International Business Development Director
tradeling.com
Total years of experience :19 years, 2 Months
- Spearheaded the launch of the latest Ecommerce
platform in the MENA region, catering to global
wholesalers and traders.
- Oversaw virtual events and regional marketing
campaigns across the UAE, KSA, and Egypt.
- Focused on maximizing the customer base in the
market segment to drive digital transformation.
- Analysed problem statements and provided
tailored solutions to meet business needs.
- Established and maintained a network of
wholesalers and B2B customers spanning over
25+ countries.
- Responsible for creating customized online stores
for clients, allowing them to showcase product
images, specifications, and prices (Mini Website).
- Provides articles, information, case studies,
strategies, and news to help new customers gain
knowledge about
international markets and agreements through
the (www.Tradeling.Com) blog section on
international exhibitions.
- Submits weekly and monthly reports, presenting
them to management along with relevant
recommendations.
- Developing Multi-Channel Marketing Plans with
MOBILY Company (Marketing Cooperation
Agreement)
- Negotiating the Partnership Agreement with
MOBILY Consumer Sector (KHATTY HYBRID)
- Establishing the Partnership Agreement with
MOBILY Wholesales Sector (OTS Products)
- Managing the Partnership Agreement with
MOBILY Business Sector (B2B) for all MOBILY
Cloud & Hosting Services
- Negotiating the Partnership Agreement with
VIRGIN MOBILE Consumer Sector
- Building the Organizational Structure of the
Company from the ground up with over 100 staff
members
- Creating and managing the Sales Team covering
all regions of KSA
- Overseeing the Sales of MOBILY OTS Bulk
Products across KSA with with Key Decision
Makers (KDRs) and Wholesalers
- Achieving the target of selling 3 million SR since
the first month.
- Executing a comprehensive advertising campaign
with ZTE in collaboration with Ferrari
International, distributing 50, 000 MBB Devices
with Ferrari logos (Deal Amount 15 Million SAR)
- Negotiating the Partnership Agreement with
ZTE, establishing GMTS as the exclusive agent for
ALL ZTE MBB Products
- Managing the Sales of MOBILY OTS Bulk
Products across the Kingdom with Key Decision
Makers (KDRs) and Wholesalers
(totalling 57 Million SAR)
- Securing the Distribution Agreement with ZAIN,
appointing GMTS as a distributor for all ZAIN
OTS Products
- Securing the Distribution Agreement with
SALECO (STC), appointing GMTS as a distributor
for all STC OTS Products
- Establishing 25 Points of Sale (CBO) in all regions
of the KSA
- Leading a team of over 65 staff members (Sales
Representatives, Sales Supervisors, Sales Area
Managers) to achieve the set sales target (35
Million SAR per quarter)
- Presenting a quarterly plan with a monthly
refresh to outline how the target will be achieved
and highlighting the planned activities
- Maintaining excellent relationships with top
managers at MOBILY, SALECO, and ZAIN
- Addressing business issues with all company head
managers to ensure the business is on the right
track.
- Managed all sales channels of EMS in EP (Retail
FBO - CBO - Wholesale Distribution- B2B
Operations, and Logistics, etc.)
- Supervised the advertising and marketing
campaign set by Research in Motion (RIM) for the
full branding of the Blackberry brand
- Achieved billing revenues for data centre
outsourcing, managed IT services, cloud
computing, and other related services as per
target
- Responsible for creating new accounts and
markets for the managed data center services and
products, including cloud computing (IAAS- SAAS-
PAAS-AWS, etc.)
- Provided Information Communication Technology
(ICT) solutions and services, digital
transformation, managed services, IT outsourcing,
and cyber security solutions, including Cloud -
MOBILY Data Centre
- Managed Apple Solution Business Digital
Transformation and Cloud Services
- Collaborated with over 90 MOBILY staff in Key
Account, LE, GOV, EDU & SME Sales Teams to
identify opportunities and
- arrange customer visits jointly with MOBILY's 20
KAMs & Sales Manager and all MOBILY
Corporate Staff
- Achieved the set sales targets, recognized as the
best achiever on a quarterly basis
- Maintained an excellent relationship with
MOBILY Chief Managers, Sales Managers, Sales
Directors, and Regional Sales Managers, including
managing pre- and after-sales issues with
MOBILY teams and their customers (EM Exclusive
Supplier Of Blackberry Enterprise Server And
Mobile Devices To SABIC Company).
- Oversaw with my team all issues of the activation
process for all MOBILY products.
- Developing retail standard operating procedures
for the retail departments of the company
- Managing all marketing plans on a weekly,
monthly, and quarterly basis, including
promotions and co-marketing proposals with our
partner MOBILY
- Developing marketing plans that deliver business
objectives and creating a long-term sales and
distribution strategy for the annual sales plan
- Opening new showrooms with our partner
(MOBILY FBO- CBO) by working through an
action plan with deadlines until the opening day
- Conducting weekly store visits to check staff
performance and store operations, and resolving
any problems in-store operations
- Conducting market research and analysis and
customer surveys to position the company and its
products at the market level, identify risks, and
understand the Saudi market's specificities and
cultural nuances
- Developing accurate sales forecasting and
competitive pricing mechanisms.
- Responsible for All Operations to Increase Sales,
Market Share, and Brand Awareness in the Entire
Segment.
- Coordinating with The Marketing Agency on All
Related Market.
- Keep Track of All Activities Competitors and
Ensure the Lead in Customer Service.
- Managed and improved the commercial
performance of the 12 NOKIA Concept Stores
located in the 7 Emirates by increasing turnover
and maximizing profitability
- Ensured compliance with the merchandising
guidelines, advertising, and marketing campaigns
set by NOKIA International
- Oversaw and motivated the retail team (12 Store
Managers, 70 Staff) to increase sales and ensure
efficiency
- Managed stock levels, making decisions about
stock control including fast-moving and non-
moving stock
- Analysed sales figures and forecasted future sales
volumes to maximize profits
- Analysed and interpreted trends to facilitate
planning
- Dealt with staffing issues, including interviewing
potential staff, conducting appraisals and
performance reviews, and
- organizing training and development Ensured
customer service quality standards were met, and
customer satisfaction was maintained
- Responded to customer complaints and
comments, finding solutions to customer issues
- Conducted daily showroom visits to all Dubai &
North Emirates showrooms without prior notice
Toured the sales floor daily, engaging with
colleagues and customers to resolve urgent issues.
(MAF Award of the Best Stores in UAE)
- Managed 7 retail outlets and 5 points of sale
(POS) for ETISALAT in targeted areas across the
North Emirates.
- Prepared and analysed various reports to assess
stock movement, current stock availability, and
future stock requirements.
- Oversaw the clearance of stock aging for each
store and maintained minimum and maximum
stock levels at all times.
- Tracked daily sales to ensure achievement of targets.
- Managed the performance of staff members,
including 7 store managers and 50 sales advisors,
with a focus on improving selling skills.
- Conducted weekly checklists and implemented
corrective actions to address current concerns
and prevent future issues.
- Recommended promotional offers and bundle
deals to enhance sales.
- Coordinated with principals and vendors for
effective brand merchandising in stores.
Ensured proper store decoration at all times in line
with merchandise guidelines.
- Organized training sessions and monthly
meetings for all staff members.
Bachelor Degree in Business Administration | Dated 31/7/1999 Business Administration from Faculty of Commerce University − Egypt.