SALES DIRECTOR - todate
DAR AL FATEH TRADING
Total years of experience :30 years, 4 Months
Robust 100% Growth achieved in sales within 2 years.
Cost price standardization across the market achieved within less than a year.
Negotiated & Finalized Trading agreements with all the leading retailors.
Developed a comprehensive organic vegetables distribution system for the company.
Consistent record of more than 95% monthly collection.
Introduced many New concepts in Organic vegetables Marketing
Managed efficiently Farm‟s excessive production during every winter.
Responsible for sales, distribution, marketing, collection and Dubai Branch management.
Designed and Created company‟s profile.
Responsible to oversee company‟s Fresh Juice, Long Life Juice & Long Life Milk supply chain network across U.A.E
Over 275 Top class super & Hyper Markets and 64 newly added Eppco-ENOC petrol stations come under supervision
Ensure speedy and satisfactory resolutions to queries & grievences that arise during the time of day today deliveries to maximise client satisfaction levels.
Responsible to train & Guide a strong Merchandisers‟ Team working across UAE to ensure attractive displays are erected on time.
Responsible to Handle all 18 Carrefour Hyper Markets (3 in Oman), Carrefour express outlets, 40 Spinneys stores, 30 Al Maya super Markets, Choithram Outlets, All Coop societies and all other Top class super Markets in UAE.
Deployed initiatives towards ensuring quality control, achieving monthly targets maintaining cordial relations with the customers.
Responsible to Introduce & launch new range of products for distribution in UAE
Partly responsible to negotiate and finalise Long Term agreements with all the leading Retail Groups.
* Involved in a theme park project designing & obtaining Govt approvals
Pivotol in having re-establishing the organisational as fully operational.
Strove to enhance the business and successfully restored the lost clients.
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Established a strong distribution network across Abudhabi & all over UAE.
Introduced & Launched new range of viable products brought in for distribution in UAE.
Negotiated and finalized yearly agreements with all the leading outlets in UAE.
Dealt with Carrefour UAE and other top UAE retailers Like Spinneys, Lulu group, Coop societies.
Highly involved in bringing FAKIEH Brand Fresh EGGS to UAE for the first time in 1998.
Fully involved in taking over NUNU baby care brand & SAHBA brand fresh egg’s agencies in 1999.
Brought Tanmiya Brand frozen chicken to UAE for the first time in 1999.
Developed a new potential market for a lesser known SAHBA Brand poultry products along the western region of Abudhabi emirate and become Western region Market Leader by surpassing world‟s one of the biggest poultry brands AL WATANIA within three months.
Introduced Van sales Helper commission scheme in 1998.
Accountable for introducing new range of products, sales, business development, marketing, negotiating discounts and finalising drafts of yearly agreements with all the leading outlets like Carrefour, wholesale outlets, 5 star hotels in Dubai.
Deployed initiatives towards ensuring quality control, achieving monthly targets maintaining cordial relations with the customers.
Pivotol in having sucessfully established line ditribution of then Just Lunched LU Biscuits ( a famous French Brand) across all the EPPCO petrol stations within company stipulated 3 months time.
( Product placement in each Eppco petrol station were solely at the descretion of Petrol station Managers at that time)
Maintained huge free of cost on shelf displays for world renown French cheese Brands Lavachequirit & Kiri at CONTINENT(Carrefour) Deira City Centre during 1996 by estabilishing a strong business relationship with Continent Management that lead our company to save over a million Dirhams from paying rent.
Drove efforts to ensure the maintenance of 100% distribution in all the leading A, B, C segment outlets & star hotels.
Devised quality control measures and maintained high level relationship with all the customers.
Receipient of the ‘Best sales representative’ award by procter & Gamble for the record sales in 1993-94.
Received award for being the ‘Best Sales Representative’ by Transmed Overseas Inc. S.A for the record sales in 1994-95.
MBA in Sales & Marketing – Presely University – Nov 2012 CEC(credit equavalency Certificate) from GACC – Gulf Accreditation Council – Janl 2015 MBA-Attested by Dept of State – USA – Oct 2014
BBA in Sales & Marketing – Presely University – Sep 2009 BBA-Attested by Dept of State – USA – Oct 2014