Senior Copywriter
Point of view advertising agency
Total des années d'expérience :9 years, 4 Mois
• To write, innovative, creative, relevant, and out-of-the-box content for Ads.
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• Developing Branding concepts and stories that translate client requirements into meaningful, creative,
• relevant, and clutter-breaking communication.
• Develop Brand names, slogans, bridge lines, punch lines, and selling lines that are objectively delivering
• objectives to the target audience.
• Editing / Proofreading Content.
• Long format copywriting and content development for brochures, letterheads, websites, etc.
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• Social media content creator.
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• Coming up with creative concepts for the brands handled by the agency.
• Copywriting the captions of all the digital platforms managed on behalf of the agency clients.
• Understanding contemporary trends in advertising & marketing communication.
• Understanding consumer insights through fieldwork and secondary sources to produce path-breaking work.
• Generating content daily that builds meaningful connections with the market.
• Write advertising copy designed to effectively reach customers in the appropriate target markets to promote products and services.
• Discuss products and services with clients to learn all the details and specifications to ensure the appropriate advertising methods and themes are used.
• Create content for internet, publication, and broadcast media using creative concepts.
• Research what aspects will make products and services more appealing to customers to maximize the number of sales.
• Generating content daily that builds meaningful connections with the market.
• Write persuasive copy for brochures, websites, and advertisements to ensure customers were reached.
• Building and executing social media strategy through competitive and audience research.
• Generating content daily that builds meaningful connections with the market.
• Creating editorial calendars to communicate easily with the community.
• Prepare monthly content plans for upcoming milestones, events and client requests.
Accounts I worked on: Cairo Festival City Mall, Metro Market, National bank of Egypt, House of cocoa, Buffalo wings and rings Egypt, Swiss Inn Hotels, Jaz Hotel Group, Good Life Insurance.
Responsibilities:
• Building and executing social media strategy through competitive and audience research.
• Generating content daily that builds meaningful connections with the market.
• Creating editorial calendars to communicate easily with the community.
• Covering the important events that our clients are part of.
• Manage client’s communication.
• Manage daily operations in terms of posting and content
• planning.
• Identify opportunities for potential partnerships and
• collaborations.
• Plan campaigns and measuring its impact.
• Perform quality assurance analysis.
• Prepare Crisis Management plans.
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Accounts I worked on: OPPO Egypt, Beko Egypt, Henkel, McDonald’s Egypt, PepsiCo Egypt.
Responsibilities:
• Account and Community Management for FC Bayern München, AS Roma, LFC and Arsenal FC. Goal.com as well as Juhayna's sports brand.
• Content creation of the accounts above.
• Strategy and implementation as well as brainstorming.
• Covering all aspects of social media for Real Madrid FC, FC Bayern, AS Roma and Goal.com including their website (editor for fcbayern.com/ar, asroma.com/ar and Goal.com/ar) with reg articles translated from German/Italian/English to Arabic.
• For most brands, I know how to use a variety of techniques including geo-targeting and localization to maximize the use of the content.
• I cover matches, as well as do simple design needed.
• I also get involved in creating digital strategies, posting plans and generating creative ideas for each account, as well as trend-jacking and crisis management
• Working on Sports events' coverage from scratch.
• Preparing reports that analyzes clubs digital Arabic presence.
Responsibilities:
• Building and executing social media strategy through competitive and audience research.
• Generating content daily that builds meaningful connections with the market.
• Creating editorial calendars to communicate easily with the community.
• Covering the important events that our clients are part of.
• Moderating all user-generated content in line with the moderation policy.
• Accounts I worked on: Kia Motors Egypt, Seat Egypt, Moulinex Egypt, Volkswagen Egypt, Scib Paints, Memaar Al-Morshedy
BA. PR & Advertising, Mass Communication, Ain Shams University, Cairo, Egypt.