Mohamed Mosaad

A company focused on the production of food and dairy products
• Spearheaded transformative growth in key product categories.
• Tripled volume growth in the milk category by orchestrating initiatives such as
distribution expansion, promotional campaigns, and retailer incentives that drove a
threefold increase in gross revenue.
• Identified untapped market opportunities and optimized pricing and trade schemes to
boost shelf visibility and demand.
• Achieved a tenfold growth in Rotana Ghee and Butter by leading a turnaround
strategy for underperforming SKUs.
• Collaborated with supply chain and sales teams to ensure stock availability, improve
retailer engagement, and capitalize on seasonal demand peaks.
• Analyzed sales data and customer feedback to refine product mix and prioritize high
margin offerings.
• Analyzed sales data for product and channel mix refinement.

• Launched new products including multiple yogurt and ghee varieties
• Successfully led the development and launch of multiple new products, including Qeshta Meno Feh Yogurt, Chocolate and Date-flavored Milk.
• Re-launch of core SKUs such as Pasteurized Milk, Balady Yogurt, Creamy Yogurt
(14-day fresh), Buffalo Ghee, Natural Honey, and Natural Mozzarella—contributing to product portfolio expansion and shelf diversification.
• Achieved consistent year-over-year sales and distribution growth from 2020 to 2024, with increases of 32%, 25%, 36%, 50%, and 54%, respectively, driven by targeted marketing strategies, trade marketing programs, and optimized route-to-market models.
• Developed and launched a lifestyle-oriented sub-brand “Fast & Fresh” tailored to younger consumer segments, aligning with modern preferences for convenience and freshness.
• Spearheaded the development of e-commerce channels, launching the brand on Talabat and InstaShop in 2020, and continuously optimizing digital presence and online sales performance in line with shifting consumer behavior.

• Launched new household products and managed social media presence
• Led the successful launch of seven new household and personal care products, including Velveta Fabric Freshener, Speed Drain Opener (125g), Diva Hand Cleansing Gel & Spray, Glassy Squeezy, Velveta Concentrated Softener, Maxell Magic Waves, and Velveta Wool & Silk Gel, expanding the company's portfolio and enhancing category penetration.
• Conducted continuous market analysis to identify local trends, consumer needs, and growth opportunities, enabling data-driven product development and competitive positioning.
• Developed comprehensive product design briefs, including market benchmarks, target segment analysis, market size estimates, and defined competitive advantages to guide cross-functional execution.
• Coordinated with cross-functional departments—Quality Assurance, Design, Planning, Procurement, Production, Dispatching, Sales, and Marketing—to align on product development, ensure timeline adherence, and streamline go-to-market execution.
• Designed and implemented go-to-market launch plans for each new product, tracking execution metrics and analyzing post-launch performance to evaluate success and ROI.
• Acted as Facebook Page Supervisor, managing outsourced social media agency performance, guiding content direction, and ensuring brand alignment across all posts and campaigns.
• Defined and approved weekly product highlights and promotional priorities across social platforms to maintain relevance and engagement with the core audience.
• Supported digital community management by assisting in consumer query responses, managing and resolving complaints, and monitoring customer sentiment through feedback analysis.
• Conducted competitive monitoring by tracking competitor social media activity and adjusting content strategy accordingly.
• Set and evaluated KPIs for outsourced digital teams, including reach rate, follower growth, engagement rate, and audience targeting accuracy.

• Achieved a 47% increase in brand sales between 2015 and 2016, driving revenue growth of EGP 2.6 million through effective marketing strategies, trade programs, and portfolio optimization.
• Developed and implemented the annual sales plan for the product line, aligned with business objectives, seasonal trends, and category growth targets.
• Designed and executed a comprehensive annual promotion calendar, integrating in-store activations, trade incentives, and consumer campaigns to drive sell-out.
• Created and managed product launch plans, coordinating with sales, production, and marketing teams to ensure timely market entry and impactful visibility.
• Conducted ongoing sales performance analysis, identifying trends, evaluating SKU contribution, and recommending data-driven actions to enhance sales efficiency.
• Delivered portfolio orientation sessions for new hires and merchandisers to ensure consistent understanding of product features, positioning, and competitive advantages.
• Led regular business reviews with internal teams and commercial stakeholders to track progress, evaluate promotional effectiveness, and align on strategic priorities.
• Identified performance gaps through data analysis and implemented corrective actions to address weaknesses and improve execution across sales and marketing channels.

• Drove significant sales increases for brands
• Delivered a 40.4% year-over-year sales increase for the Divatoll brand between 2014 and 2015, generating over EGP 1 million in incremental revenue through focused brand management and in-store execution.
• Monitored and analyzed daily sales performance for the Divatoll brand to track targets, identify variances, and support agile decision-making.
• Prepared detailed weekly performance reports highlighting sales trends, SKU contribution, and promotional impact, shared with commercial and marketing teams.
• Conducted regular market visits to assess brand presence, monitor product availability, and evaluate competitor activity, ensuring compliance with merchandising standards.
• Compiled and presented quarterly business reviews to branch managers, covering market insights, brand performance, and recommended actions for improvement.