Mohamed Rashad Sayed

• Strengthened brand presence with unified campaigns across digital & on
ground channels.
• Developed government & consultant partnerships to secure portfolio approvals
and drive growth.
Key Impact: Drove double-digit pipeline growth and positioned Elsewedy as a
preferred solutions partner in KSA.

• Designed corporate prequalification folder, increasing portfolio awareness by
50%.

Developing new market studies and new products.
 Specify market penetration plan in addition to existing markets product management
 Responsible for the Product Marketing activities for the Busway business unit.
 Define and implement Marketing strategies based on the business plan in order to achieve and exceed the agreed targets for the business.
Position Achievements:
 Complete feasible/market study on new product introduction “Busway solution”, approved and implemented by El Sewedy Electric CEO with fund +10 MUSD.
 Nominated for GROW talent program for potential employees within El Sewedy Electric, final project idea “Busway solution” awarded 1st place among top 30 candidates from 7 subsidiaries.
 Conducted marketing principles course for internship and summer training-college students, 4 waves, more than 120 Students.

Achieve annual budget as determined by top management.
 Sales Covering product range Power cables “Low voltage, Medium Voltage”, Earth conductors, Instrumentation, control, Fire resistance, communication and Special cables.
 Sales covering segments: New and Renewable Energy Building and Infrastructure, O&G, Industrial and OEM.
Position Achievements:
 Product portfolio sales to one of biggest projects in Egypt “Ismailiya tunnels” including LV power cables + MV power cables + special cables + cable accessories and termination joints and glands for the whole project, 1st time to have this portfolio sales approach in El Sewedy Electric (UIC, +350 MEGP).

• Built consultant/contractor database shared across divisions; led World Cup
stadia projects follow-up.

- Product Marketing Engineer (From February 2010 till March 2013), Working on;
a- alfanar Terasaki low voltage circuit breakers line (ACB, MCCB, MCB)
b- alfanar LV solutions
c- Davis LV Busway System

Responsibly:
1- Technical and Marketing Presentations
2- Develop communication tools/coordinate with service dept.
3- Competition monitoring
4- Assist in planning & organizing public event
5- Support sales & prequalification teams in getting products approvals
6- Catalogues and Prequalification files Technical Preparation

- Technical projects sales engineer for product (ALF & ELETRA),
Selling Electrical equipments like:
1- MV Switch gears.
2- LV Panels, SWBs, MDBs, Package Substations, MCCs, ATS & MTS, Control Panels, Synchronizing Panels..
3- LV Power Cables, Building Wires.
4- Transformers.
5- Wiring Devices, switches and sockets.
- Main Customers: `1- ARAMCO. 2- SBG( Saudi Binladin Group).

• Managed 21 staff (3 supervisors, 18 technicians).