Senior Analyst
tesco
Total years of experience :15 years, 2 Months
• Currently working as Senior Analyst for Entertainment category (Gaming, Movies, Music and Books) for Tesco Direct website (Tesco.com).
• Responsible for end to end management of online trading; including product set up, daily trading, online merchandising.
• Driving key online KPIs for conversion, traffic, sales, margin and content through effective interpretation and use of web analytics
• Developing and maintaining high level relationships with operations teams to ensure smooth execution and performance of all activities - including online operations, warehouse operations and store communications
• Working across multiple verticals like Conversion Improvement, Web Promotions, Customer Journey & behaviour, Margin Impacts, Range Optimization, Paid Search, SEO etc.
• Data Interpretation & Analysis using web analytics tool Omniture Site Catalyst and SQL.
• Showcase Insights and Analysis, converting key web metrics to a story and convincing stake holders for recommendations.
• Regular involvement with Buyers in designing and implementing Customer Centric Promotions such as category specific promotions, e-coupons etc.
• Weekly Analysis on getting the right lines & areas to be promoted via Paid Search, affiliates and Customized E-Mails to get relevant traffic and hence better conversion.
• Worked in extensive detail with wide benefits on a Range Optimization project dividing the online range into a High Visits Low Conversion (HVLC)/ Swift Action products & Low Visits High Conversion (LVHC)/ High Opportunity Products.
• Studying the customer Journey online to customize Web navigation & search based on customer behavior.
• Using tools like SQL, TeraData, Omniture for data extraction and analysis of traffic, promotions, online advertising activities to improve content, usability and customer experience
• Influencing and supporting category range planning through extensive customer and competitor analysis
II. HSBC (Hong Kong and Shanghai Banking Corporation), Bangalore
Duration: 18 months (1 Dec 2008 - 21 May 2010)
Role: • Worked as Account Maintenance Associate for Global Banking & Markets team for Fixed Income.
• Analysis of requests for account creation.
• Created live trading accounts for customers and maintaining them with 100% quality.
• Created fixed income accounts by meeting deadlines to carry out successful transactions.
• Generated reports at the beginning of the day about the detail status of work.
• Worked on special projects whenever it is required by meeting deadlines.
1. One of the team members which received 'Team of the year Award'.
2. Received 'Superstar' award for the best overall individual performance.
III. ACCENTURE SERVICES Pvt. LTD, Bangalore
Duration: 18 months (26 Feb 2007 - 30 Aug 2008)
Role:
• Worked as Associate for a UK client at customer service centre.
• Taken inbound calls to help customers explain with their services.
• Explained customers their bills and resolve any issues with their services.
• Helped team to improve call quality by giving feedback and sharing best practices
1. Awarded as Media Idol for achieving top call quality for the month of March 2009.
2. Received Numero Uno Award for ensuring overall delivery excellence for July 2009.
Bachelor of Business Management from REVA Institute for Science and Technology Studies, Bangalore University during 2003-2006.