STRATEGY – BUSINESS & MARKETING CONSULTANT
Freelance
Total des années d'expérience :19 years, 3 Mois
Provide strategic business & marketing advice, consultation and guidance to clients such as (Abies Handmade Carpet - Misr El Kheir Foundation, Tatweer Learning Technology, El Abd Investment Group, Royal Ceramica, Hatolna.com, Rooster Hut, and Bounce Bowling Centres) to take informed business decisions based on market research, industry expertise, awareness of business and commercial changes.
provide strategic business marketing advice consultation and guidance to clients such as manzzeli com easy gifts app abies handmade carpet misr el kheir foundation tatweer learning technology el abd investment group royal ceramica hatolna com rooster hut and bounce bowling centres to take informed business decisions based on market research industry expertise awareness of business and commercial changes
provided several training courses and sessions addressing strategy and marketing for several trainees through different training companies students activities and career summits with main focus on business strategy marketing strategy marketing management brand management consumer behaviour integrated marketing communication
• Crafting strategic marketing direction for Bed Janssen, Englander & Spring Air brands. • Participating in building the strategic business direction for the group. • Successfully engaging Bed Janssen into the e-commerce presence and building e-commerce operations unite. • Initiating a restructure project for merchants’ network and owned stores. • Building loyalty and reward scheme with financial targets to our merchants’ network.
• Crafting a strategic practice for El Abd Group and subsidiaries, seeking to achieve a corporate strategy for the group and marketing strategy for each subsidiary.
• Successfully managed six tactical campaigns for musical concerts and Wael Gomaa football academy promoting both E-Zee Sports clubs at Cairo and Tanta.
• Successfully launched E-Zee Sports club Tanta branch through different marketing communications channels.
• Developed 2017 - 2018 integrated marketing communication plan for E-Zee Sports clubs.
crafting a strategic practice for el abd group and subsidiaries seeking to achieve a corporate strategy for the group and marketing strategy for each subsidiary on progress successfully managed six tactical campaigns for musical concerts and wael gomaa football academy promoting both e zee sports clubs at cairo and tanta successfully launched e zee sports club tanta branch through different marketing communications channels developed 2017 2018 integrated marketing communication plan for e zee sports clubs
• Successfully crafted a three-dimensional development model for the commercial & field marketing operations.
• Building a Retail audit & field marketing department.
researched analysed and monitored the financial technological and demographic factors that may affect the present and future strategic positioning and planning of the client spearheaded marketing strategy to one of the well known erp providers in egypt supporting the acquisition process by a saudi conglomerate successfully accomplished multiple marketing consulting projects in both egypt and saudi arabia within strict time frames and budget constraints determined the demands necessary services and its competitors identified potentials and the methods to follow within specific budget and performed internal marketing audit 7ps audit to improve brand positioning
• Researched, analysed, and monitored the financial, technological, and demographic factors that may affect the present and future strategic positioning and planning of the client.
• Spearheaded marketing strategy to one of the well-known ERP providers in Egypt, supporting the acquisition process by a Saudi Conglomerate.
• Successfully accomplished multiple marketing consulting projects in both Egypt and Saudi Arabia, within strict time frames and budget constraints.
• Determined the demands, necessary services and its competitors, identified potentials and the methods to follow within specific budget and performed internal marketing audit (7Ps Audit) to improve brand positioning.
• Formulated and directed quantitative in-depth market research defining all factors of the Modified Bitumen Membrane (MBM) industry in Egypt.
• Established key trade marketing agreements with more than 20 insulation retailers across the Egyptian market.
• Propelled startup MBM provider “INSUTECH” with more 7 products to the Egyptian market, followed by international exhibitions participation in Europe, Asia and Africa, to generate EGP 50 million of total sales revenue by 2009.
• Championed the strategy committee to redesign the strategic direction and focused on marketing strategy building, resulting in a total income of EGP 300 million by mid of 2010.
formulated and directed quantitative in depth market research defining all factors of the modified bitumen membrane mbm industry in egypt established key trade marketing agreements with more than 20 insulation retailers across the egyptian market propelled start up mbm provider insutech with more 7 products to the egyptian market followed by international exhibitions participation in europe asia and africa to generate egp 50 million of total sales revenue by 2009 championed the strategy committee to redesign the strategic direction and focused on marketing strategy building resulting in a total profit of egp 300 million by end of 2013
evaluated the financial aspects of product development such as budgets expenditures research and development appropriations or return on investment and profit loss projections overseen product development monitored trends that indicated the need for new products and services and designed pricing strategies while ensuring the customers satisfaction which maximized the profits by 65 pioneered in launching echo business solutions in the egyptian market via various directions and spawned a growth increment by 50
• Evaluated the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
• Overseen product development, monitored trends that indicated the need for new products and services, and designed pricing strategies while ensuring the customers’ satisfaction, which maximized the profits by 65%.
• Pioneered in launching ECHO business solutions in the Egyptian market via various directions and spawn growth increment by 50%.
led and negotiated strategic business relationships expanding new and existing business opportunities with key or new corporate accounts excelled at penetrating key corporate accounts and maintaining network and customer s associations presented corporate strategic plans and objectives competently
• Led and negotiated strategic business relationships, expanding new and existing business opportunities with key or new corporate accounts.
• Excelled at penetrating key corporate accounts and maintaining network and customer’s associations.
• Presented corporate strategic plans and objectives competently.
• Instrumentally increased the customer satisfaction and transformed the business level according to set budget and targeted objectives.
• Implemented and monitored new business measurement and goal setting program for employees and evaluated their performance accordingly.
instrumentally increased the customer satisfaction and transformed the business level according to set budget and targeted objectives implemented and monitored new business measurement and goal setting program for employees and evaluated their performance accordingly
MBA Marketing major
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