محمد عبد الرازق

• Paid Media & Performance Marketing: Plan, launch, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), TikTok, and Snapchat — managing monthly budgets up to SAR 25, 000 across multiple product lines and seasonal pushes.
• Media Buying Strategy: Negotiate placements, audiences, and bid strategies across platforms; continuously optimize CPA and CPL through A/B testing of creatives, copy, and landing pages.
• E-commerce Store Management: Built and operate e-commerce stores on Shopify, WooCommerce, Salla, and Zid — including product catalog, payment integration, shipping configuration, and conversion tracking.
• Sales Funnel Design (Lead-to-Sale): Designed end-to-end funnels connecting paid ads → landing pages → WhatsApp Business → in-house CRM → showroom visits, integrating online lead capture with offline sales operations.
• Tracking & Analytics Setup: Implement and maintain Google Analytics 4, Google Tag Manager, Meta Pixel, and TikTok Pixel; built custom event tracking and attribution models tied to actual sales data from the in-house CRM (3, 000+ customer records).
• SEO & Content Marketing: Run keyword research, competitor analysis, and on-page/technical SEO; direct content production (graphics, photography, short-form video) for paid and organic channels with consistent brand messaging.
• WhatsApp Marketing & CRM Integration: Built a WhatsApp-based qualification and follow-up flow integrated with the company's CRM, improving lead-to-quotation conversion through faster response and structured follow-up.
• Marketing Reporting: Build weekly and monthly performance dashboards covering ROAS, CPA, CPL, lead quality, and revenue contribution by channel — coordinating with sales, showroom, and production teams to align campaigns with stock and seasonal demand.

• Executed paid campaigns on Google and Meta, growing website traffic and social media following through systematic
A/B testing and audience refinement.
• Reduced CPC through ongoing bid optimization, audience targeting, and creative testing.
• Conducted competitor and market analysis to identify positioning opportunities and improve lead quality.