Marketing Director
Eli Lilly
Total years of experience :20 years, 11 Months
Leading Lilly Egypt Marketing organization of 12 marketers across different Therapy Areas including: Diabetes, Oncology, Neuroscience and Men’s Health. Additionally additional responsibilities to commercial effectiveness, business development and Pricing, Access and Reimbursement.
Leading the Commercial Effectiveness across the affiliate.
Coordinated operational capability activities and recommendation to Sr. management on sales & marketing effectiveness.
Managing Sales Force Operations to support Sales Management to improve sales force effectiveness/ sales productivity.
Leading New Product Planning Process for newly launched products.
Market Research to support Marketing team for marketing plans and support Sr. Management for Strategic planning / projects.
Overall enhancement of the affiliate’s sales and marketing capabilities through assessment & recommendations to local senior management.
Preparing & delivering affiliate’s incentive policy.
-Initiating all M&A deal, partnerships deals.
-Leading all post-patent strategies across company's portfolio
Reporting to Business Unit Director
•Marketing Management
Brand team leadership
Formulating long rage business plans
ATL & BTL activities formulation & Implementation
Designing operational & tactical plans
Enhancing Marketing mix outlines
Annual Promotional Budget allocation
Initializing Marketing Projects for sound actions
Market research activities for better market understand
•Portfolio Management
Life cycle management & brand extensions
P&L management for launch based decisions
Managing brand supply according to market demand
Key Opinion Leaders Management
•Trade Marketing Planning & Activities
Initiating Trade Marketing Plan for OTC/Commercial portfolio
Improving promotional expenditure between different Categories
Managing Field force effectiveness
Defining POSM allocation along different outlets
Enhancing commercial portfolio turnover
Reporting to Marketing Manager
•Formulating ATL campaign "lose weight gain health campaign in Egypt"
•Formulation & implementation of all communicational tools for supporting Media-campaigns
•Managing the life cycle of Xenical®
•Implementing OTC campaigns to enhance Xenical® brand image
•Advertising Agencies communication formulating TV commercials & Radio campaign
•Setting, Evaluating & Controlling of "Sales & Marketing Strategies of the main Strategic Products"
•Operating in the OTC Market through the DTC.
•Quarterly "Sales & Budgets Forecasting"
Successfully launching "Ebixa" In N7D Market.
Leading the N6A Market by "Cipralex"
Territorial planning to implement sales strategies.
Involved in different phases of "Marketing Strategies".
Delegated with a "Competitive Analysis" Assignment In antidepressant market.
Participating as a Major Member of Lundbeck Task Force.
Sales representative.
Implementing Sales & Marketing Strategies
GPA 3.2