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Mohamed Mohamed Ahmed Al-Jafary, Digital Marketing Consultant

Mohamed Mohamed Ahmed Al-Jafary

Digital Marketing Consultant·Freelance work

Egypt

Bachelor's degree, Animation

Work experience

Total years of experience: 25 years, 5 months

Digital Marketing Consultant

November 2020 - Present

Freelance work

Cairo, Egypt

November 2020 - Present

Achievements:
Karnaf Detergents and Cosmetics Factory. KSA-2023
• Create the Marketing and Digital Marketing plan.
• Create the Marketing and Digital Marketing strategies
•Create the SOWT and competitors analysis.
•Create the base of the development plan.
Al-Tuwaijri for men's accessories .KSA -2023
•Technical auditing for the online store and Mobile App SEO.
•Create Action plan and recommendations
Octpedia Promotion App.Egy. - 2023
•Contribute to creating the subscription plans.
•Contribute to determine the discount rate.
•Create the UX design for request and paying.

J&T Express. KSA-2022
•Build targeted Customer persona.
•Create the Marketing and Digital Marketing plan.
•Create the Marketing and Digital Marketing strategies.
•Create the SOWT, competitors and the top Market Share analysis.
•Create the Value Proposition.
•Suggested the Marketing Approaches.
•Suggested the action strategies and plan.
•Create a Demo for both Facebook and twitter campaigns.
•Suggested the Omni channel Marketing Strategy.
Dima tourism
•Implement marketing strategy, marketing plan and marketing Calendar.
•Create the content strategy.
•Build Social media campaign for the pay’s ways.
•Website SEO Technical and UX audit.
•Build Social media campaign for the pay’s ways.
•Implement Sales funnel strategy by using Lead generation.
•Create performance analysis.
•Evaluating ad and Optimize the performance analysis.
•Suggested SXO strategy (search experience optimization) is a set of methods that improve user experience on search engines. It applies SEO principles and helps enhance UX to meet users' needs and find answers to their questions.
Electro Led
•Marketing channels auditing- Competitors Study - website SEO Technical audit- Action plan-recommendations.
Misr for Electrical Power and Control
•Website SEO Technical audit.
Hashim Laser Art gifts and decoration Facebook Profile
• Increased the People Reached by 636% from previous 93 days and Net Followers by 12.5% from previous 93 days.

• Define Target Buyer Persona and Marketing Objective.
• Create Empathy Map and Value Proposition.
• Define and measure Marketing KPIs.
• Building Brand Awareness.
• Manage Offline and online campaigns.
• Evaluating and Optimize ad campaigns (Facebook-SEM-Twitter-Instagram-Snapchat-YouTube).
• Create Marketing communication strategies and SEO strategies
• Create and plan Marketing and Social Media Calendar.
• Create and manage Ecommerce online store.
• Manage Social Media page and its marketplace.
• Monitor costs and return on investment (ROI).
• Create an effective social media campaign with successful PPC

Company industry:
Marketing
Job role:
Marketing and PR

Contractor - SEM

October 2018 - August 2020

Google

Kuala Lumpur, Malaysia

October 2018 - August 2020

A pioneering project at Google with artificial intelligence and machine learning
Brief Role:
 Ongoing day-to-day responsibilities may include, but are not limited to: investigate and resolves Technical; flag for action, and resolve within agreed-upon turnaround times and standards of quality.
 Understand and remain up-to-date with client policies and guidelines; resolve inquires according to defined policies and procedures. Fulfills base productivity and quality requirements in the context of this role.

Company industry:
IT Services
Job role:
Information Technology

Advertising- Marketing Manager

December 2015 - September 2018

Smart One Design Printing Press house

Cairo, Egypt

December 2015 - September 2018

Brief Role:
•Oversee a print project from the initial phase of reviewing client requirements to the final stages of production and distribution.
•Planning and organizing production schedules and re-negotiating timescales or schedules as necessary.
•Assessing project and resource requirements.
•Determining quality control standards and supervising the process of prototypes, mockups, printer proofs with the client.
•Selecting, ordering and purchasing materials.
•Organizing the repair and routine maintenance of production equipment.
•Liaising with buyers and sales staff.
•Identifies risks and ensures appropriate strategies are in place.
•Ensures the correct practices are being met.
Achievements:
•Successfully established a production line for Cladding.
•Successfully established a production line for CNC machines creating in house gifts and decoration.
•Successfully established a production line for Sublimation printing.
•Successfully achieve Cladding projects for Ghataty Group 25 branch.
•Successfully achieve Cladding projects Al-Hamd Company.

Company industry:
Advertising
Job role:
Marketing and PR

Digital Marketing Supervisor

October 2012 - October 2015

Othiam Markets

Riyadh, Saudi Arabia

October 2012 - October 2015

Brief Role:
•Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
•Deploy successful marketing campaigns and own their implementation from ideation to execution.
•Experiment with various organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
•Analyze consumer behaviour and adjust email campaigns, advertising campaigns and SMS campaigns accordingly.
•Oversee and approve E-marketing activities and marketing material, from website banners to hard copy brochures and case studies.
•Analyzed and reported the statistical information periodically to the top management in the form of a Dashboard, which is showing the performance of the marketing department.
Achievements:
•Successfully achieve the installation of an Interactive screen over 142 branches.
•Successfully manage digital and marketing activities using Multi-Channel Marketing, social media channels like (Facebook, Twitter, YouTube, Instagram, LinkedIn), and Media Production while applying the online marketing.
•Successfully achieve measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs).
•Successfully achieve SEO and SEM strategies and tactics.
•Successfully achieve valuable and engaging content for Othaim Markets’ and social media channels that attract and converts our target Persona.
•Successfully manage CRM Loyalty program “Iktissab" and use it to analyze consumer behavior.

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Marketing Supervisor

October 2010 - October 2012

Othiam Markets

Saudi Arabia

October 2010 - October 2012

customer events, brochures, and customer gifts including indoor and outdoor advertising.
•Manage the development and the execution of corporate branding identity marketing plans in line with the Othaim Markets’ strategy.
•Guide and oversee the responsibilities of copywriters, artists, graphic designers, photographers and other members of the creative team in developing advertisements staff to achieve the Othaim Markets’ goal and to exceed the satisfaction of customer expectations.
•Take the concepts developed with internal clients “Marketing Vice President and Mr. Chairman" at pitch meetings all the way through to delivery of the final advertisement, monitoring workflows, budgets and schedules along the way.
•In addition to supervisory and management functions like training, hiring and evaluating creative staff, interact with other agencies to maintain communication and client satisfaction. Planning meetings and making presentations to agency staff and clients to decide the strategic and creative direction of an advertising campaign.
Achievements:
•Successfully achieve the installation of POS customer display screen.
•Successfully achieve the concepts of the videos and animations for POS customer display screen.
•Successfully used creative expertise to interpret Othaim Markets’ vision and make it a tangible and deliverable product.
•Successfully achieve the concepts of Othaim Markets’ identity for 142 branches (Hyper-Market-corner).
•Successfully achieve the concepts of Othaim Markets’ Products identity for about 100 Products.
•Successfully achieve the concepts for Othaim private label brands logos.
•Successfully manage Othaim Markets’ ATL & BTL Activities. Loyalty program “Iktissab" Campaign Activities.

Company industry:
Retail & Wholesale
Job role:
Marketing and PR

Art Director / Art Technologies Director

August 2008 - October 2010

MGD Computer Systems -KSA based - Cairo branch

Cairo, Egypt

August 2008 - October 2010

Pioneer E-learning Saudi Based Company. Microsoft’s Best Education Partner in 2004. Partner with Youth Digital Planet (YDP) Poland.
Brief Role:
•Integrated graphic design with new technologies to achieve effective ELearning.
•Researching new technologies to create optimum solutions.
•Managing and reviews all the products, samples, pilots and Pre-Projects to approve or suggest changes before delivery to the customer.
•Formulates concepts and overall design of materials in close concert with Instructional Designers, Developers, and Customers.
•Creates and conducts technical specifications and cost for tender offers as RFP responses.
•Managing preparation for tenders and Technical Proposals.
•Support technically and functionally along with the project processes, Analysis, Plan, Manage, Review and monitoring the execution.
•Manage outsources offers, and tasks financially and technically.
•Manage all company’s marketing channels using ATL, BTL and TTL marketing strategies.
Achievements:
•Successfully built the team of graphic, flash, and multimedia.
•Successfully delivered training to the team for new graphics and E-learning designing applications.
•Successfully achieve the company's technical standards for the quality assurance and quality control of graphics, video and audio for E-learning Content to maintain quality and budgets.
•Successfully achieve marketing materials such as brochures, handouts, and portable pop ups.
•Represent the company at the 8th International Internet Education Conference & Exhibition "ICT-Learn 2009 Conference".
•Successfully Liaising with Egyptian Ministry of Communications to employ graduates of the Ministry's scholarships in the company.
•Successfully delivered the company’s main website and company’s Facebook page.
•Successfully achieve and manage Company’s Products as crocodile virtual lab (Mathematics - Physics - Chemistry) Arabic version website as the Distributed partner.
•Successfully manage Company’s Products as Facebook activities crocodile virtual lab (Mathematics - Physics - Chemistry) Arabic version website as the Distributed partner.
Main Projects:
•Successfully delivered Personal computer CD’s courseware for all grades (MOE) Ministry of Education - KSA.
•Successfully delivered 25 electronic flash flipbooks -King Abdullah Project for Public Education and E-learning Development “Tatweer project”.
•Successfully delivered 1500 multimedia learning objects -King Abdullah Project for Public Education and E-learning Development “Tatweer project” -KSA.
•Successfully delivered 500 multimedia learning objects -Kingdom Fahd Naval Academy (KFNA) e-learning project-KSA.
•Successfully achieve automated Flash video player skin to optimize flash interactive media and animation speed and size on learning management system "LMS” -Kingdom Fahd Naval Academy (KFNA) e-learning project-KSA.
•Successfully delivered 100 multimedia learning objects -King Fahd Security College (KFSC) e-learning project -KSA.
•Successfully Innovate integrated 3D PDF portal solutions for Al Andalusia International School -KSA.
•Successfully achieve technical specifications which reduce the cost (about 2M SAR) of production of more than 2000 animated e-learning object. (MOE) Ministry of Education - KSA.
ITE SHARE.TRAINING & E-LEARNING - Cairo
3D Max 2009

Company industry:
Software Development
Job role:
Design, Creative, and Arts

Senior 3D Designer

January 2007 - August 2008

RSD International Marketing company – Cairo

Cairo, Egypt

January 2007 - August 2008

Senior 3D animator and graphic designer.
Achievements:
•Successfully achieve 10 short animations converted to printed 3D flipbooks.
•Successfully achieve 5 3D landscape projects.
•Successfully delivered 7 industrial prototype products.

Company industry:
Marketing
Job role:
Design, Creative, and Arts

Head of Graphics & Multimedia Unit

October 2000 - December 2006

SAMASOFT- Software House - Cairo

Cairo, Egypt

October 2000 - December 2006

•Managing day to day activities delegation, monitoring the execution of graphics designing and multimedia.
•Creating the concepts for user interfaces designing (UI&UX) for CD's courses and company's products.
Achievements:
•Successfully achieve the company products’ Visual identity.
•Successfully achieve all marketing materials. (Posters- leaflet-CD’s Face- CD’s Cover).
•Successfully achieve automated tools to accelerating production. Design the core of the Educational E-Content generator program used to create 20 CDs of Computer Training Base.
•Successfully achieve new approach an interactive Quran synchronize the sound with visual highlighting the Verse letter by letter using flash.
•Successfully manage and Contribute to the preparation of Lessons and E-content for graphics programs Courses such as" Photoshop8 - 3DMAX 3.1- Freehand9 - AutoCAD

Company industry:
Software Development
Job role:
Design, Creative, and Arts

Education

Minia University

May 2000

May 2000

Bachelor's degree, Animation

Egypt

GPA (percentage): 72.23%

GPA (percentage): 72.23%

First Leading Group.

Skills

Graphic Design
Expert
Graphic Design
Expert
SEO
Expert
SEO
Expert
SEM
Expert
SEM
Expert
Campaign Management
Expert
Campaign Management
Expert
Digital Marketing
Expert
Digital Marketing
Expert
ADVERTISING
Expert
ADVERTISING
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
FLASH
Expert
FLASH
Expert
MARKETING
Expert
MARKETING
Expert
CONTENT MANAGEMENT
Expert
CONTENT MANAGEMENT
Expert
3D MAX
Intermediate
3D MAX
Intermediate
ANIMATION
Expert
ANIMATION
Expert
SEM
Expert
SEM
Expert
SEO
Expert
SEO
Expert
Facebook Ads
Expert
Facebook Ads
Expert
Campaign Management
Expert
Campaign Management
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Adobe Photoshop
Expert
Adobe Photoshop
Expert
Graphic Design
Expert
Graphic Design
Expert
Adobe Acrobat
Expert
Adobe Acrobat
Expert

Social profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

Arabic
Native Speaker
English
Expert

Memberships

Syndicate of Fine Artists

Active Member

October 2000

Training and Certifications

Certifications
Udacity Advanced Digital Marketing Nanodegree Program
Udacity Digital Marketing Professional Nanodegree Program