MOHAMED SAMIR, Senior Media Buyer

MOHAMED SAMIR

Senior Media Buyer

Reportage Proprties

Location
Egypt - Cairo
Education
Bachelor's degree, Administration And Information Systems
Experience
4 years, 4 Months

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Work Experience

Total years of experience :4 years, 4 Months

Senior Media Buyer at Reportage Proprties
  • Egypt - Cairo
  • My current job since February 2023

- Develop and execute strategic media buying plans aligned with client objectives and target audiences.
- Conduct thorough market research and audience analysis to identify optimal media channels and placements.
- Negotiate favorable rates, added value opportunities, and strategic partnerships with media vendors.
- Optimize campaign performance through continuous monitoring, data analysis, and insights-driven refinements.
- Collaborate with cross-functional teams to develop compelling ad content aligned with campaign objectives.
- Provide detailed reporting and analysis, showcasing key performance metrics and actionable recommendations.
- Mentor and guide junior media buyers, fostering a culture of excellence and professional growth.
- Stay abreast of industry trends, emerging technologies, and media buying innovations.
- Foster strong relationships with clients, ensuring their goals and expectations are exceeded.
- Maximize budget efficiency by effectively managing and allocating resources across campaigns.
- Drive exceptional results by leveraging data-driven insights and strategic planning approaches.
- Continuously seek opportunities to optimize campaign performance and exceed ROI targets.
- Foster productive relationships with media vendors, ensuring advantageous placements and value-added benefits.
- Collaborate with creative teams to align ad content with campaign objectives and audience preferences.

Senior Media Buyer at Market Monkeys
  • Egypt - Cairo
  • August 2022 to November 2023

- Develop and execute media plans that support the company's overall marketing and business objectives, while also staying within budget constraints.
- Utilize data-driven insights and industry best practices to inform media buying decisions across a variety of channels, including digital, social, print, and out-of-home.
- Work closely with internal stakeholders to understand their needs and goals, and ensure that media campaigns are aligned with broader company strategies.
- Collaborate with external partners, such as media vendors and agencies, to negotiate favorable rates and placements for advertising placements.
- Monitor campaign performance and adjust strategies as needed to ensure KPIs are being met or exceeded.
- Stay up-to-date with industry trends and emerging technologies, and use that knowledge to identify new opportunities for reaching target audiences and driving business growth.
- Foster a culture of collaboration and continuous improvement within the media buying team, encouraging open communication and idea-sharing.
- Provide mentorship and guidance to junior team members to help them grow and develop in their roles.
- Serve as a strategic partner to company leadership, offering insights and recommendations on media and advertising strategy.

Senior Media Buyer at Re/max The Address
  • Egypt - Cairo
  • April 2023 to September 2023

- Develop and execute media plans that support the company's overall marketing and business objectives, while also staying within budget constraints.
- Utilize data-driven insights and industry best practices to inform media buying decisions across a variety of channels, including digital, social, print, and out-of-home.
- Work closely with internal stakeholders to understand their needs and goals, and ensure that media campaigns are aligned with broader company strategies.
- Collaborate with external partners, such as media vendors and agencies, to negotiate favorable rates and placements for advertising placements.
- Monitor campaign performance and adjust strategies as needed to ensure KPIs are being met or exceeded.
- Stay up-to-date with industry trends and emerging technologies, and use that knowledge to identify new opportunities for reaching target audiences and driving business growth.
- Foster a culture of collaboration and continuous improvement within the media buying team, encouraging open communication and idea-sharing.
- Provide mentorship and guidance to junior team members to help them grow and develop in their roles.
- Serve as a strategic partner to company leadership, offering insights and recommendations on media and advertising strategy.

Media Buyer at Eight Development
  • Egypt - Cairo
  • August 2022 to February 2023
Media Buyer at Al-Mothlth Real Estate
  • Egypt - Cairo
  • August 2022 to October 2022
Media Buyer at Consultants Square
  • Egypt - Cairo
  • January 2022 to July 2022
International Technical Adviser at Vodafone UK
  • Egypt - Cairo
  • September 2019 to July 2021

I help our customers stay connected when they travel abroad by providing expert advice on roaming and international services. With a strong understanding of different country regulations and a customer-centric approach, I assist customers in selecting the best plans and services to meet their needs and budget. I am also responsible for handling any issues or inquiries that may arise during international travel, and providing exceptional customer service to ensure a positive experience. I am proficient in multiple languages and have a passion for helping people stay connected while they are on the go.

Education

Bachelor's degree, Administration And Information Systems
  • at Cairo Higher Institute For Engineering, Computer Science And Management
  • June 2018

Specialties & Skills

Content Creation
Digital Marketing
Campaign Management
Performance Based Marketing
Media Buying
Google Ads
TikTok Ads
Facebook Ads
Snapchat Ads
Media Buying
Performance Marketing
Lead Generation
Digital Marketing
WordPress
Marketing
Marketing Strategy
Social Media Marketing

Languages

English
Expert
Arabic
Native Speaker

Training and Certifications

Introduction to Generative AI (Certificate)
Date Attended:
October 2023
Digital Advertising (Certificate)
Date Attended:
November 2022
The Compleate Digital Marketing Course (Certificate)
Date Attended:
May 2022

Hobbies

  • Gym
  • Swimming
  • AI
  • Programming
  • Business
  • Marketing