Mohamed Ali Mejri

A manufacture specializing in detergents and cleaning products working for hotels, agri-food companies and retail (FMCG: fast moving consumer goods sector).
As the first sales manager, my principal role is to work closely with the general management in order to achieve company’s objectives.
Achievements:
Opening new export markets for the first time in the life of the company in Africa (Niger, Togo, Congo, Algeria and Libya).
I had to assist customers essentially in Libya and Algeria.
Main tasks:
Restructuring commercial department by new recruitments; Front office (direct customer) and back office as a business intelligence unit.
Turnover monitoring
Overseeing on CRM (customer relationship management).
Competition monitoring
Planning, animation, management and control of several communicated and not communicated promotions on outlets.
Commercial agreements and contracts’ management.
Management of large accounts and reported analyzes.
Study of the different needs of the company and participation in the satisfaction of the different people involved.
Preparation of operational and strategic action plans for the following years.
Coordination with the technical director in order to achieve its objectives in terms of meeting customer delivery deadlines, after-sales service and customer loyalty.
Development of strategies and policies to improve performance indicators

A company specializing in production and distribution of a wide biscuits and cake range.
Same time working on, large account clients, central purchasing companies and small and medium-sized customers (grocers, retailers, supermarkets, minimarket, etc.), I was entrusted with the simultaneous management of several and complex tasks.
As a part of the leading team, I take part in decision-making with various tools such as sales reports, dashboards, analysis and synthesis reports.
With the aim of succeeding my role of manager and application of commercial and marketing strategies for company, my main tasks are summarized in;

FMCG:
- Accompany merchandizers in their daily functions of customer visits, loading of the shelves, forcing (to force the orders with the heads department and department stores), control of facing, lines control etc.
- On-site intervention during conflicts and sales problems e.g.; Correction of deviations inventories to resume the systematic launch of store orders. (Carrefour and Monoprix)
-Intervention and management of customer complaints.
-Support of promotions and participation in the achievement of promotional sales targets.
-Control of the activity of the merchandizers and plan systematic meetings in order to develop their commercial activity.
-Preparation of premium plans and bonuses according to the bonus schedule given by management.
- Analysis of the rate of visits by day and by zone.
- Analysis of breakage rates by department and production management.
-Service rate analysis per store and take the necessary steps and precautions to avoid customer blame or penalties.
-Participation in the management of sales force through proposals of exceptional promotions...
-Evaluation of statistics and interpretation of results
-Coordination with the regional chiefs in order to follow the rotation of our products on the whole territory.
- Preparation of reports and reports at the end of the month for the general management.
Direct Sales Network:
As regional manager or direct sales supervisor on a regular network of more than 1500 customers shared by twelve (12) salespeople who occupy 12 zones, 72 different sectors with a dispersion on the six (06) governorates The following:
- Tunis
-Ben Arous
-Manouba
-Ariana
- Nabeul
- And Zaghouan.
My duties as supervisor were as follows;
- Accompaniment of salesmen and programs of regular exits.
- Training and regular supervision on the method of digital distribution.
- Monitoring and control of the activity by commercial, product and zone.
-Participation to the realization of a daily turnover of 6000 dinars or an average of 500 dinars per commercial.
- Customer loyalty activities such as POS (calendars, flyers, currencies ...) and free physical or discounts.
- Call-back actions during meetings with sales representatives regarding their attendance, their presence on the ground, their proximity to the customer and the principle of direct sales (digital distribution + cash sale).
- propose to the general management of motivations actions of members of the team in order to encourage sales.
- Coordination and collaboration with the back office on the commercial profitability, their movements, the respect of their circuits and their stopping times.
-Collaborate with the fleet manager and regular vehicle checking as a day not worked per vehicle can cause a shortfall of up to 200 dinars.

At BATINOX :

A Company specializing in manufacturing, supply and Installation of all types

of balustrades, railings and staircases in stainless steel, aluminum, wrought iron and

glass.

My main tasks are as Follows in;

Visit Customers on Sites with Architects, Interior Designers and developers
Taking measurements and photos of work to be done on Site.
Preparing customers launch offers and Quotes.
Customers Followed Until the Confirmation
Technical monitoring On Site.
Recovery.
Follow monthly report to the General Direction.

At Caffeitalia: Specializing in the Distribution of Coffee Capsules, Tomato Sauce, Peeled Tomatoes, Plastic Bags, Tea Capsule and Ground Coffee.

Main Tasks:

Canvassing door to door and telephone.
Mailing and Easy Phoning
Management Customer Portfolio.
Management Conventions.
Monitoring and Control Within the Commercial Department and Externally.
Recovery.
Planning Marketing Actions.
Elaboration Business Strategies.