محمد Shaarawy

Crystal House LLC, is a leading crystal trading co. in Dubai since 2005 with 2 branches in KSA and Lebanon. CH is the Authorized Distribution Partner “ODP” of Swarovski the premium brand for the world’s finest crystals since 1895.
• Appointed to attract new brands, manufacturers and designers to Swarovski elements.
• Planning, execution of new concept Crystal LabTM in joint venture with SwarovskiTM & RobinsonTM .
• Developed new business applying a 360° approach, by fully utilize the available local and global resources, created profitable offers tailored to customer needs.
• Generate Leads and handling Key Accounts of Potential Customers/ Clients such Corporate, Institutions, advertising agencies.
• Making proposal & offering end- to- end solutions to meet corporate requirements.
• Penetrating these corporate and establishing excellent relationship with the key personnel.
• Identifies product improvements or new products by remaining current on industry trends, market activities, and competitors.
• Prepare reports by collecting, analyzing, and summarizing information.

ASFOUR CRYSTAL is a world leading crystal manufacturer since 1961 with man power 30.000 skilled labors, selling crystal & crystal products to more than 120 countries, and running 3 regional office in Dubai, Hong Kong and Guangzhou.
• Formulate 2 business plans covering Fashion, crystal figurines and Interior sectors in local/international territories.
• Launched Asfour gifts & jewelry shop concept.
• Preparing & execution of Asfour fashion jewelry uplifting project in cooperation with top 3 jewelry manufacturers in China.
• Launched Asfour Decoration Solutions “ADS “concept that achieved $3 M sales in 2015 compairing with $1 M 2014.
• Commercial follow with innovation team, negotiate, challenge new concepts that achieve SBU goals.
• Establishment of prices on the markets and by customer according to the price structure & marketing researches.
• Study and monitor the current regional markets and identify the untapped market trends.
• Building up and maintaining sustainable network, such that the export targets are achieved.
• Analyzing and reporting on the sales results, so as to enable adjustment for realization of the sales targets at the very least.

• Planning & execution of marketing plan in china, supporting 100+ B2B customers in the lighting & fashion industries.
• Develops highly sales driven ATL and BTL marketing programs with sales team and distributors.
• Localized ASFOUR CRYSTAL’s brands in CHINA market including selecting the Chinese brand names, Chinese logo design, and registration.
• Conducted number of international researches to understand the needs of the different customers and support in developing relevant product, brand and communication activities.
• Managing local and international advertisement & brand localization agencies such as TBWA, Nanjing Marketing Group, OMD & GREY.
• Developed ASFOUR - CFC - Retail concept, manage the implementation over 35 shops in 4 cities in China.
• Responsible for the market development strategy in the region, understanding of the business environment, development of a sound methodology to identify potential partners, development of A-to-Z solutions to approach them.
• Closely work with the Head of Sales to align our objectives and optimize our marketing program
• Achieved the highest sales in 2012.

• In charge of the development and implementation of all marketing programs within Fareast& GCC.
• Continuously identify, assess and leverage new business opportunities in the region in close collaboration with the sales team
• Management of the marketing communication team (2 in Egypt headquarter, One in HK regional office, One in Dubai regional office)
• Featured Project: Developed a large scale retail initiative between Swarovski Elements, Pacific Place (a high end shopping mall in Jakarta, Indonesia) and more than 40 participating premium partners
• Responsible for marketing plan execution regionally through our regional offices in Dubai and Hong Kong.
• Regional communication plan for ASFOUR CRYSTAL in Far East equals to
• Uplift ASFOUR CRYSTAL 's international sub brands
• Executing regional researches in relevant international markets
• Executing regional customer relation management programs in relevant international markets

• Established the foundation for ASFOUR CRYSTAL’s biggest business unit marketing department.
• Planned and executed regional communication plan for ASFOUR CRYSTAL International 2009-2010 in Fareast resulted in awarding ASFOUR CRYSTAL the Best Booth at PICO International worldwide 2010.
• Effectively participated in the developing, launching of ASFOUR CRYSTAL sub-brands “ , , , , “ in the global market, including brand name, visual identity, POS Materials, Promotional items based on international research.
• Plan and execute our participation in one of the biggest fashion fairs the world; Asia Fashion & Accessories Fair.

• Monitoring all the export activities (Receiving orders, following up with customers, shipment, and collection) supervising 5 sales executives.
• Executing and supervising the customer relation management policies including pricing policies
• Acts as the company’s representative with China agents and Dubai office.
• Prepared frequent reports to cover all the sales activities to be presented to the commercial director.
• Coordinate the communication among head office, Dubai & HK offices and internal departments.

• Planned, executed, and monitored the procurement of the strategic raw materials such as crystal mixture components, Precious metals, Shellac and Furnaces components.
• Negotiated and signed annual contracts with key international suppliers
• Managed and monitored the target KPIs for the supplier for frequent assessment
• Ensure the proper procedure application in purchasing goods and services through intact equal technical requirements.

• Managed the sales for clients all over the Latin America and Europe.
• Coordinated among the production department, warehouse and the free zone management (Following the clients' purchase orders).
• Collected the necessary data needed for the business planning purpose.
• Attended sales enquiries and arranged for quotation and products information to ensure customer satisfaction.
• Prepared monthly export sales reports according to the assigned customers' portfolio.

Leather Axis; a business development agency, in Leather industry to give support to Egyptian small & middle enterprises “ SMEs”
• Opened new markets for Egyptian leather products in Portugal, Brazil, and India worth $ 3, 000, 000 in the first year.
• Imported on behalf of the Egyptian SMEs raw materials from China & Turkey worth $ 1, 800, 000 per year
• Participated and attended in international exhibitions (Meet in Africa; Adis Ababa 2004, Cairo Int. leather fair 2005 and 2006, APLF in Hong Kong)Coordinate with supplier to ensure that goods are delivered promptly and in good conditions.
• Fully responsible of inventory management.
• Looked for new export opportunity for exporting Egyptian leather to worldwide customers