Mohamed Al Moussa

Technogym is a world leader in designing and manufacturing fitness equipment and solutions for private homes, fitness clubs, hotels, spas, rehabilitation centres, corporate gyms, universities and more. Technogym supplies champion athletes, teams and major sporting events and venues around the world, these include sporting teams as AC Milan, Inter Milan and Juventus; the Ferrari F1 team; tennis star Rafael Nadal and more. The company have been the Official Fitness Equipment Supplier to five Olympics and Paralympics Games, including most recently the London 2012 Games.

Unchanged responsibilities as Trade Marketing Manager, in addition to:-

• Develop & manage the execution of the yearly B2B & B2C telesales campaigns
• Coach and support the inside sales team by running training workshops and develop supporting material such as telesales scripts and campaign briefs
• Set yearly & quarterly targets, sales forecast and closely following up the pipeline
• Support the team in quotations follow up and deal closures
• Maintain a clean & up to date database of leads & clients

Achievements:

• Increased the sales of the inside sales department by 10% against 2012 & 18% against 2013
• Developed a mechanism to generate leads through the inside sales team which resulted in more opportunity generation, thus sales
• Structured and unified the discount policy for B2C for entire organisation in order to maintain trustworthiness of clients and add value to promotional campaigns
• Organize and structure the department by setting a clear workflow and measurable objectives

Responsibilities:

• Develop, execute & maintain the yearly marketing plan and budget for 3 segments (Home & Hospitality; Health, Corporate & Public Authorities; Clubs)
• Work with our international PR team & local PR agency to develop and implement an effective PR strategy by engaging B2B & B2C media to ensure maximum presence in print & online media to enhance overall brand awareness and product exposure
• Generate leads through marketing activities; such as trade shows, exhibitions and roadshows. In addition to generating leads online through Google AdWords, search engine optimization and project intelligence websites such as MEED and BNC
• Increase the number of followers & subscribers of our social media pages by running local promotional campaigns
• Develop partnerships and co-marketing activities with key clients and key industry suppliers with the objective of maximizing business revenues
• Manage merchandising, catalogs & marketing items to support sales representatives and other marketing activities
• Work with various virtual teams (Global marketing, PR & Social Media) to manage the brand with global discipline and share best practices
• Support clients in organizing launching events and other activities to help market their facilities
• Responsible to maintain the 2 local retail showrooms according to Technogym international standards
• Evaluate then execute global marketing campaigns locally
• Keep abreast of competitor activities/campaigns/branding/promotions

Achievements:

• Structured the Marketing activities through setting clear expectations of roles and responsibilities in the local department
• Increased sales by 70% during festive seasons (Ex. Ramadan & Christmas) by running effective promotional campaigns
• Increased number of leads generated from events by setting clear plans and objectives
• Reduced costs of catalogs & merchandising by 30% through proper management of the merchandising inventory
• Increased brand visibility in local media by appointing a new PR agency

• In charge of the product image of 4 - 5 events each year (B2B Summits, Conferences and Forums)
• Researching and identifying sectors to be targeted
• Responsible for advertising each event through several ATL mediums
• Developing BTL collateral's to be placed on site
• Creating and updating various marketing collateral's such as: event website, info packs and brochures
• Developing and sending out press releases and editorial coverage to print and online newspapers and magazines
• Responsible for generating sales leads (vendors and delegates) through personalized letters, emails and fax campaigns
• Acquiring media and association partnerships
• The point of contact for sponsors, media and associations before, during and after each event to insure all deliverables are met
• Building the database through online research and purchasing new databases
• Create and send post event reports to all participants
• File and maintain produced/printed samples and published articles
• Working alongside with the production, sales and operations teams

Handling several accounts, Gourmet Gulf Kitchen (YO! Sushi, Gourmet Burger Kitchen, California Pizza Kitchen and Morelli’s), Dubai Investments and its subsidiaries, Dubai Trade and Philips lightning

Managed “Mamma Mia on ice” an event for (A Plus Entertainment)

Responsible of developing creative briefs and relating amendment and finalization briefs

Briefing media and making sure that all material proceeds according to plan and deadlines

Providing consultation for my clients regarding production jobs

Developing status and contact reports

Issue and send cost estimates to clients, and follow up on Purchase Orders

Monitoring the quality of work before sending it to clients

Prepare presentations that contain creative layouts and present the same to clients

Coordinating between clients, creative department and suppliers

File and maintain produced/printed samples

Handle both ATL and BTL

Working with different clients; handling three Major Accounts (Johnson & Johnson, Intertel Electronics and Al Tayer trends).

Responsible for developing creative briefs and relating amendment and finalization briefs.

Writing status and contact reports.

Issue and send cost estimates to clients, and follow up on Purchase Orders.

Providing consultation for my clients regarding printing and production issues.

Coordinating between clients, creative department and suppliers.

Work hand in hand with the Account Manager and the Client Servicing Director.

Handle both ATL and BTL.

Internship in the creative department
Brain storming (L’Oreal campaigns, MTV Arabia)
Working hand-in-hand with art directors to design different types of POS material for L’Oreal.
Research for an ART sports Program.
Worked along with Client servicing on briefs.

Assisted in Marketing Campaigns.
Conducted phone surveys with customers.