Mohamed Azmi Mohamed Afeef

• Spearheaded the development and implementation of financial policies and accounting systems. Crafted product line P&Ls, pinpointing risks and growth opportunities to inform corporate policy and strategy.
• Collaborated with the Director of Finance to deliver accurate and insightful financial services, including budget creation, forecasting, cash flow management, and timely financial statement preparation.
• Led the coordination of internal and external audits, ensuring smooth operations and adherence to industry standards.
• Oversaw all financial functions (accounting, budgeting, reporting) while championing regulatory compliance and accounting best practices.
• Conducted variance analysis, benchmarking, and management reporting, resulting in a significant 12% annual reduction in variable costs.
• Provided senior management with market research and analysis of the global exhibition industry, facilitating data-driven expansion into new markets and securing profitable opportunities.
• Played a key role in establishing and enforcing robust internal controls and risk management procedures, ensuring operational integrity.
• Ensured compliance with local government tax requirements (VAT) and provided timely support to Abu Dhabi Holding Company, demonstrating financial responsibility and accountability.
• Successfully designed systems to manage diverse financial functions, including fixed assets, petty cash, accounts payable/receivable, and overall general ledger, streamlining operations.
• Managed cash flow and working capital, providing concise summaries of cash utilization across capital and revenue activities to guide executive decision-making.
• Liaise with investors, equity analysts, and potential stakeholders, preparing presentations and communication materials to enhance transparency and build confidence.

• Architected financial policies and accounting systems while establishing product line P&Ls, pinpointing risks and growth opportunities to inform corporate policy development and budgeting decisions.
• Drove comprehensive financial operations (accounting, budgeting, reporting) while championing regulatory compliance, accounting standards, and risk mitigation across the business.
• Oversaw all financial reporting, including budget and forecasting, to enhance transparency and support strategic decision-making.
• Established region-wide internal controls to safeguard financial integrity, ensuring the accuracy and timeliness of reporting.
• Devised and executed audit plans (internal and external), ensuring adherence to government regulations and contractual obligations to minimize risk.
• Served as a trusted financial advisor to operational managers, empowering them to optimize budgets, understand financial reports, and drive data-driven revenue growth.
• Designed robust accounting systems to manage fixed assets, depreciation, payroll, petty cash, inter-company transactions, A/P, A/R, and the general ledger, streamlining operations.
• Analyzed sales data and incentive structures, providing critical insights to inform budgeting, sales strategy, and compensation optimization.
• Safeguarded company interests by leading the commercial analysis and risk assessment of agreements with international suppliers, directly advising the CEO with recommendations.
• Managed cash flow and working capital; provided insightful reporting on cash utilization across revenue and capital activities to inform executive decision-making.

• Successfully managed multiple complex engagements simultaneously, ensuring adherence to deadlines while exceeding client expectations.
• Established a strong reporting cadence with partner(s), communicating audit progress, critical findings, and potential solutions.
• Proactively engaged with C-suite clients, building relationships while skillfully addressing and resolving audit issues in a timely manner.
• Prepared comprehensive and insightful client reports (Planning Memorandums, Audit Results, etc.), demonstrating deep understanding of audit processes and communication best practices.
• Applied expert knowledge of IFRS/IAS to conduct rigorous financial statement reviews, ensuring accuracy and compliance.
• Supervised and mentored audit teams, ensuring the quality and integrity of fieldwork, driving team development, and fostering a high-performance environment.
• Demonstrated expertise in the consolidation process for hotels and large conglomerates, delivering complex financial reports on schedule.
• Oversaw end-to-end project management, from requirements gathering and analysis to final execution, ensuring seamless delivery of projects that met stakeholders' needs.

• Conducted comprehensive internal control system reviews, including management reporting, policies, and procedures. Provided actionable insights to optimize organizational efficiency and mitigate risk.
• Analyzed Management Letters, identifying internal control and accounting system weaknesses. Collaborated with local and international management to develop and implement solutions.
• Designed and implemented robust accounting systems, managing fixed assets, depreciation, payroll, petty cash, inter-company transactions, A/P, A/R, and general ledger, streamlining operations and enhancing financial accuracy.
• Generated insightful MIS reports (purchase, budget, cash flow) to provide decision-making support to clients, driving informed business strategy.
• Actively championed process improvement initiatives, ensuring adherence to quality compliance standards within the organization and fostering a culture of continuous improvement.
• Mentored and trained new employees, elevating team skillsets, fostering a collaborative environment, and boosting staff development.

• Led multiple concurrent audit engagements, ensuring timely completion, client satisfaction, and adherence to professional standards.
• Fostered open communication with partners, proactively providing audit status updates, and resolving critical issues.
• Built strategic relationships with C-suite clients, expertly addressing audit matters, and offering actionable insights.
• Prepared comprehensive audit reports (Planning Memorandums, Audit Results, etc.), demonstrating deep understanding of audit procedures and communication best practices.
• Collaborated effectively with subject-matter experts, ensuring technical accuracy and maximizing the value of audit findings.
• Supervised and mentored audit teams, driving fieldwork quality, and fostering a culture of accuracy and professional development.
• Demonstrated expertise in the consolidation of both Sri Lankan Private Limited Companies and multinational entities (e.g., Gems Group), delivering complex financial reports.
• Ensured tax compliance (Income Tax, VAT, ESC, PAYE, WHT, NBT) according to Sri Lankan regulations, mitigating financial and legal risk for clients.
• Assessed business needs and spearheaded strategic enhancements, ensuring the effective management, execution, and delivery of programs that met or exceeded stakeholder expectations.
• Championed operational improvements and adherence to quality compliance standards, promoting operational excellence and minimizing risk.
• Oversaw end-to-end project management, from requirements gathering to execution, driving on-time, on-budget delivery of solutions.
• Cultivated strong stakeholder relationships, serving as a trusted advisor to management, and promoting effective resource utilization across teams.