Commercial Director
The Nibras Group
Total years of experience :30 years, 5 Months
• Planning the company business strategy and setting goals for growth and improving the revenue and Company’s competition position.
• Building long-term relationships with new and existing customers.
• Leading team to meet and exceed monthly, quarterly and annual team targets by generating sales pipeline, accelerating active opportunities and driving to close deals.
• Managing sales, CS and trading support teams’ performance and ensure they meet the KPIs.
• Representing the company in marketing and professional events to promote company brand and build business network.
• Developing business relationship with key influencers and securing sales for the company.
• Promoting brand awareness and overall company image in target territories.
• Supervising the implementation of sales initiatives and campaigns that achieve high profit for the company .
• Collaborating with planning and marketing to sell profitable portfolio and improve net revenue, gross profit and marginal contribution.
• Managing assigned existing customer(s) with focus on new business generation and customer base development.
• Establishing and refining strategies that are in line with main business goals.
• Developing new and existing customers' accounts and expanding business shares.
Doka is an international producer and supplier of prefabricated Formwork. The Group workforce is 5, 970, 160 branches-70 countries and revenue of 911 million euro 2013.
Responsibilities & Achievements :
• Presenting of quotes, sales proposal and contracts to the customers according to company standards and polices, obtaining the appropriate approval.
• Leading and supervising the implementation of sales initiatives and campaigns that achieve high profit for the company .
• Developing new and existing customers' accounts and expanding business shares.
• Achieving sales/profit targets and leading the team to achieve target by closing deals and selling Doka’s products.
• Exceeded Sales Management goals by 20% on a quarterly basis.
• Managing organization's largest region and performed full sales cycle duties, increasing annual sales by 20%.
• Established 110 new accounts in a single year through successful client development and revenue generating company.
• Establishing more than 110 new accounts, earning a combined profit of over $3M.
• Planning and executing business component department improvements, updating the company's approach to marketing, cost analysis, presentations and territory establishment.
• Responsible for implementing all business-building and relationship-building expectations with uniquely assigned accounts and customers.
Duravit is an international producer and supplier of Sanitary ware and bathrooms accessories based in Germany. It has 5700 as workforce with 120 branches in 72 countries and revenue of 380 million euros (2013)
Responsibilities & Achievements :
• Establishing Saudi Arabia branch from scratch, responsible for operations and P&L results.
• Developing project business through direct specifications with owners, consultants, architects, … and working closely with distributors and dealers.
• Managing distributors’ staff and guiding them to maximize sales achievements.
• Increasing market share, brand awareness and bringing in new customers.
• Attracting new distributors to expand the retail and projects business.
• Maintaining relationships with key clients (Developers - Architects - Contractors - Consultants - Dealers) to select (specify) the brand in their projects.
• Managing and securing mega projects orders for King Abdullah Financial District (with 3 million euro), Princess Noura University, Jabal Omar Towers, KAPSARC, King Saud University, Damam University……
• Developing department's first incentive performance plan which motivated staff and resulted in a 30% increase in sales.
•Establishing and maintaining relationships with key projects accounts (Contractors - Developers - Consultants Engineers - Architects)
•Developing and implementing strategic plans of sales and marketing.
•Opening new markets in new territories.
•Directing sales and marketing activities.
•Increasing sales by 30% over two years period.
•Monitoring multiple database to keep track of all company inventory.
Lecico is one of the largest Sanitary ware producer in the world, its workforce is about 6300 and revenue about 167 million euro (2013)
•Directing contact and relationship with projects key accounts.
•Specifying Lecico's products in projects.
• Managing, surveying and following up on projects in different regions.
•Organizing projects orders with distributors.
•Supporting distribution channels with new distributors.
•Achieving deals with distributors and retailers.
•Designing promotion campaigns for products.
•Achieving sales targets for the area
•Expanding market share and products awareness.
•Supervising launching campaigns for the new products.
•Planning and following up advertising campaigns and marketing tools.
•Developing marketing research and development
Bachelor of Commerce - Alexandria University - Egypt.