Regional Markets Development Manager - Delta
The Coca-Cola Bottling Company of Egypt
Total years of experience :10 years, 9 Months
1) Managing the region's Digital Maps & the Dispatchers teams
2) Supporting the regional sales team to achieve the annual sales targets
3) Increasing the utilization and efficiency of our resources (Coolers, Trucks)
4) Developing KPIs tracking systems to ensure proper implementation of strategies
5) Launching cost reduction initiatives to enhance the regional financial status
6) Updating the annual Planogram that reflects our selling strategy and priorities
7) Proposed the company's credit Policy currently in use
8) Mentoring and monitoring the market penetration of our new launches
9) Created a geo-map and re-routed all our Direct and Indirect distribution models reducing running fleet costs
1) Launched and managed “Data Cleansing Project”
2) Monitored all depots sales performance through KPI tracking models
3) Conducted Time motion Study to improve the daily sales cycle
4) Increased sales trucks productivity by optimum loading & truck utilization reports
1) Managed a Data Cleansing Project to fine tune the company's customers' database
2) Developed the Retail Truck performance through Geo-Mapping and Re-routing project
3) Increased direct distribution footprint by conducting market scanning surveys
4) Conducted Time Motion Study to increase the market efficiency of sales forces
5) Conducted Regular Trade visits to ensure proper sales implementation and market discipline
Assisted The Channel Marketing Manager in:
1) Closely monitoring the sales channels performance separately to spot opportunities of trade activities.
2) Planning and executing the trade activities and promotions
3) Planning the monthly Trade Price Reduction by channel
4) Anticipating and achieving the growth figures generated by TPRs
4) Managing suppliers and vendors
Supervised the Key Modern Trade customers in 6 of October. My responsibilities includes, but not limited to:
1) Achieving the company's sales targets and growth figures.
2) Managing the sales & merchandising team to achieve the desired results.
3) Making sure of proper implementation of contract clauses with our customers.
4) Acting as the channel of communication between the company and the customers.
5) Reviewing the business performance with the customers on periodic basis.
6) Proposing suitable trade activities that would generate incremental growth for our categories.
Double Minor: 1) Business Administration 2) Philosophy