Senior Digital Account Executive
Netbooster
Total des années d'expérience :11 years, 6 Mois
• Manage campaigns to achieve and exceed client targets
• Work on client accounts for maximum performance using standard PPC practices such as adjusting bid strategy, improving and testing creatives, and adjusting campaign targeting and scheduling;
• Manual bid optimisation and budget management, working to a specific ROI figure
• Construction and operative support of campaigns (incl. Keyword-research and Creation of Ad-Texts)
• Assisting with the compilation of campaign reports
• Feeding into the campaign strategy with recommendations to improve performance and operational efficiency.
• Identify, test and make suggestions for new PPC techniques that NB MENA should consider adopting
• Managing Facebook, Twitter, Instagram other social network Direct Response (DR) campaigns to achieve and exceed client targets
• Cross Channel optimization ( PPC, Facebook, Instagram, Twitter, DCM )
• Handling Ecommerce accounts by managing their digital activities on Adwords, social
• Managed Accor hotels digital activities.
• •Develop marketing strategies
• Drive sales to the company
• •Optimizing web content for SEO strategies.
• •Updating social media profiles.
• •Advising about new trends.
• •Managing the development and launch of display advertisements.
• •Develop easy-to-use, clear, concise, comprehensible content.
• •Create sites that are optimized for search engines.
• •Develop relationships with websites to obtain quality links.
• •Improve search-engine rankings.
• •Develop and maintain social media profiles on Twitter, Facebook, and LinkedIn.
• •Promote the brand through various channels
• •Drive traffic to websites using a variety of methods.
• •Ensure content appears high on search rankings.
• •Develop density of desired keyword on page
• •Research popularity of sites linking to page.
• •Develop pay-per-click advertising campaigns.
• •Create Internet ads.
• Determines room rates based on the selling tactics of the hotel
• Helps develop room revenue and occupancy forecasts
• Handles events and Mice inquiries
• Handles PPC campaigns and google Adword
• Create valuable content marketing
• Handles PPC campaigns and google Adword
• Create valuable content marketing
• Advertise our products through Facebook, Twitter, Instagram
• Using lead generation and media marketing
• Handling licensing marketing
• Developed creative briefs
• Lead generation tools using social media platforms
• Tele-marketing of products
• Meeting and liaising with clients to discuss and identify their advertising requirements
• Working with the account manager to brief media, creative and research staff and assisting with the formulation of marketing strategies.
• planning, developing and implementing PR strategies
• Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes