Marketing And Sales Manager
Novartis
Total years of experience :18 years, 4 Months
Responsibilities
Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions
Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change
Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions
Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand
Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans Identifies marketing opportunities by identifying consumer requirements; defining market, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share
Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; coordinating new product development
Sustains rapport with key opinion leaders & accounts by making periodic visits; exploring specific needs; anticipating new opportunities
Provides information by collecting, analyzing, and summarizing data and trends
Responsibilities
Sales operations for Organ Transplantation portfolio Recruitment, coaching and retaining potential candidates and associates
Field force segmentation and targeting tools
Restructuring team to maximize team resources ensuring high efficiency
Tender business management
Full PL management
Follow up of distribution channels, by value and volume
Identification of key customers/centers with implementation of action plans
Marketing operations for Immunology, Dermatology & Organ Transplantation portfolio in Nephrology, Hepatology & Bone marrow
Pre-marketing activities for new launches
Three successful launches in Transplantation & Dermatology TAs
Managing P&L
Developing local marketing plans
Localization of global strategies in to Local Market
Performance Monitoring and take corrective actions when needed
Key Opinion Leaders and different stalk holders
Management & building advocacy in immunology, dermatology & transplantation
Responsibilities
Therapeutic area of Immunology, Dermatology & Organ Transplantation
Review, update &/or create medical content related to therapeutic area
Managing all training materials related
Conducting product & medical training to different internal stakeholders
Face to face contacts with medical experts to gain updates, insight &/or communicate new data Planning & executing medical events/materials e.g. advisory board, disease awareness, patients testimonials, CMEs
2006 -2007 Bone & pain unit, Cairo Center territory; member of launch team
2007- 2008 Cardio metabolic unit, Cairo Center territory
2008 - 2010 New launch promotion, Cardio metabolic unit, Cairo Center territory