محمد شاهين

+ Own the end-to-end B2C and omnichannel marketing shategy across Amazon (Seller & Vendor). Shopify. eBay. Walmart, and
key retail pariners, diving sustainable growth and brand revitalization.
+ Lead a cross-functional team of 9+ direct reports across markefing, e-commerce, and customer experience, embedding a
data.dhiven, performance-led culture focused on accountability and scale.
+ Architected the 2026-2028 omnichannel growth sirategy. aligning revenue ambition, media investment, product roadmap,
and brand posiioning fo unlock long-term, scalable growth.
+ Transiormed Amazon from a fragmented, underperforming channel info a shategic growth engine through Vendor-fo-Selier
migration, isting remediation, attribution clarity, and ROAS led media governance.
+ Rebuilt Shopify and Google Ads performance through fullfunnel opfimization, SEO and content rebuild (90+ assets), CRO, and
advanced analytics—restoring predictable revenue growth and pipeline visbily.
+ Led Smartiners brand revitalization, including brand posifioning, packaging evolution, content and UGC systems, infuencer
strategy. and the People Among Us storyteling platform to deepen frust and emotional connection,
+ Own and govern $5M# in annual paid media and marcom investment across Amazon, Google, and omrichannel inifiatives.
ensuing discipined pacing, RO, and performance accountabilty.
+ Pariner closely with Sales, Operations, and the Indian JV to align product, pricing, and go-to-market execufion, accelerating
selhrough and srengthening distributor and retail relationships.

Expertise in conducting deep market analysis, shafegic planning, and digital innovation fo deliver targeted, effective.
solutions. shategic Marketing:
+ Worked with diversified companies in financial sectors, plants, papers, efoil, and non-profit organizations fo develop and
execute effective marketing strategies, and sales plans fo improve sales growin
+ Conducted market research fo guide strategic development.
+ Crafted strategic plans for market entry, positioning. and growth.
+ Developed brand architectures and opfimize product portfoiios for market impact.
+ Implemented advanced SEO and SEM fo boost online visibly.
+ Engaged audiences with data-driven Content and social media strategies.
+ Leveraged email marketing and automation for personalized communication.
+ Utiized digital analytics for confinuous performance optimization.
+ Our commitment fo excellence and innovation ives bespoke solutions that exceeded client expectations in a competitive
landscape.

+ Led the markefing team in developing a comprehensive growth pian.
+ Collaborated with the German team fo create a unique lifestyle brand that stands out and resonates emotionally with our
target customers
+ Lead Led R&D fo deeply understand customer needs and develop innovative solutions that exceed expectations.
+ Crafted comprehensive strategies for all markefing facets, including digital media, ecommerce, adverfisng, and creative
communications.
+ Managed monthly, quarterly, and annual marketing budgets
+ Ensured a strong and consistent omnichanne strategy across all marketing channels and efforts.
+ Identified opportunites fo penefrate new market segments and increase market.
+ Collaborated with sales leaders fo develop a business plan that enhances market share.

Dixon Ticonderoga Company, a leading U.S. provider in education, and office supplies.
+ Drove B28/82C growth through advanced marketing automation, SEO, social media, and digital markefing strategies.
+ Managed extemal creative agencies and oversaw infemational vendor events and projects
+ Executed complex marketing programs across multiple channels with comprehensive budget management.
+ Enhanced brand awareness, significantly increasing market shore by 30% year-over-year through shategic planning ond
collaborative sales efforts.
+ Led product development, launching new products that secured major retail placements with Amazon, Walmart, Target, and
Dollar Tree.
+ Crafted and implemented a comprehensive brand identity strategy, enhancing consumer emotional resonance.
+ ficiently managed multiple projects, maintaining team cohesion and meeting group goa.
+ Redesigned brand presence on digital platforms fo boost consumer engagement through creative and educational content.
+ Utiized expertise in BM SPSS for market research, opfimizing data-diiven shafegies for brand and market development.
+ Trained the sales team, aligning strategies fo enhance overal sales performance. with revenues over
$108 EUR.
+ Drove sales forecasting and planning, achieving a $37M EUR annual refur farget.
+ Collaborated with the marcom department fo develop promotional fools and evaluate ROI
+ Managed the annual morcom budget, covering both Above The Line (ATL) and Below The Line (BTL) strategies
+ Coordinated rade activities, including new product lunches and materials for rade shows and customer meetings.
+ Exceeded annual refum targets by over 25% eaming recognition as a role model and Philips Brand Ambassador in 2013 and
2014
«Initiated Phiipsfst Corporate Social Responsibility project in the Middle East and Turkey for children with special needs.
+ Introduced new discount pricing and promotional strategies fo sustain distributor engagement and market share.
+ Identiied a market opportunity with a regional electricity company. leading fo the distibution of energy-efficient Phiips lamps
to households, commercial, and goverment enti.
+ Conducted market analysis fo identity acquisiion forgets, leading fo a strategic acquisition that increased Philips market
share by 40%.

+ Diected a sales feam with 20+ channel pariners and five key accounts, achieving a $10M USD soles forget.
+ Managed high-profile accounts fo maintain productive, long-lasting relationships with key decision-makers.
+ Partnered with the marketing team fo create and implement events and promotions that enhanced customer loyalty and
engagement.
+ Successtull secured a significant contract with Aramco, enhancing company presence and revenue in the region.