Associate Trade Marketing Manager
Savola Group
Total des années d'expérience :13 years, 9 Mois
• Full Commercial Agenda (Pack/Price, Retailer Margins, Distributors Margins)
• Setting programs for trade channels (Wholesale, Key Accounts & Distributions).
• Setting a new strategy for KRTL Channel.
• Initiate a new scheme for Retail visibility Program to increase sales and distribution.
• Tracking and initiating reports on all competitor Trade Marketing activities & evaluates its impact on the brands performance.
• Activity budget tracking.
• Implementation of the annual trade support plans across the various trade channels according to roadmap and in line with brand strategies & priorities.
• Responsible for releasing the monthly customer incentives.
Assist in the Developing of the Trade Marketing Strategy to achieve defined business objectives across all channels and product categories and to increase presence of the company brands.
Assist on Developing of the Forecast study monthly and compare it to the actual results to pursue the business achievements
Studying the potential markets to choose new markets to penetrate and Collect clients’ database from different resources.
Preparing monthly plan with clients to achieve the Business plan.
Preparing the shipping Schedule and compare between the Country’s forecast and actual sales to achieve the Monthly and yearly target.
Recommend distribution channel development programs in coordination with other departments in the company.
Assist in the Coordination with the marketing team and support the sales operations to successfully develop and deliver the sales objectives: distribution, shelving, pricing, and merchandising for all categories across all trade channels.
Implement marketing campaign by analyzing sales forecasts and competitor’s activity.
Communicate with the marketing team to provide our clients with all required activities and promotions.
Handle customers’ complaints and claims to increase the efficiency of customer care after selling
Prepare the requested documents and artwork to ensure product compliance with the MOH for each country.
Suggest and implement the trade and consumer promotions to improve distribution and generate consumer awareness. • Handle all the Key Accounts trade activities. (BTL) in the Country responsible for.
Set a clear and comprehensive key account plans with the sales team to deliver target commitments in the Country responsible for.
Assist in developing the trade promotional plan scheme with key customers and channels and ensure implementation.
Contribute to the Company’s goals and objectives and develop customer loyalty and satisfaction.
Prepare market intelligence report on monthly basis.
Key Achievements:
* Growth in active customers 11% 2019 VS 2020.
* Reduced the channels spend from 15% to 12%. 2019vs 2020
* Cut obsolete and slow-moving inventory stock value from by 85%. 2021
* Handle E-Commerce B2B ( Maxab-Capiter-Souq) 2021
* Created a new scheme for loyalty program to motivate the customers to achieve their target.
Design full year trade plan and activities
Build, maintain, and manage In Market Sales Forecast by distributor by customer at the highest level of details and accuracy.
Monitor & accountable for market share, national numeric distribution, weighted distribution, and customer dealing
Accountable for total category % Total trade spend (TTS) budget spent vs. target
Track market prices, monitor changes on monthly bases, and emphasize proactive decision making accordingly.
Execute promo calendar per sales channel
Analyze the ROI of the marketing activities executed with the customer.
Closely engage with cross functions to ensure NPDs projects delivery in full of targeted service level, prospective lead time and sales growth desired.
Conducts regular market visits as per each period plan to evaluate the trade activities in terms of execution, market feedback & competitor’s activities.
Create and deliver advanced analytics and models
Follow up the merchandizing team and promoters and check the in-store branding and stock availability.
Preparing monthly, weekly or daily sales analysis
• Monitoring the trends and evaluating the performance assessed against monthly sales & KPI goals
• Analyzing all sales channels as well as all regions
• Responsible for finding points of weakness and reaching best solutions.
• Market audit to analysis merchandiser & usher performance
• Lead monthly forecast review at PSI meeting
• Analyze the Stock Share VS Sales Volume to Know the Reasons of Gaps
• Responsible for all sales reports for top management in Egypt, Japan.
• Evaluating the performance assessed against monthly sales & KPI goals.
• Lead monthly forecast review meetings with sales Director and planning Manager
• Reviewing and recording all the transaction closing reports.
• Closely studies past sales data to determine trends in productivity.
• Reporting to director of commercial sector
Create reports for the sales force regarding market conditions, sales results, and team earnings
•Follow up daily sales
•Performing administrative duties for the sales team
•Maintaining files, schedules and appointments
•Reporting to Sales manager
Planning the sales Function. •Implementing the sales plan. •Marketing Principles its relation to selling function. •Global and functional perspective of sales management. •Graduation Project International Academy for Advanced Research and Studies - IAARS London (Jan 2016