Mohamed El Sawaf, Creative Director

Mohamed El Sawaf

Creative Director

Andalusia for medical services

Location
Egypt - Cairo
Education
Bachelor's degree, Accounting
Experience
17 years, 2 Months

Share My Profile

Block User


Work Experience

Total years of experience :17 years, 2 Months

Creative Director at Andalusia for medical services
  • Saudi Arabia - Jeddah
  • My current job since April 2021

• Create and develop BTL advertising campaigns from
conceptualizing till delivery.
• Create clear creative briefs during brainstorming, guiding the team
with direction and schedules.
• Review and approve art and copy developed by the team, ensuring
deliverables effectively tackle marketing goals and challenges.
• Collaborate closely with both in-house design teams and external
vendors to actualize and breathe life into creative concepts.
• Analyze market trends and campaign performance for strategic
insights.

Art Director at Digital Experts
  • Egypt - Cairo
  • January 2018 to March 2021

• Lead design and production for marketing materials and Social media
campaigns.
• Ensure consistent brand identity across projects.
• Stay updated on design trends for high-quality, timely deliverables.
• Design presentation approaches for seamless team implementation

Art Director at Zewail City Of Science And Technology
  • Egypt - Cairo
  • January 2017 to January 2018

• Responsible for the entire process of Brainstorming, visualizing
and creating graphics including illustrations, logos, artwork
adaptations on printed and multimedia mediums.
• Lead brainstorming sessions and created graphics, including
illustrations, logos, and artwork for diverse mediums.
• Coordinated production and printing of collaterals, ensuring topquality
results.
• Develop the City brand to enhance brand presence and execute a
variety of media projects.

Senior Graphic Designer at ELFoly Group
  • Egypt - Cairo
  • March 2015 to November 2017

Create & develop brand identities and branding guidelines for new companies/brands.
Work on creating strong brand campaigns both offline and online marketing channels .
Collaborate with the team to ensure consistency of designs and Branding.

Senior Graphic Designer at Web Masr
  • Egypt - Cairo
  • June 2012 to February 2015

Create & develop brand identities and branding guidelines for new companies/brands.
Work on creating strong brand campaigns both offline and online marketing channels .
Collaborate with the team to ensure consistency of designs and Branding.

Graphic Designer at Free Art
  • Egypt - Cairo
  • September 2010 to May 2012

Design and produce marketing communications, print & digital pieces for the Company
working closely with the Director of Marketing and executive management to translate marketing and brand strategies to consumers.

Graphic Designer at NewLevel Events
  • Egypt - Cairo
  • March 2007 to August 2010

Design and produce marketing communications, print & digital pieces for the Company
working closely with the Director of Marketing and executive management to translate marketing and brand strategies to consumers.

Education

Bachelor's degree, Accounting
  • at Ain Shams University
  • July 2006

Specialties & Skills

Adobe Photoshop
Direct Sales
Adobe Illustrator
Computers
Internet
BRANDING
ARTWORK
ADOBE INDESIGN
ADOBE PHOTOSHOP LIGHTROOM
ADVERTISING CAMPAIGNS
ADOBE ILLUSTRATOR
ADOBE PHOTOSHOP
COLLABORATION
CAMPAIGN MANAGEMENT

Languages

English
Expert
Arabic
Expert

Hobbies

  • Reading