CHIEF EXECUTIVE OFFICER
MAR & DAR SWAZI GRC (PTY) LTD
Total years of experience :32 years, 3 Months
Established the company as the first of its kind in the south african region.
Introduced the new GRC Building structure technology which has a huge potential in highly demanding markets,
Started and processing the first GRC factory in the Swazi market with the aim to build a total of three factories in the region.
Managed to conclude and acquire three construction projects valued at $ 8M.
Established the company as the industrial arm of the group in Libya.
Helped in managing and concluding three construction projects valued at $35 M.
Introduced the new GRC Building structure technology which has a huge potential in highly demanding markets,
Started and processing the first GRC factory in the Libyan market with the aim to build a total of three factories.
Introduced the AAC and Lime industries and managed to help the group get an equity loan approval to invest a sum of $20 M over the course of two years.
Created a sales and marketing team that is actively promoting the company products.
Actively participating in developing the group management quality by introducing ERP system and a company Manual of procedures.
Carrying out general management duties,
Put a proper organization in place to ensure smooth and steady growth. & implemented several strategies that lead to product cost saving of more than 20%.
Turned both companies from under profit to profit making operations in one year.
Lead the companies to achieve its set targets in both volumes and revenue, and made a gross profit of 35% and 42% in both companies respectively.
Launched an ISO certification project and an ERP project for both companies to reach a high level of professional management and reporting as well as better monitoring of the operation.
Launched a series of training programs for all levels of employees to ensure that people are updated and equipped to carry out their missions.
Improved the pay scheme level of both companies which lead to better performance, more production, less cost and more stability.
Created a new two year investment plan with a value of EUR 3.8 M for DSB, EUR 2.2M for ELI. This helped in improving the products quality and the materials consumption and allowed the sales team to have stronger edge in penetrating the market.
Managed with proper financial resources management to finance a decent part of the investment program locally.
Explored several regional opportunities that lead to possible investments and business growth for the group in the region.
Attended several BOD meetings, Group top management gatherings in various countries.
Assisted the group directors in analyzing opportunities for increasing the business volumes by investing in new factories sourced from various countries both in Europe and Far East.
Helped reviving the Know how providing service to the group after it had completely froze in 1998, by creating the Plena Group AAC manufacturing facility model, with full scale integrated services to ensure a trouble free project for the investors.
Helped in developing the concept of green housing and green architecture for the upcoming 1 M houses Project with a saving of up to 100M USD.
• Created a professional sales team that worked towards achieving the company targets as well as expanding the products awareness.
• Created a branding strategy for the AAC blocks for the first time in Egypt, this lead to opening new channels for local sales and exports.
• Arranged a number of PR activities, seminars, and mega events for consultants and contractors with presentations about the product and demonstration of features.
• Introduced new products to the market (ready made mortars, tools and Xylon wood flooring) which lead to better existance in the market and increased the group revenues.
• Increased sales volumes by 5%
• Created new strategy for sales that lead to increasing the volumes in the following year by 34%
• Created exports opportunities in Lebya and Sudan that opened the door to possible investments for the group in these markets.
• Managed a sales team of 20 people and carries out typical office tasks and reports to the top management and the main office in london.
•Creating export strategy and targets for the company
•Managing the export department with day to day activities, and monitoring the excution of our targets and plans.
•Linking sales, financial, logistics, and production people and making sure that all operations run smoothly.
•Helping in developing the product image and name by monitoring quality issues from marketing point of view, as well as dealing with technical complains.
•Established the company's branch in Angola with all the necessary formal procedures.
•Followed up on the group activities in Angola and other related countries in the region, in the field of construction, crude oil, and trading.
•Carried out general office management tasks (work).
•Introduced the SEA-DOO sea scooters and fish finders, that are now essential for divers and water activities lovers to the egyptian market and developed the product image in the market which has become well known in the market.
•Introduced the same product group to 4 countries in Europe, 2 in the gulf area, and contributed to the establishment of strong distribution bases.
•Introduced other products like(electronic goods, home cenima systems, white household appliances) from reputable manufacturers to clients in several countires and assisted opening markets for them.
•Increased sales from $1.0 million to $8 million.
•Opened new markets in 17 counties in Europe, Africa & Middle East
•Suggested new products that increased sales by 15%
•Suggested and established new procedures of containers loading that lowered expenses and increased turnover by 22%.
•Participated in 21 International Exhibitions (handling turn key procedures of the exhibition preparation and execution), in Europe, Iran, Africa & UAE.
•Built and developed strong customer based relationships that directly influenced the business development in the above-mentioned markets.
•Increased regional sales from $100, 000 $300, 000.
•Managed 12 sales representatives in 2 show rooms.
•Practiced and performed all relevant office paper wok.
•Established the engineering department with 3 engineers & 12 technicians, covering all necessary tasks.
•Introduced new line of machinery that serves the golf clubs requirements for operation, transport and service
•Trained and equipped dept; technicians and engineers to carry out necessary tasks related to the dept; work.
•Carried out the installation and service for the irrigation systems required for golf courses.
•Supervised over 200 people in over 4 posts
•Successfully handled the preventive maintenance procedures for heavy equipment (tanks), as well as general technical & warehousing supervision tasks
•Carried out all kinds of paper work, office work, and reports and basic army administrative duties
Graduated with B average grade in mechanical engineering with a conclusion project grade of A.