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تم إلغاء حظر المستخدم بنجاح
محمد شاهين, VP OF MARKETING & DTC

محمد شاهين

VP OF MARKETING & DTC·KRAMER AMERICA / SMARTLINER USA

الولايات المتحدة

ماجستير, MBA

الخبرة العملية

مجموع سنوات الخبرة: 18 سنوات, 0 أشهر

VP OF MARKETING & DTC

أغسطس 2025 - حتى الآن

KRAMER AMERICA / SMARTLINER USA

فلوريدا، الولايات المتحدة

أغسطس 2025 - حتى الآن

+ Own the end-to-end B2C and omnichannel marketing shategy across Amazon (Seller & Vendor). Shopify. eBay. Walmart, and
key retail pariners, diving sustainable growth and brand revitalization.
+ Lead a cross-functional team of 9+ direct reports across markefing, e-commerce, and customer experience, embedding a
data.dhiven, performance-led culture focused on accountability and scale.
+ Architected the 2026-2028 omnichannel growth sirategy. aligning revenue ambition, media investment, product roadmap,
and brand posiioning fo unlock long-term, scalable growth.
+ Transiormed Amazon from a fragmented, underperforming channel info a shategic growth engine through Vendor-fo-Selier
migration, isting remediation, attribution clarity, and ROAS led media governance.
+ Rebuilt Shopify and Google Ads performance through fullfunnel opfimization, SEO and content rebuild (90+ assets), CRO, and
advanced analytics—restoring predictable revenue growth and pipeline visbily.
+ Led Smartiners brand revitalization, including brand posifioning, packaging evolution, content and UGC systems, infuencer
strategy. and the People Among Us storyteling platform to deepen frust and emotional connection,
+ Own and govern $5M# in annual paid media and marcom investment across Amazon, Google, and omrichannel inifiatives.
ensuing discipined pacing, RO, and performance accountabilty.
+ Pariner closely with Sales, Operations, and the Indian JV to align product, pricing, and go-to-market execufion, accelerating
selhrough and srengthening distributor and retail relationships.

مجال الشركة:
صناعة السيارات

MARKETING, BRAND, & SALES CONSULTANT - OWNER

يناير 2015 - يناير 2025

YoungFL International

فلوريدا، الولايات المتحدة هجين

يناير 2015 - يناير 2025

Expertise in conducting deep market analysis, shafegic planning, and digital innovation fo deliver targeted, effective.
solutions. shategic Marketing:
+ Worked with diversified companies in financial sectors, plants, papers, efoil, and non-profit organizations fo develop and
execute effective marketing strategies, and sales plans fo improve sales growin
+ Conducted market research fo guide strategic development.
+ Crafted strategic plans for market entry, positioning. and growth.
+ Developed brand architectures and opfimize product portfoiios for market impact.
+ Implemented advanced SEO and SEM fo boost online visibly.
+ Engaged audiences with data-driven Content and social media strategies.
+ Leveraged email marketing and automation for personalized communication.
+ Utiized digital analytics for confinuous performance optimization.
+ Our commitment fo excellence and innovation ives bespoke solutions that exceeded client expectations in a competitive
landscape.

مجال الشركة:
خدمات الاستشارات التجارية

HEAD OF SALES AND MARKETING AMERICAS

يناير 2022 - يناير 2023

Healy World GMBG

فلوريدا، الولايات المتحدة

يناير 2022 - يناير 2023

+ Led the markefing team in developing a comprehensive growth pian.
+ Collaborated with the German team fo create a unique lifestyle brand that stands out and resonates emotionally with our
target customers
+ Lead Led R&D fo deeply understand customer needs and develop innovative solutions that exceed expectations.
+ Crafted comprehensive strategies for all markefing facets, including digital media, ecommerce, adverfisng, and creative
communications.
+ Managed monthly, quarterly, and annual marketing budgets
+ Ensured a strong and consistent omnichanne strategy across all marketing channels and efforts.
+ Identified opportunites fo penefrate new market segments and increase market.
+ Collaborated with sales leaders fo develop a business plan that enhances market share.

مجال الشركة:
الأجهزة الطبية والصحية

Senior Brand Manager North America

يناير 2017 - يناير 2022

Dixon Ticonderoga

فلوريدا، الولايات المتحدة

يناير 2017 - يناير 2022

Dixon Ticonderoga Company, a leading U.S. provider in education, and office supplies.
+ Drove B28/82C growth through advanced marketing automation, SEO, social media, and digital markefing strategies.
+ Managed extemal creative agencies and oversaw infemational vendor events and projects
+ Executed complex marketing programs across multiple channels with comprehensive budget management.
+ Enhanced brand awareness, significantly increasing market shore by 30% year-over-year through shategic planning ond
collaborative sales efforts.
+ Led product development, launching new products that secured major retail placements with Amazon, Walmart, Target, and
Dollar Tree.
+ Crafted and implemented a comprehensive brand identity strategy, enhancing consumer emotional resonance.
+ ficiently managed multiple projects, maintaining team cohesion and meeting group goa.
+ Redesigned brand presence on digital platforms fo boost consumer engagement through creative and educational content.
+ Utiized expertise in BM SPSS for market research, opfimizing data-diiven shafegies for brand and market development.
+ Trained the sales team, aligning strategies fo enhance overal sales performance. with revenues over
$108 EUR.
+ Drove sales forecasting and planning, achieving a $37M EUR annual refur farget.
+ Collaborated with the marcom department fo develop promotional fools and evaluate ROI
+ Managed the annual morcom budget, covering both Above The Line (ATL) and Below The Line (BTL) strategies
+ Coordinated rade activities, including new product lunches and materials for rade shows and customer meetings.
+ Exceeded annual refum targets by over 25% eaming recognition as a role model and Philips Brand Ambassador in 2013 and
2014
«Initiated Phiipsfst Corporate Social Responsibility project in the Middle East and Turkey for children with special needs.
+ Introduced new discount pricing and promotional strategies fo sustain distributor engagement and market share.
+ Identiied a market opportunity with a regional electricity company. leading fo the distibution of energy-efficient Phiips lamps
to households, commercial, and goverment enti.
+ Conducted market analysis fo identity acquisiion forgets, leading fo a strategic acquisition that increased Philips market
share by 40%.

مجال الشركة:
التصنيع

MARKETING MANAGER

يناير 2010 - ديسمبر 2014

Philips

الرياض، المملكة العربية السعودية

يناير 2010 - ديسمبر 2014

مجال الشركة:
السلع الاستهلاكية سريعة التداول

REGIONAL SALES MANAGER

يناير 2008 - يناير 2010

Hewlett-Packard

الخبر، المملكة العربية السعودية

يناير 2008 - يناير 2010

+ Diected a sales feam with 20+ channel pariners and five key accounts, achieving a $10M USD soles forget.
+ Managed high-profile accounts fo maintain productive, long-lasting relationships with key decision-makers.
+ Partnered with the marketing team fo create and implement events and promotions that enhanced customer loyalty and
engagement.
+ Successtull secured a significant contract with Aramco, enhancing company presence and revenue in the region.

مجال الشركة:
خدمات تكنولوجيا المعلومات

التعليم

University of Leicester

يونيو 2016

يونيو 2016

ماجستير، MBA

المملكة المتحدة

Ain Shams University

يونيو 2000

يونيو 2000

بكالوريوس، Business- Accounting

مصر

Skills

Analytics
Expert
Analytics
Expert
Sales Growth
Expert
Sales Growth
Expert
Marketing
Expert
Marketing
Expert
Branding
Expert
Branding
Expert
People Management
Expert
People Management
Expert
People Manager
Expert
People Manager
Expert
Marketing
Expert
Marketing
Expert
Branding
Expert
Branding
Expert
Google ads
Expert
Google ads
Expert
Analysis
Expert
Analysis
Expert
Sales Growth
Expert
Sales Growth
Expert
Analytics
Expert
Analytics
Expert
People Management
Expert
People Management
Expert
BRAND POSITIONING
Intermediate
BRAND POSITIONING
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS OBJECTIVES
Intermediate
BUSINESS OBJECTIVES
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL TRANSFORMATION
Intermediate
DIGITAL TRANSFORMATION
Intermediate
MARKET SHARE
Intermediate
MARKET SHARE
Intermediate
SALES
Intermediate
SALES
Intermediate
SPSS STATISTICAL SOFTWARE
Intermediate
SPSS STATISTICAL SOFTWARE
Intermediate

حسابات مواقع التواصل الاجتماعي

الموقع الشخصي
الموقع الشخصي

اللغات

الانجليزية

متمرّس

العربية

اللغة الأم

التدريب و الشهادات

الشهادات
IBM SPSS

الهوايات والاهتمامات

Sport cars
Boxing