Mohamed Lashen, Vice President

Mohamed Lashen

Vice President

BCD Marketing Solutions Agency

Location
Egypt
Education
Higher diploma, Communication And Media Studies
Experience
14 years, 8 Months

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Work Experience

Total years of experience :14 years, 8 Months

Vice President at BCD Marketing Solutions Agency
  • Egypt - Tanta
  • My current job since October 2020

- Follow up and control of all marketing activities; In order to reduce errors to a minimum, and correct deviations.
- Follow up on marketing advertising programs, evaluate their response level, and thus identify their shortcomings and weaknesses, while taking care to address and solve them.
- Conducting studies before developing strategies, by developing the best possible strategy in order to achieve the highest percentage of profits.
- Concluding various agreements, especially with advertising agencies; In order to implement advertising campaigns.
- Searching for the best marketing opportunities for the company, by analyzing the basic factors, including physical or technological factors

Marketing Manager at AlFayomi Coffee
  • Egypt - Al Mahallah al Kubra
  • May 2018 to October 2020

- Make the company's marketing objectives and striving to implement them to ensure the achievement of profits.
- Develop appropriate plans related to all activities related to the promotion of the company's products.
- Implementation of marketing plans, with the need to develop them in a way that preserves the establishment's prestigious position, as well as enhances its competitiveness.

Marketing Manager at New Green For Export
  • Egypt - Tanta
  • March 2016 to April 2018

- Responsible for managing marketing campaigns for events
- Responsible for email campaigns for the events
- Monitor events' performance & market penetration
- Liaise with Media and Associations and manage their partnerships.
- Work with the design team to develop printed material and adverts.
- Manage the events databases and CRM systems.
- Manage all social media channels and develop an editorial calendar and prepare media content to increase customer engagement.

Team Manager at OPEX Egypt
  • Egypt - Tanta
  • October 2017 to January 2018

- Be in charge of running and managing the call center daily.
- Provides daily direction and communication to employees so that customer service calls are answered in a timely, efficient and knowledgeable manner.
- Understand all organization’s products, services, procedures and guidelines and communicate same to all team members.
- Monitor all calls to ensure that due procedures and quality standards are strictly adhered to.
- Submit regular reports to management and seek new ideas and strategies to improve performance at the center.
- Ensure that clients are kept happy and satisfied at all times by providing prompt response and solutions to their challenges at all times.
- Addresses disciplinary and/or performance problems according to company policy.
- Establishes work procedures and processes that support the company and departmental standards, procedures and strategic directives.

Marketing Director at Egypt Russia Company
  • Egypt - Tanta
  • November 2014 to February 2016

- Responsible for managing marketing campaigns for events
- Responsible for email campaigns for the events
- Monitor events' performance & market penetration
- Liaise with Media and Associations and manage their partnerships.
- Work with the design team to develop printed material and adverts.
- Manage the events databases and CRM systems.
- Manage all social media channels and develop an editorial calendar and prepare media content to increase customer engagement.

Marketing Consultant at Egypt Yellow Media
  • Egypt - Tanta
  • March 2014 to November 2014

- Handle all customers to maximize company sales.
- Presenting our projects in a structured professional way face to face.
- Answering incoming calls from prospective customers.
- Understand the customer requirements.
- Record the customer personal information accurately in a computer system.
- Deal with complains doubts to safeguard the company's reputation.

Public Relations Manager at ANP Group
  • Egypt - Tanta
  • August 2013 to February 2014

- Handle all customers to maximize company sales.
- Presenting our projects in a structured professional way face to face.
- Answering incoming calls from prospective customers.
- Understand the customer requirements.
- Record the customer personal information accurately in a computer system.
- Deal with complains doubts to safeguard the company's reputation.

Editor In Chief at Tanta University
  • Egypt - Tanta
  • February 2010 to August 2013

- The organization work teams.
- put plans to work.
- Review the Tanta university news .
- Press coverage of events and important events

Administrative Assistant at Mobiserve Holding
  • Egypt - Tanta
  • November 2010 to February 2012

- The organization work teams.
- Put plans to work.
- Answer e-mails and data entry.

Marketing Consultant at Egypt Yellow Pages Ltd.
  • Egypt - Mansoura
  • May 2010 to November 2010

- Visiting potential customers to prospect for new business
- Acting as a contact between a company and its existing and potential markets.
- Handle all customers to maximize company sales.
- Presenting our projects in a structured professional way face to face.
- Answering incoming calls from prospective customers.
- Understand the customer requirements.
- Record the customer personal information accurately in a computer system.
- Deal with complains doubts to safeguard the company's reputation.

Media Researcher at Arabia Inform
  • Egypt - Cairo
  • August 2008 to December 2008

- Write reports about television programmers
- Provide weekly analysis of topical issues related to the Arab world
- Write a media summary of Arab media
- Write policy recommendations on particular topics of expertise
- Upload articles onto the website and manage content delivery
- Work with our researchers on ad hoc projects

Education

Higher diploma, Communication And Media Studies
  • at Zagazig University
  • August 2007

High studies: Year Pre-Masters in mass media

Bachelor's degree, Communication And Media Studies
  • at Tanta University
  • June 2004

Specialties & Skills

Journalism
Team Management
Marketing
Advertising
برامج الاوفيس
الانترنت
الكتابات الاعلامية
الكتابة الآدبية
مهارات الاتصالية
ادخال البيانات
الكتابة الصحفية

Languages

Arabic
Expert
English
Intermediate
French
Beginner

Memberships

دار الكتب ( طنطا )
  • عضو
  • January 2000

Training and Certifications

Advanced Digital Marketing Nanodegree Program (Certificate)
Date Attended:
July 2021
The Fundamentals of Digital Marketing (Certificate)
Date Attended:
November 2018
الكتابة والصياغة الصحفية (Training)
Training Institute:
مؤسسة الأهرام الصحفية
Date Attended:
September 2002
مزاولة التصدير (Training)
Training Institute:
معهد تدريب التجارة الخارجية " وزارة التجارة الخارجية والصناعة "
Date Attended:
November 2013
sharepoint (Training)
Training Institute:
جامعة طنطا
Date Attended:
March 2013
تنمية بشرية (Training)
Training Institute:
جامعة طنطا
Date Attended:
April 2013
الاعلام الالكتروني (Training)
Training Institute:
الاتحاد العربي للصحافة الإلكترونية
Date Attended:
March 2013
اللغة الانجليزية - المستوى الرابع (Training)
Training Institute:
اسيا للدراسات المتقدمة
Date Attended:
January 2010
برامج الافيس (Training)
Training Institute:
اسيا للدراسات المتقدمة
Date Attended:
January 2010
ICDL (Training)
Training Institute:
اي تي
Date Attended:
January 2007
تنمية بشرية - مهارات الاتصال (Training)
Training Institute:
اسيا للدراسات المتقدمة
Date Attended:
January 2010
الاشكال البرامجية الاذاعية و اللغة العربية و الالقاء (Training)
Training Institute:
اذاعة وسط الدلتا . مصر
Date Attended:
August 2004
تنمية بشرية - مهارات الاتصال الفعال (Training)
Training Institute:
HI-Q
Date Attended:
April 2010

Hobbies

  • الكتابة الإدبية
    1 . الحصول على المركز الأول في مسابقة الكلية الثقافية للعام الجامعي 2003 / 2002 م في مجال الكتابة المسرحية . 2 . الحصول على المركز الأول في مسابقة الكلية الثقافية للعام الجامعي 2002/ 2001م في مجال الكتابة المسرحية . 3 . الحصول على المركز الخامس في مسابقة الكلية الثقافية للعام الجامعي 2001 / 2000 م في مجال كتابة القصة القصيرة .
  • تصميم وإخراج الكتب الإلكترونية
    1 . قمت بتصميم وإخراج الكتاب الإلكتروني للاتحاد العربي للصحافة الإلكترونية تحت عنوان " على درب الصحافة الإلكترونية - 2013 م " 2 . قمت بتصميم وإخراج العديد من الكتب والدوريات للمؤسسات التي عملت بها .
  • تصميم عروض البوربوينت
    قمت بالمشاركة في تصميم العروض التقديمية في مختلف المؤسسات التي عملت بها وقد لاقت هذه الاعمال إعجاب المدراء .