Mohamed Deyab

• Fully responsible for social media marketing, including visual content design, Reels production, and
product and branch photography.
• Creating content and creatives that support Meta and Google campaigns in coordination with the
marketing agency to drive e-commerce performance.
• Designing print materials (banners, brochures, catalogs) in collaboration with the team.
• Leveraging AI tools to enhance content, images, voice-overs, and overall product image quality.
• Managing Google and Meta campaigns when needed, including Shopping and Performance Max,
achieving up to 800% ROAS on Meta and 500% on Google.
• Analyzing advertising performance monthly and evaluating the marketing agency.
• Preparing professional product images with white or realistic backgrounds, ready for upload to Shopify
and Google Merchant Center.

Delivered over 200 high-quality designs per month using Photoshop, Illustrator, and Canva.
Gained extensive experience by working on multiple projects for several companies across different
industries.
Utilized AI tools to create and enhance images, videos, and voice-overs as part of diverse creative
solutions.
Designed logos, animated visuals, and advertising creatives aligned with e-commerce platform
requirements.
Collaborated with the team to launch the first Google Performance Max campaign and achieve high
ROAS across Google and Meta.
Worked remotely under pressure using task management tools such as Trello and Notion.

• Took full responsibility for managing social media platforms, including content creation, scheduling,
design, and paid advertising campaigns aimed at increasing direct messages and attracting customers.
• Designed a complete visual identity for the companys Umrah bags and travel accessories, in addition
to all printed marketing materials.
• Captured photos and videos of Umrah pilgrims and families during trips, producing engaging and
authentic content that reflected the spiritual atmosphere and supported marketing and promotional
campaigns.
• Delegated tasks to trip supervisors to ensure effective promotion of trips and related services and to
achieve optimal on-ground results.