Marketing Director
salem balhamer holding group
Total des années d'expérience :26 years, 5 Mois
← Marketing Strategy
← Accomplish the Marketing Audit and Customer service Audit to develop an effective marketing strategy, marketing organization structure, marketing functions, and marketing systems that support marketing productivity.
← Develop the marketing strategy in line with the corporate strategy based on the product portfolio analysis, product life cycle to illustrate the proper intensive market strategy.
← Develop the marketing strategy depending on the development of the target market and marketing mix components.
← Develop the marketing action plan includes the marketing activities, programs, and budget.
← Communicating the marketing plan.
← Working with other business units to develop the patients' and visitors' experience.
← Develop pricing strategies to maximize profits and market share while balancing customer satisfaction.
← Building brand awareness and positioning strategy.
← Supporting sales and lead generation efforts.
← Promotion and Branding
← Develop the promotion strategy and identify the promotion mix for overall marketing programs.
← develop and maintain the online and offline media plan for overall branding, promotional campaigns.
← Communicate with creative and booking agencies and media houses for our insertions and press releases.
← Develop and evaluate the campaign's media plan and Monitor the campaign's performance and take corrective actions to improve performance.
← Manage the indoor media TV Network and media production inhouse (Graphic, infographic, motion Graphic, video editing, and podcasting)
← Digital Marketing
I am Google certified in Digital Marketing fundamentals, Google Ads, Google Analytics. And have well experience in Twitter Ads, Facebook, and Instagram Ads
← Coordinate with the web and mobile developer and designer regarding the website layout and the available content and integrated service solutions.
← develop the keyword strategy and search engine optimization to shows up more prominently.
← Develop the social media accounts strategy to attract our customers.
← Develop and manage the paid online advertising strategy to reach our target customers
← Develop the referral and conversation strategy to ensure our customer base would constantly grow and turn prospective customers into paying customers.
← Ensure the tracking tools for our website, mobile app, social media accounts installed.
← Marketing Research and Marketing Information system
Have a well experience in Qualitative and Quantative Research methodology and good experience in SPSS, and Minitab.
← Developing and maintaining the marketing information system (MIS) to make sure we have the necessary and proper information of consumer and organizational markets.
← Communicate and select the research centers to conduct our research projects and ensure we have a necessary insight about our customers, competitors.
← Conduct research regarding our customer satisfaction and evaluation of the effectiveness of the media campaign
← Customer Relationship Management
I am familiar with Zoho, Odoo, Microsoft CRM, Oracle CRM systems.
← develop the call center system setting to be in line with the Service level agreement.
← Ensure the call center agents have the necessary information about our services, sales offer, working ours for overall business units
← Develop and maintain the appointment and complaints system settings.
← Analyze the customers' feedbacks, insights, opinions, complaints, and reviews of our customers.
· Develop and Maintain the Marketing Strategy in line with the corporate strategy and the company objectives.
· Develop and Maintain the Marketing Action plans, which include our integrated marketing solutions for all business units to meet the agreed Marketing objectives.
· Develop and maintain the corporate identity and brand management efforts.
· Control and coordinate the appearance of all print and electronic materials.
· Ensure effective, branded marketing communications including the website, social media, print communication, and advertising.
· Build and maintain the marketing messages to audience and marketing support and research and evaluating new opportunities for the business, and customer needs and insights.
· Liaise with all department managers in-house, in creating marketing pieces for different areas e.g. Booklet, newsletter, brochure, sales kit, etc.
· Communicate with the Creative and Production Houses / people to create and maintain all marketing materials for online and print.
· Monitoring and reporting on effectiveness of marketing communications.
· Manage and improve promotional Marketing campaigns, lead generation campaigns, and measuring results.
· Maintain effective internal communications to ensure that all relevant company functions have kept informed of marketing objectives.
· Analyzing potential strategic partner relationships, especially with media houses.
· Monitoring and analysis the competitors efforts and perform analysis of the effectiveness marketing efforts.
· Ensure that subordinates are well trained, motivated and improved to carry out their job in appropriate manner.
· Oversee customer communications across all Marketing channels including email campaigns, seasonal campaigns, advertising campaigns and display adverts.
· Motivate, inspire, counsel and facilitate team and resolve disputes and grievances.
· Review performance of staff and perform counselling on unsatisfactory performance. In addition, discuss personnel and administrative issues, address, and solve problems among staff.
· Developing and maintaining the marketing information system
(MIS) to make sure we have the necessary and proper information
of consumer and organizational markets.
· Managing the Market Research programs for all segments and
products.
· Integrate market research insights into other research projects and
programs.
· Developing and maintaining the research annual plan based on our
internal customers and business needs.
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· Establishing and maintaining the relationship between our
corporate & The Prorated Research Centers such as Ipsos, Parc,
Nielsen.
· Communicating with different research centers to conduct our
research projects, review the reliability and validity, and audit
different research cycle operations to make sure we will get high
quality information.
· Followupwiththeresearch centersto maintainour syndicateddata
such as daily media monitoring and the national readership survey.
· Design and conduct some of research projects in house such as
retail audit and customer satisfaction survey, and purchasing forces
and movements.
· Controlling the marketing activities that includes establishing the
performance standards, evaluating the actual performance (Sales
Analysis, Marketing Cost Analysis, Marketing Audit, Customer
Service Audit), Corrective Actions.
· Measuring the effectiveness of marketing, advertising and
communications programs and strategies and recommend
developmental programs.
· Monitoring media statistics includes competitor’s marketing
activities and their share of voice.
· Accomplish the competition analysis” which includes Profiles of
Primary Competitors, Competitors' Products/Services & Market
Share, Competitive Evaluation of Product, Future Competitors.
· Developing and maintaining the salesforecast process and systems.
· Accomplishing the product-portfolio analysis to define our firm
capabilities to create a competitive advantage over our rivals.
· Supporting in the marketing annul plan strategies, objectives
through sales analysis, market analysis data, and SWOT analysis,
industry analysis.
· Customer compliances and feedback analysis.
· Controlling the sales force performance and make sure they use the
available systems in a proper way such as integrated sales force
automation system or RFID system
Collect and analyze data on customer demographics, preferences,
needs and habits to identify potential markets and factors affecting
demand.
· Monitor industry statistics and follow trends in trade literature.
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· Conduct research on customer opinions and marketing strategies.
Then reports the findings, illustrating data graphically and
translating complex findings into written text.
· Measure the effectiveness of marketing, advertising and
communications programs and strategies and recommend
developmental programs.
· Monitor media statistics and prepare reports
· Gather and analyze data on competitors, which discuss their
marketing strategies, the component of the marketing mix (4 P'S)
and marketing environment based on the target markets.
· Forecast and track the marketing and sales trends
Collect and coordinate within company managements to
accomplish the strategic business plan.
· Set the business plan objectives, identifying the methods for
Controlling Performance Standards, and then evaluate that
performance.
· Built a statistical quality control system to control and develop the
operations of product development, manufacturing, key suppliers,
products services and delivery, Customer Service and Support,
Human Resource Plan, and Facilities.
· Set the performance limits for control points within each controlled
operation to assure the product quality, lower cost, and high
revenue.
· Owner of statistical process technique and Member of the internal
auditors according to ISO- 9002 Requirements.
· Member of hazard analysis and critical control points “HACCP”
teamwork.
BACHELOR OF SCIENCE