Mohamed Binbahri

Transforms visionary concepts into impactful realities with cutting-edge technological innovation and creative development. Partnering across the globe, we specialize in strategic marketing, supply chain optimization. Elevate your brand with our dynamic solutions that enhance visibility, engagement, and market positioning.
•⁠ Brand visibility in competitive markets •⁠ Audience engagement across platforms •⁠ Strategic market positioning
•⁠ Sustainable business growth
•⁠ Enhance operational efficiency • Improve supply reliability

Transforms visionary concepts into impactful realities with cutting-edge technological
innovation and creative development. Partnering across the globe, we specialize in
strategic marketing, supply chain optimization. Elevate your brand with our dynamic
solutions that enhance visibility, engagement, and market positioning.
• Brand visibility in competitive markets
• Audience engagement across platforms
• Strategic market positioning
• Sustainable business growth
• Enhance operational efficiency
• Improve supply reliability

Established and led an international trade and commerce platform headquartered in Hong Kong and operational office in Shanghai, specializing in brokerage, global sourcing, business consulting, and investment facilitation. Directed cross-functional operations to bridge Chinese suppliers with overseas markets, leveraging multilingual expertise and strategic partnerships to drive growth.

• Building a trustable broker branding: Act as a trusted broker for international
buyers, negotiating exclusive deals, MOUs, and distributor agreements.
• Strategic Procurement: Oversaw purchasing strategies, cost optimization, and
timeline management, ensuring alignment with business objectives.
• Supply Chain & Quality Control: Reviewed procurement, inspection, and logistics
reports; coordinated third-party inspections (SGS, BV, TÜV, CIQ) to uphold product
standards.
• Sales & Performance Management: Monitored sales targets, customer service
metrics, and departmental KPIs (purchasing, logistics) to ensure operational
excellence.
• Global Business Development: Conducted frequent international trips (Middle East,
Africa, Europe) to expand client networks, attend trade exhibitions, and negotiate
distributor agreements.
• Supplier & Client Relations: Facilitated negotiations between Chinese manufacturers
and overseas buyers, securing exclusive dealerships and market representation.
• Market Intelligence: Delivered actionable insights on Chinese export trends, local
brand performance, and overseas market Risk Mitigation: Proactively identified
safeguarding business continuity. Networking: Engaged in high-level meetings,
industry events Shanghai Free Trade Zone forums, Sinosure trainings) foster
partnerships. CRM Leadership: Tracked key accounts ensuring structured
follow-ups and strategic execution.

• International Partnerships: Negotiate and collaborate with luxury brands (e.g.,
Giorgio Armani, Dedar Milano, Sanderson) to introduce their collections to the
Tunisian market, expanding sales potential.
• Strategic Leadership: Develop business strategies, sales targets, and operational
processes to drive growth.
• Market Intelligence: Analyze trends and competitor activity to position the company
as a leader in luxury interiors.
• B2B & Client Relations: Engage architects, interior designers, and high-end clients
(luxury villas, hotels, lounges) through meetings, exhibitions, and industry events.
• Supply Chain Optimization: Oversee procurement, logistics, marketing, sales, and
after-sales services to ensure seamless operations.

Managed end-to-end supply chain operations for VEGA Group, a multinational
electronics corporation headquartered in Tunisia under the leadership of former
Finance Minister Mr. Jaloul Ayed. Spearheaded procurement, supplier relations, and
global market representation to enhance the companys supply chain efficiency and
international presence.
Key
• Global Procurement: Sourced electronic components and finished goods (TVs,
tablets, feature phones, smartphones) in CKD, SKD, and CBU configurations from
Chinese suppliers.
• Strategic Supplier Management: Maintained relationships with existing suppliers
while identifying and onboarding new vendors to strengthen the supply chain.
Negotiated improved payment terms, including securing OA 90-day terms (previously
TT against BL) and expanding Sinosure credit quotas.
• Quality Assurance & Production Oversight: Supervised production processes and
conducted pre-shipment inspections to ensure product quality and compliance.
• Market Intelligence: Kept Tunisia headquarters informed of market trends,
competitor activity, and emerging opportunities in the electronics sector.
• Global Representation: Represented VEGA Group at international trade exhibitions
(MWC Barcelona, Computex Taiwan, Canton Fair, Global Sources Hong Kong) to
promote OEM/ODM capabilities and expand the companys global footprint.
• Cross-Border Coordination: Bridged communication between China operations and
overseas departments, optimizing workflows and delivery schedules to meet targets.
• Supply Chain Optimization: Implemented strategies to enhance logistics efficiency,
reduce lead times, and mitigate risks in the supply chain.
◦ Industrial vision: Big contribution of sourcing and installation of a new Assembly
line in Tunisia of White goods and SMT technology.

in office, mainly responsible for sales to Africa and
Middle East area.
*Sales Performance & Key Responsibilities (2014-2015)
• Achieved exceptional sales growth, generating $500K in revenue during first year
(2014) and $2M in second year (2015) - the highest sales performance for any new hire
in company history
• Led 7-8 member sales team to achieve $9M in annual sales (2015), ranking as the
2nd highest-performing team among 6 global sales divisions (organized by region:
Africa/Middle East, Americas, Europe/Australia, Russian-speaking countries, and
Asia)
*Business Development & Sales Management
• Conducted comprehensive market research to develop strategic business plans
• Managed team performance to consistently meet/exceed sales targets
• Maintained accurate customer records and tracked opportunities through MS CRM
system.
• Leveraged multilingual skills in daily multicultural communications with internal
teams and international clients
*Customer Acquisition & Relationship Management
• Developed new business through multiple channels: trade shows, digital platforms
(Alibaba, B2B sites), cold outreach, and customer visits
• Represented company at major international exhibitions (Shanghai FIC, Dubai Gulf
Food, Japan IFIA, etc.)
• Managed entire sales cycle from lead generation to contract fulfillment
*Operations & Contract Management
• Negotiated contract terms and verified product specifications using technical
documentation (TDS, COA, MSDS)
• Oversaw order fulfillment process including production updates, quality control, and
shipping documentation
• Managed all export documentation: commercial invoices, certificates of origin, bills
of lading, and various compliance certifications (Halal, Kosher, HACCP, GMP, etc.)
*Financial & Logistics Coordination
• Structured payment terms (TT, LC, OA, DP) based on risk assessment and Sinosure
insurance guidelines
• Managed all Incoterms (EXW, FOB, CIF, etc.) and shipping arrangements (FCL,
LCL, air freight)
• Ensured compliance with international trade regulations and certification
requirements.

• Strategic Sourcing: Procured food-grade, pharmaceutical-grade, and industrial-grade
chemical products from Chinese suppliers under OEM arrangements
• Supplier Management:
◦ Maintained relationships with existing contract manufacturers
◦ Identified and evaluated new suppliers through market research, facility visits, and
capability assessments
◦ Conducted quality control inspections at factories and warehouses
• Documentation & Compliance:
◦ Collected and verified technical documentation (TDS, COA)
◦ Prepared Trade Working Sheets (TWS) for cross-departmental coordination
◦ Managed export documentation including Bills of Lading, Certificates of Origin,
and health/safety certifications
• Order Execution:
◦ Oversaw production timelines, packaging specifications, and shipping marks
◦ Monitored quality assurance by comparing samples against supplier specifications
◦ Coordinated logistics to ensure on-time delivery
• Cross-Cultural Communication:
◦ Provided English-Chinese-Arabic interpretation for contract negotiations
◦ Facilitated communication between international teams and Chinese suppliers
*Skills Developed:
• End-to-end procurement processes
• International trade documentation
• Supplier qualification and relationship management
• Quality control procedures
• Multilingual business communication