Brand Manager
Corona
Total years of experience :12 years, 2 Months
-Best Employee 2017.
-Launched Napolitan Dark Chocolate.
-Launched Chocolate With Hazelnuts New size ranges.
-Launched Spread Chocolate.
-Launched Extra milk Chocolate.
-launched Napolitan Extra Milk Chocolate.
-Launched Chocolate With Hazelnuts.
-Launched Rocket Mini Chocolate.
-launched Negrita Jumbo.
-Launched Corona Wafer.
-Launched Sando Mint.
-Launched Rocket Mini in the new size.
-Assist in hosting & back end system regarding relaunching our new website.
-Re position Corona products in the Egyptian market through creating new products and ideas that can benefit from limited resources as much as we can.
-Packaging design and re-branding strategy under my responsibility.
-Closely monitors and analyzes sales volumes, market share trends and competitive activity.
-Assists in developing and executing promotional initiatives to profitably increase consumption within budgeted parameters.
-Assists in the identification and development of business building ideas and works with other business unit team members to execute the plans that meet investment criteria.
-Coordinates product management and/or cost reduction projects with internal and external resources to achieve results (product development, production planning, trade promotion, sales, market research, consultants and advertising agencies).
-Analyzes consumption and shipment data and compares results to established objectives to assure the effectiveness of marketing programs.
-Assist in writing clear integrated communications briefs.
Alexandria for chocolate and confectionary (Corona) 12/2016
Marketing trainer for Staff and TE-Data academy trainees.
- Manage change, acquire problem-solving techniques, communicate effectively and lead teams -Take initiatives and calculated risks -Think critically and creatively -Provide an integrated perspective of the functional areas of business affecting any institution from economic, political, legal, and social aspects -Adopt and practice highly ethical professional standards -Inculcate a global perspective and an in-depth understanding of the international business environment and its practice -Make use of contemporary technologies, to understand the strategic role of information and communication technologies in the twenty first century business practices Activities and Societies: - Marketing Management - International Marketing - Consumer Behavior - Integrated Marketing Communication - Contemporary management - Human Resources Management - Economics - Project Management - Strategic Management - Accounting for Managers - Quantitative Business Analysis - Leadership & Team Building - Cross Culture Communication & Negotiations - Competitive Intelligence - Business Research methodologies - Financial Management
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