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محمد خليل, Global Business Development Senior Manager

محمد خليل

Global Business Development Senior Manager·TRIDGE

المملكة العربية السعودية

بكالوريوس, Canon Law

الخبرة العملية

مجموع سنوات الخبرة: 23 سنوات, 6 أشهر

Global Business Development Senior Manager

أغسطس 2022 - حتى الآن

TRIDGE

جدة، المملكة العربية السعودية

أغسطس 2022 - حتى الآن

- Spearhead the development of a safe, efficient, and performance-driven global trade ecosystem in alignment with TRIDGE’s mission and strategic objectives.
- Define and implement successful trade deal frameworks by enhancing collaboration between importers, exporters, and HQ.
- Establish and expand TRIDGE’s market presence in GCC from the ground up, including client activation, seasonal forecasting, category expansion, and negotiation of long-term programs, achieving consistent growth.
- Build and nurture strategic relationships with local importers, global exporters, and key stakeholders to drive smooth operational execution, proactively addressing performance gaps against KPIs.
- Conduct market trend analysis, insights, and assess competitor activity to identify and capitalize on new growth opportunities.
- Strengthen the company’s market intelligence capabilities through comprehensive research initiatives, gathering and leveraging critical suppliers and buyers information for strategic planning.

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
المبيعات

Market Development Manager

يوليو 2018 - يونيو 2021

Cool & Cool – ABC International Ltd.

جدة، المملكة العربية السعودية

يوليو 2018 - يونيو 2021

- Developed and executed the annual business development plan by setting key targets across sales, distribution, coverage, projects, product launches, forecasting, and budgeting in collaboration with principals and distributors.
- Planned and implemented channel activation programs, promotions, merchandising initiatives, planograms, and trade marketing campaigns to drive brand visibility, sales, and market share, ensuring full alignment with brand strategies.
- Maximized ROI by tracking and analyzing trade spend versus budget, negotiating trade marketing agreements and BDAs to optimize visibility and sales across all channels.
- Successfully penetrated key market channels across KSA, including Modern Trade (MT), Pharma, Fashion Retail, and Wholesale (WS), leading top account negotiations and in-market activations with targeted product assortments.
- Consistently achieved annual sales targets and KPIs by partnering closely with distributor teams to develop and implement Annual Operating Plans aligned with corporate growth strategies.

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
المبيعات

National Sales Manager

يونيو 2015 - مايو 2018

Bateel International LLC

جدة، المملكة العربية السعودية

يونيو 2015 - مايو 2018

- Built and led a high-performance sales team, driving functional planning, workload management, and performance optimization.
- Spearheaded brand growth and exceeded profitability targets by designing and executing comprehensive sales, coverage, and distribution strategies aligned with corporate objectives.
- Developed accurate sales forecasts segmented by product, region, and channel, in line with approved business plans, Led successful market penetration and securing KA BDA's across retail and food service sectors, with a focus on cost efficiency.
- Strengthened business sustainability through strategic key account management, business development activities, and promotional calendar planning.
- Improved operational productivity by enhancing route plan alignment and updating coverage cycles based on market dynamics.
- Bridged skill gaps by delivering monthly sales and distribution performance reviews and presenting quarterly business reviews to board members with actionable growth plans.

مجال الشركة:
البيع بالتجزئة وبالجملة
الدور الوظيفي:
المبيعات

Trade Marketing Manager

أبريل 2013 - مايو 2015

Gandour

جدة، المملكة العربية السعودية

أبريل 2013 - مايو 2015

- Led the development and execution of category sales targets and forecasts in collaboration with the sales team, ensuring strict alignment with the category development plan and budget compliance.
- Conducted in-depth qualitative and quantitative analysis of consumer behavior, brand health, and competitor activities to drive strategic decision-making and optimize brand and category performance.
- Performed regular market visits to monitor execution standards across distribution, pricing, and promotional activities, identifying growth opportunities and implementing corrective measures.
- Designed and implemented effective sell-in and sell-out programs, including major promotional campaigns, to accelerate product off-take across all trade channels.
- Developed and maintained category-specific merchandising planograms and execution standards, coaching merchandising teams to ensure excellence in in-store execution.
- Fostered strong collaboration with external agencies to support flawless activation and promotional deployment in line with brand strategies.

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
التسويق والعلاقات العامة

Trade Marketing Manager

فبراير 2009 - مارس 2013

PepsiCo - Pepsi Beverages Company

الرياض، المملكة العربية السعودية

فبراير 2009 - مارس 2013

- Developed and executed the Annual Operating Plan (AOP) activity calendar by channel, collaborating closely with the marketing team to manage push/pull initiatives, customer programs, and sales tool rollouts.
- Delivered competitive market insights by analyzing ACNielsen reports and competitor intelligence, including activities, pricing strategies, and innovations, to support senior management’s strategic decisions.
- Oversaw new product launch operations, monitoring pipeline forecasts and recommending optimized package and pricing strategies to maximize market impact.
- Acted as a critical link between sales and marketing teams, providing trade marketing expertise to enhance strategic planning, implementation tracking, and incremental sales growth.
- Negotiated and coordinated with external suppliers to deliver cost-effective Point of Purchase (POP) materials and customized promotional activities, boosting in-store brand visibility.
- Planned and executed marketing calendars, loyalty programs, and merchandising performance tracking tools to drive sales volume, maximize implementation quality, and strengthen in-store presence.

مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
التسويق والعلاقات العامة

Sales Rep. to Unit Manager - Trade Marketing & Distribution

مايو 2004 - يناير 2009

British American Tobacco

القاهرة، مصر

مايو 2004 - يناير 2009

- Progressed rapidly from Sales Representative (Traditional Trade) to Executive (Modern Trade), Supervisor, and ultimately promoted to Unit Manager by May 2005, demonstrating strong performance and leadership potential.
- Developed and executed trade marketing and distribution plans aligned with brand strategies and market needs, directly contributing to the achievement of regional business objectives.
- Built, coached, and motivated high-performing sales teams through structured on-the-job training, skills development, and performance management.
- Delivered on trade coverage, brand distribution, and outlet visit plans, optimizing route effectiveness and ensuring maximum product availability and visibility across all trade channels and outlet types.
- Managed financial accounts and assets efficiently, implementing merchandising and promotional account plans to achieve distribution and visibility targets.
- Fostered strong relationships with top key accounts, driving high levels of support, loyalty, and sustained business growth.

مجال الشركة:
منتجات التبغ
الدور الوظيفي:
المبيعات

Key Account Executive - Trade Marketing & Distribution

أكتوبر 2001 - أبريل 2004

British American Tobacco

القاهرة، مصر

أكتوبر 2001 - أبريل 2004

• Manage financial accounts and assets and implement the account plans for merchandising and promotions, in order to achieve distribution and visibility targets, with close relationship with top Key accounts to gain high level of support and loyalty.

مجال الشركة:
منتجات التبغ
الدور الوظيفي:
المبيعات

التعليم

Ain Shams University

يونيو 2001

يونيو 2001

بكالوريوس، Canon Law

مصر

المعدل التراكمي (التقدير): جيد

المعدل التراكمي (التقدير): جيد

General Law
عرض المرفق

Skills

Demand Forecasting
Expert
Demand Forecasting
Expert
Distributions
Expert
Distributions
Expert
Key Account Development
Expert
Key Account Development
Expert
Trade Marketing
Expert
Trade Marketing
Expert
Marketing Mix
Expert
Marketing Mix
Expert
BUDGETING
Expert
BUDGETING
Expert
BUSINESS DEVELOPMENT
Expert
BUSINESS DEVELOPMENT
Expert
CONCEPT DEVELOPMENT
Expert
CONCEPT DEVELOPMENT
Expert
FASHION
Expert
FASHION
Expert
FORECASTING
Expert
FORECASTING
Expert
IMS
Expert
IMS
Expert
MARKET PLANNING
Expert
MARKET PLANNING
Expert
MARKET RESEARCH
Expert
MARKET RESEARCH
Expert
MARKETING
Expert
MARKETING
Expert
MERCHANDISING
Expert
MERCHANDISING
Expert
Demand Forecasting
Expert
Demand Forecasting
Expert
Distributions
Expert
Distributions
Expert
Key Account Development
Expert
Key Account Development
Expert
Trade Marketing
Expert
Trade Marketing
Expert
Marketing Mix
Expert
Marketing Mix
Expert

حسابات مواقع التواصل الاجتماعي

الموقع الشخصي
الموقع الشخصي

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اللغات

العربية
متمرّس
الانجليزية
متمرّس

التدريب و الشهادات

الشهادات
Category Development

الهوايات

  • Water Sports