Mohamed Merghich

Responsible for developing compelling design concepts for immediate deployment in the company’s email marketing, content marketing, and social media marketing strategies.

Responsible for creating and reviewing text and image based content prior to publication and posting.

Responsible for creating, developing and producing design work for use in a variety of media platforms.

Responsible for creating, developing and producing design work for use in a variety of media platforms at Souq Waqif Boutique Hotels, a Luxury 5 Star Hotel Group.
• Working closely with the director of Marketing and Communication.
• Meeting with top management to discuss their business objectives and requirements.
• Working in collaboration with photographers, copywriters, printers and other designers.
• Working on monthly promotions and converting them to different materials ( Posters, E newsletter, Printed Newsletter, Video, magazine ads...)
• Working on menus and other promotional materials for restaurants and spa.
• Food, portrait and product photography
• Photo-editing, Digital retouching and photo manipulation.
• Directing photoshoots.
• Liaising with print companies to secure the best prices.
• Preparing artwork to printers specifications.
• Creating content for email and social media marketing.
• Helping out with publicity initiatives, press releases and media relations.
• Ensuring strict adherence to quality control methods and brand identity guidelines.

• Collaborate with various clients independently as Creative director and graphic designer
• Utilize Adobe Creative Suite to create illustrations and layouts.
• Produce detailed visuals and illustrations while creating designs specific to client requests and desires
• Communicate with clients to ensure visual concepts are within standard
• Commonly provide hand-drawn illustrations before using Photoshop and Illustratore to manipulate and enhance
• Freelance work mainly specializes in corporate identity packages and advertising but is not limited to

• Collaborate with clients to create vision, conceive designs, and consistently meet deadlines and requirements.
• Create logos and visual identity for corporate clients following a creative brief.
• Photographer for company products to capture images for use in design material and publications.
• Assist in the production of organization's publications and promotional material. dealing with ad sponsors, layout and design, proofing and coordination of print.

* Completed a broad range of highly complex processing, operational, customer service, legal and/or accounting-related specialized duties in support of assigned area of Payments & Cash Management (PCM).
* Provide support to correct identified problems, including research, work simplification, process design and workflow reorganization.
* Reconciled and balanced accounts, verified accuracy of computations and resolved discrepancies investigating their source to minimize or eliminate future occurrences.
* Report control weaknesses, compliance breaches and operational loss events.
* Maintain appropriate records of activity and assist in development and maintenance of procedural and/or training manuals.
* Completed other related duties as assigned, including providing training to less experienced personnel.