performance,
customer-focused culture
• Delivered consistent revenue growth through data-driven commercial strategies, assortment optimization, and
improved execution
• Oversaw fresh food divisions, ensuring premium quality, compliance with food safety standards, and strong
supplier coordination
• Improved customer experience and loyalty through service excellence initiatives and structured complaint
resolution
• Controlled costs and improved profitability through labor optimization, waste reduction, and process
improvement initiatives.

• Led operations of high-volume FMCG departments, ensuring product availability, merchandising excellence, and
compliance with company standards
• Increased sales through targeted merchandising strategies and optimized product mix
• Managed inventory planning, reducing stock loss and improving turnover
• Coached and developed teams to improve productivity and service quality
• Monitored KPIs and implemented corrective actions to enhance performance and profitability
• Ensured compliance with food safety, hygiene, and operational standards.
• Ensured compliance with food safety, hygiene, and operational standards in line with company policies and local
regulations.
• Strengthened customer experience by maintaining high service standards and resolving issues promptly and
professionally.