محمد أشرف, Group Marketing Manager

محمد أشرف

Group Marketing Manager

Ashry Steel Group

البلد
مصر - القاهرة
التعليم
بكالوريوس, civil Engineering
الخبرات
18 years, 4 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :18 years, 4 أشهر

Group Marketing Manager في Ashry Steel Group
  • مصر - القاهرة
  • أشغل هذه الوظيفة منذ أكتوبر 2021

Group Sales & Marketing Manager for a steel manufacturer group companies who owns 4 mega plants, producing w wide range of steel products with an integrated plants for producing steel semi-finished and finished products.

responsible for selling 2 million ton of steel products.

responsible to manage 7 sales and marketing teams specialized in different steel sectors.

attending international and local conferences and exhibitions as a speaker and exhibitor in most of international events of constructions and steel industry too.

marketing plans for local and foreign marketing targeting 30% exports from factories production.

targeting mega projects locally and international projects through market analysis and intelligence hitting most of construction mega projects.

commercial manager في Ashry Steel Group (E-Star Egypt for Manufacturing)
  • مصر - القاهرة
  • أشغل هذه الوظيفة منذ أبريل 2019

Responsible for buying & Contracting of raw materials.
Responsible for selling finished products for retail sector and projects sector.
Responsible for production planning.
planning and doing market research.
activating market campaigns.

Marketing Section Head في Egyptian Steel
  • مصر - القاهرة
  • يناير 2017 إلى أبريل 2019
Procurement Section Head في Egyptian Steel
  • مصر - القاهرة
  • مارس 2016 إلى يناير 2017
Senior Procurement Engineer في DAR AL MIMAR GROUP FOR CONSTRUCTION (D.M.G) Mountain View
  • مصر - القاهرة
  • نوفمبر 2015 إلى مارس 2016

November 2015-till present Commercial department, Senior Procurement Engineer - DAR AL MIMAR (D.M.G) for Construction (MOUNTAIN VIEW - CHILLOUT PARK - HYDE PARK) Projects:
• Invite, assess, and award/recommend supplier tenders, bids, quotations, and proposals.
• Establish and negotiate contract terms and conditions, and maintain supplier relationships.
• Prepare and maintain purchasing records, reports and price lists.
• Responsible for Strategic Comedies, Assets & consumables items for 3 Mega projects, (Mountain View, Executive residence Park, Hyde Park & Chill out Park.
• Work with internal and external stakeholders to determine procurement needs, quality, and delivery requirements.
• Prepare procurement schedules for material requisition and delivery with construction and suppliers.
• Assist in the development of specifications for equipment, materials, and services to be purchased.
• Establish a central procurement plan covering a rolling 3 year period to ensure that all activities can be forward planned and that adequate resources exist.
• Perform Value Engineering studies to reduce cost and introduce better quality materials.
• Comply and maintain knowledge of applicable rules, legislation, regulations, standards, and best practices.

Commercial Section Head في Ashry Steel
  • مصر - القاهرة
  • أكتوبر 2014 إلى نوفمبر 2015

o Managing commercial sections (Purchasing, Procurement, Trade marketing, Sales).
o Revising the annual procurement plan, modifying and acting by purchase all needs with amounts Approx. 250, 000, 000 L.E.
o Managing Local & Export sales department to reach annual targets with amount 350, 000, 000 L.E.
o A member at startup process of building a new brand of Industrial & commercial holding company (Ashry steel).
o Creating policies for the commercial department, Including Supply chain (purchasing, procurement & warehouse) policy and also sales & marketing policies.
o Doing master sales plan for different steel products.
o Cooperating with Production & Quality departments to get the standard quality according to the market & project’s needs.
o Directing coding project for plant’s procurement & warehouses.
o Building teams for every section in commercial department.
o A member in startup & management of a new project (Steel plant).
o Building a new brand name, publishing it in local & foreign market.

Supply Chain Senior Planning Engineer في Egyptian Steel
  • مصر - القاهرة
  • سبتمبر 2013 إلى يونيو 2014

September 2013-till present Supply Chain Senior Planning Engineer- Egyptian Steel:
o Monitoring metrics for the production process of Port Said plant
o Monitoring losses and calculating key performance metrics, such as loss ratios/loss rates relative to total production
o Calculate monthly quantitative and financial loss threshold according to international standards to improve efficiency of the production process
o Forecast production using historical data, on a quarterly basis
o Forecast sales according to historical data, on an annual basis
o Generate annual reports concerning metrics of the complete production process
o Reviewing the offshore contracts of the plants to ensure adequate contracting conditions and specifications
o Reviewing technical offers of suppliers to ensure adequate specifications
o Enrolled in Coding Project (Operations Department)
o Creating a comprehensive and updated database for all technical equipment and instruments related to the production process of all the plants
o Creating spare parts data (Bill of Material) to be implemented on the SAP system for all plants
o Corresponding each item code to its plant, equipment and specific location
o Attending all Suppliers Meeting to get and study offers for the melt shop. (Refractories, slide gate, cranes, burners, .etc.)
o Monitoring all technical purchasing requests and giving the technical recommendations on offers received

Technical sales & trade-marketing engineer في Egyptian Steel
  • مصر
  • نوفمبر 2011 إلى يونيو 2013

November 2011- June 2013 Technical sales & trade-marketing engineer- Egyptian Steel

o Analyzing the product (physically, chemically and mechanically)
o Revising all Certificates results received from all engineering laboratories
o Comparing the results of the plant's analysis with all laboratories results and all standards
o Following up on product's complains
o Taking samples from the site that where complained about and analyzing it comparing the results with the standard, then replying the client with result
o Making direct contact with plant's quality department to solve the issue
o Certify product in major construction projects and develop contracts with construction companies in all prim projects
o Performing technical presentations by explaining the plant process, standards we produce for consultants and contractors
o Instruct technical course for all new employees. (commercials, Engineers, planning, purchasing)
o Attending all exhibitions & conferences (local & international)
o Negotiating with purchasing engineers about the specifications needed for their projects
o Negotiating the technical offer and financial offer to construction companies and negotiating quantity and terms of payment facilities
o Marketing activities by attending trade shows, conferences and exhibitions our company participate in o Controlling, directing & activating all events promoting our product also introducing our latest technology used
o Controlling & activating exhibitions & conferences. (Local & international)
o Following up & assist campaigns (TV, Outdoors, activation)
o Preparing various company related documents (Brochures, company profile & technical presentations)
o Following up and modifying printing materials (Roll up, brochures, giveaways, booths, flyers)
o Controlling & activating developments projects of youth centers all over Egypt
o Controlling & activating all environmental events & conferences. (Local - international)

Civil engineer في واحة عمر للمقاولات
  • مصر - القاهرة
  • يونيو 2010 إلى أغسطس 2011

June 2010 - August 2011 Civil engineer in ( واحة عمر للمقاولات)
Site engineer responsible for construction plan & dealing with suppliers to achieve the projects according to timeline

Marketing executive في Talent W.M for Advertising & Event planning
  • مصر - القاهرة
  • يناير 2008 إلى ديسمبر 2009

o Member of the team responsible for creating, organizing & finalizing events & campaigns for local & multinational companies, reporting to commercial director
Events included:
o American university in Cairo Events
o Oriflamme events 2010 at hockey stadium & pyramids
o i2 events
o Port ghaleb opening event
o Golf Porto marina events 2008-2009
o Golf porto sokhna events 2008-2009
o Mercedes Benz events
o Ghabbour Auto events
o Mobinil events

Marketing Excutive (public relations, sponsorship, event) في Etisalat International
  • مصر - القاهرة
  • يناير 2006 إلى يناير 2008

2006-2008 Etisalat International for mobile (i2)

o An active member of marketing team, major: public relations, sponsorship, event
o An active member in creating, dealing, activating summer events & Ramadan campaigns including media, outdoors, sponsorships, road shows & all printing materials.
o Analyzing market and set targets regarding competitor market share.
o Doing marketing plan according to distribution of every model category.

Site Engineer في SIAC Company
  • مصر - القاهرة
  • يناير 2005 إلى ديسمبر 2005

o 2005 Training at Talaat Mostafa Company for constructions (Al Rabwa)
o 2006 Training at SIAC Company for constructions
o 2006-2007 Training at (واحة العمر للمقاولات)

Professional Courses
o Effective Communication skills Course.
o AutoCAD
o Sap 2000

الخلفية التعليمية

بكالوريوس, civil Engineering
  • في October University
  • ديسمبر 2012

Bachelor of Civil Engineering Faculty of Engineering, 6 October University. Date of Graduation: 2012 Graduation Project: Material & Repair - Project Managment

Specialties & Skills

BUYING/PROCUREMENT
CONTRACTS
ENGINEER
MARKETING
PUBLIC RELATIONS
PURCHASING

اللغات

العربية
متمرّس
الانجليزية
متمرّس
الفرنسية
مبتدئ

التدريب و الشهادات

Project Management (تدريب)
معهد التدريب:
6th October higher institute for engineering
تاريخ الدورة:
January 2008
المدة:
12 ساعة
ICDL (تدريب)
معهد التدريب:
6th October higher institute for engineering
تاريخ الدورة:
January 2007
المدة:
4 ساعات
Autocad (تدريب)
معهد التدريب:
6th October higher institute for engineering
تاريخ الدورة:
January 2007
المدة:
4 ساعات
Communication skills (تدريب)
معهد التدريب:
6th October higher institute for engineering
تاريخ الدورة:
January 2008
المدة:
4 ساعات