Sales and Distribution Director, Acting as Country Manager
Sky telecom Group
Total years of experience :29 years, 3 Months
Responsibility:
1.Setting annual business plan that accomplish sales strategy
2.Ensure Transforming business plan to sales plan in each unit
3.Applying policies and processes to all units
4.providing recommendations for business objectives
5.Manage sales forecasting and budgets, setting, and achieving targets
6.Develop and manage the sales managers on the sales performance and productivity
7.Maintain successful partnerships and relationships with key customers
8.Work together with product, marketing & operations team to ensure business development plan is executed in an effective manner
9.Conduct regular market analysis
Achievements :
1.Planning Route to Market (RTM) through Hybrid model direct & indirect sales.
2.Hiring and Training sales team per (RTM) needs.
3.Create Distributors Model.
4.Commercial Deal with most well know distributors after finishing selecting process.
Projects :
1.Business case & Budget Model for next 5 years (E-Payment, Mobile Business, and Collector Network).
2.Survey for market to support E-Payment and Collector Network Business (35k shop visits).
3.Mobile shop survey Report for 8.5k shop.
4.Collector Network survey to support Business to Business collection (B2B).
5.Preparing to launch E-Payment project
Responsibility:
1. Setting annual business plan that accomplish sales strategy.
2. Cascading the business plan to unit managers and follow up.
3. Ensure applying policies and processes to all units.
4. Providing continuous analysis and recommendations for improving the business objectives on long term
and short term.
Achievements :
• Launching Fundo cake in Bisco Misr across various channels in 2010 and insuring continuous growth
in 2011 and 2012.
• Distribution coverage restructure across Cairo, Alexandria, and delta.
• Establishing distributors networks in Cairo, Alex, Beheira, Mattroh, Red Sea, Port Saied, North and South Sinai, resulted over 100% sales growth.
• Developing price list and discounts for various channels, including rising the price for discounters.
• Initiated an innovative trend in the Modern Trade through prepared “Business Development Agreement” over 100% sales growths.
• 68% sales growth in total sales in areas assigned from 2011 to 2013 vs. 2010.
• Initiated Project to Support Retail sector in areas assigned sales growth 325%.
• Sitting, implementing the trade allowance system in the traditional channel resulting over
100% sales growth.
Projects :
• Planning RTM for Bisco Misr range.
• Create, improved and Development” The Annual Trade Allowance System” to increase the sales value for wholesalers.
• Lead the Sales and Coverage plan to the Launch Camping for Cake products that products for the first time in BiscoMisr at Alex, Delta governments, Greater Cairo, and Canal Zone.
• Established the first Distributors Network at all in BiscoMisr 2010.
• Participated as a Member of “Development Products Community “in BiscoMisr.
1. Defin annual business plan for all sales function based on the defind corporate strategies.
2. Treanslat the annual sales plan into quarterly and monthly, weekly operational plans and develop, on a regional scale, sales target and volume gools for each product/ brand, in meeting with the sales manager.
3. Implements sales programs for achieving overall sales objectives.
4. Actively tracks sales movement of competitors products and marketing activites through sales executive channel .
5. Manages customer complaints and ensures issue resolution.
6. Discusses & provided sales forecast to the sales manager.
• District Sales Manager for Upper Egypt from January 2006 till December 2007.
• Unit Sales Manager from January 2003 till December 2005
• Sales Supervisor from January 2002 till December 2002.
Achievements :
• Participated in preparing and developing Key Performance Indicators (KPIs) for sales team.
• Initiated the trend in modern trade to participate in their events which led to 106% in 2005.
• Re-structure Giza Unit led to target achievement in 2005/2006.
• Initiated Retail Projects in Upper Egypt District, which doubled the Sales in this sector 2006 that allowed saving the cost of sales trucks from 12% to 7%.
Projects :
• Setting Key Performance Indicators (KPIs) for all Sales Force levels.
• Geo - Research Project Greater Cairo 2005-2006 - PROTRAC.
• Setting, implementing, and following up Restructure & Consolidation project for sales force and distributors in Giza (Jan 2004), Upper Egypt (May - Oct 2007).
1. Selling the agreed company brands to the agreed customers in the assigned territory
2. Executing the sales strategy & policies to the agreed customers in the assigned territory
3. Keeping records for the agreed customers and the assigned territory.
1. Selling the agreed company brands to the agreed customers in the assigned territory
2. Executing the sales strategy & policies to the agreed customers in the assigned territory
3. Keeping records for the agreed customers and the assigned territory.
1. Responsible for full distribution for brands and SKUs in all accounts in the assigned territory
2. Scanning, routing, mapping and setting journey plan to cover the weighted outlets in the
assigned territory
3. Responsible that all customers pay their invoices according to Dania terms and Conditions
4. Responsible that our brands are at the right Price, in the right Place and the right time.
5. Ensure high visibility for all brands and SKU’s in all accounts in the assigned territory.
6. Monitor all competition activities.
7. Responsible that all outlets applying the agreed promotional activities done by Dania
8. Responsible for boosting sales volumes to reach max potential for the customers in the assigned territory
》Bachelor Degree from Tanta University, Faculty of Commerce, Major Accounting, cumulative grade “Good”, starting from fall 1987 to spring 1991.
