Group Digital & Business Development Head and Volkswagen National Marketing Manager
SAMACO Automotive
Total years of experience :24 years, 2 Months
(Group Digital and Business Development Head)
(Group Digital Role)
- Developed and implemented a comprehensive digital business strategy that transfers all the organization business aspects into digital.
- Led the organization in completing its multichannel approach with up-to-date digital touch points and defined the required technologies to transfer it into omnichannel.
- Identified the customer digital experience and transferred the organizational culture into customer centric.
- Spearheaded the digital & social media team and collaborated with agencies to ensure the adequate coverage of all the digital aspects.
- Worked closely with all the organizational stakeholders on digital strategies split by brand.
- Forecasted all brands' digital budgets and oversaw its expenditure across all channels (display ad, SEO, SEM, social media, database management and website & app optimization)
- Implemented the e-commerce technics to increase traffic across all dealerships’ touch points and measured all conversions up to sales.
- Provided reliable management, ongoing assessments and recommendations to drive the digital knowledge to the organization
- Evaluated emerging technologies to keep the organization at the forefront of developments in digital Marketing.
(Group Business Development Role)
- Prepared business strategies supported by projected P&L sheets for all the new Automotive brands acquired by the group.
- Formulated & implemented several sales and marketing strategies/plans for most of the group brands.
- Monitored market evolution through market researches and analyzed competitors’ data for better understanding of the market conditions.
- Orchestrated the restructuring of the marketing division from a brand functional base to a group functional base.
- Undertook the group CRM function and set new technics to measure performance “turning leads into prospects, reaching maximum retention, identifying new selling and service opportunities, increasing market share and building a customer loyalty program”.
- Managed the relation with the BDM units of the principles.
(Volkswagen National Marketing Manager Role)
- Developed and implemented the strategic marketing policies and procedures of Volkswagen in KSA.
- Initiated and executed solid marketing initiatives, including striking sales promotions and new products' launchings, to maximize sales and profitability.
- Remained abreast of competitor initiatives to formulate long-term & short-term commercial strategies.
- Constructed reliable media and advertising strategies/plans that includes “ATL, BTL & TTL”.
- Managed products’ life cycles as per CI guidelines, from strategic planning to tactical activities.
- Developed and furnished the sales and marketing strategies for fleet and pre-owned business units.
- Full accountability for the management of the VW marketing team “regional MENA office”
- Industrialized and directed the portfolio of “ikoo” as an integrated digital marketing solution provider, through multiple representations’ offices across MENA region “Saudi, Egypt & North Africa”.
- Established & managed independent operations in “Riyadh, Jeddah, Cairo & Casablanca”.
- Managed a team of 3 regional country managers, with 12 subordinates working on “sales, operations, finance, marketing and brand management”, and effectively directed them across all business lines.
- Sustained an annual revenue growth via the provision of effective management, team building, training, policy formulating and overall goal setting.
- Implemented annual marketing activities and successfully conducted business partnership agreements for business development objectives.
- Managed P&L, developed budgets, tracked expenditures and oversaw administrative functions, to ensure smooth and efficient operations per region.
- Contributed in strategic board planning and frequent partners’ business reviews.
- Headed the marketing division of A15 digital network (a portfolio of 14 big portals across all MENA Region that covers E-commerce, news, sports, lifestyle, gaming, recruitment, outing portals…etc.)
- Developed a comprehensive annual marketing strategy with plans, being altered as per the website and the market.
- Directed a marketing team of 3 managers with 8 subordinates to cover the major digital aspects (A) e-commerce & Performance, (B) Social Media & Content management (C) Web & App development, in addition to some traditional ATL & BTL activities.
- Collaborated with advertising agencies for the stakeholders’ requirements across MENA Region.
- Conceptualized, & implemented a comprehensive e-commerce and performance advertising technics to generate traffic and conversions to all A15 digital networks.
- Oversaw the usage of GDN, RTB, social, affiliate and other external networks to successfully meet traffic & revenue targets per portal/product/geo.
- Implemented and maintained up-to-date understanding of search algorithms and executed websites’ optimization technics to increase organic reach, per portal/product/geo.
- Co-operated with websites managers on achieving traffic & revenue targets and assessing performance against goals (ROI and KPIs).
- Formed an effective working relationship with A15 advertising representatives to monitor business workflow and guarantee sales target’s achievement.
- Carried-out deep analysis of traffic and campaign reports to guarantee the provision of augmented CTR and ROI.
- Contributed in strategic board planning.
- Was one of the team that initiated and setup the portfolio of “ConnectAds” as a pioneering Digital Advertising solutions provider and the exclusive representative for most of the multinational platforms “Facebook, twitter, Microsoft and LinkedIn” in MENA Region.
- Devised and spearheaded multiple lines of digital advertising business (full-fledged Digital Advertising Agency, Multinational brands exclusive representation, in addition to Social Media Agency).
- Directed a team of 7 direct managers, with 20 subordinates working within “sales, admin, business development, marketing, finance and brand management” divisions.
- Established independent national business operations in Riyadh, Jeddah, Cairo, Casablanca & Islamabad.
- Spearheaded team building, policies formulating and goal setting, aiming at sustaining annual growth revenues.
- held accountable for P&L per country and each business line.
- Established the Social Media arm of ConnectAds as a new business line, that serves the territories under my responsibility.
- Developed the overall business scope via the acquisition of new business partners “Multinational and Local”
- Oversaw administrative functions to ensure smooth and efficient operations.
- Participated in strategic board planning and frequent partners’ business reviews.
- Established and managed independent national operations of 7 subordinates within KSA main cities “Jeddah and Riyadh”.
- Focused on business strategies setting, products positioning and sales & marketing planning.
- Participated in strategic board and business partners’ meetings.
- Was one of the first teams that initiated and setup the portfolio of “ConnectAds” as a pioneering Digital Advertising Solutions Provider in the MENA region.
- Introduced ConnectAds business lines to the Egyptian market.
- Maintained full accountability for the achievements of two account managers, as part of my overall target.
- Introduced Career Mideast and its online recruiting services to the Egyptian market.
- Performed a full spectrum of accounting functions.