Executive Manager- Consumer Planning & Budgeting
Mobily
مجموع سنوات الخبرة :23 years, 7 أشهر
Jan 2013 till date
•Manage preparation and analysis of forecasts, provisions and budgets and result reports (including analysis of variances versus budget forecasts) with an emphasis on monitoring the monthly actual results and highlighting inefficiencies to maximize the commercial profitability and optimize CU commercial operations
•Developing Consumer Unit budgets and guide CU decision-makers on the optimal product mix in order to maximize profitability.
•Manage the distribution of target across the different products & sales channels (direct & indirect).
•Direct the Consumer Unit financial performance evaluation and forecasting process.
•Guide financial appraisals process, business cases & ROI analysis on each promotion (ATL, BTL) to assess profitability and evaluate impact of proposals on short and long-term targets on the organization.
•Analyze performance of promotions post launch. Report on actual Consumer Commercials Vs. Targets.
•Guide and manage setting up of a robust reporting structure so as to give insights on performance and report any areas of variance effectively.
•Oversee monitoring and reporting of the actual consumer commercials vs. targets and conduct a monthly closing meeting with department heads to explain results, trends and budget deviations and agree on corrective actions.
•Ensure review of all commercial costs as part of the planning process and identifying of cost efficiency opportunities in key areas such as SAC, Brand and Communications as well as Customer Management Cost and conduct a clear assessment of the potential impact of key commercial investments based on analysis of their respective impact on key trends such as Churn, ARPU or Active Subscribers
•Consultation and liaising with Finance and other divisions or departments to develop, create and maintain reporting requirements and to ensure that revenue recognition and forecasting systems provide accurate and timely data.
•Manage synchronization of financial plans and budgets with the product roadmap as well as other roadmaps with the view to avoid and rectify incongruences.
• Oversee managing of all aspects of plans and financial evaluations, incl. ensuring that plans are entered and tracked in the respective systems.
•Monitor monthly actual results for consumer segment P&L - Consumer Revenues, activations, churn, channel sales performance, OpEx & CapEx KPIs.
•Lead and manage measuring of Consumer Unit budget performance ( Marketing & Sales)
•Ensure that critical issues/opportunities and strategic issues that may arise during the forecasted period are identified and assessed with the view to develop appropriate mitigation plans.
•Perform any other duties and responsibilities as designated by the line manager.
Jan 2009 - Dec 2012
•Evaluated industry trends/ Companies performance, assessed potential impact and defined strategic recommendations in response to changes in the market.
•Developed detailed revenues & direct costs model, commercial budget & strategic plan for Mobily consumer segment and 10 year Strategic plan for company financing cases.
•Monitored/ forecasted strategic influence of new commercial programs on company business plan, budget and other commercial planning model.
•Coordinated with various departments for consolidation of information to update annual revenue forecast model and the business plan.
•Assisted teams in identification of patterns within data, construct insights and develop recommendations through regional/global bench-marking.
•Designed & Implemented national roaming wholesale discount model with Zain KSA used to generate annual turnover of 700+Million SAR.
• Development of wholesale business models (discount models) for Inbound Roaming with Indosat & other overseas operators resulting in generation of annual turnover of SAR +20 Million.
•Researched and analyzed key trends/ influences in the telecoms market.
•Set up FTTH revenue Model used in deployment of Fiber across the kingdom.
•Designed strategic plan revenues and direct cost Model for 7bn financing loan for Mobily.
Feb 2007 - Dec 2008
•Rendered qualitative presentations on organizational vision/ values to institutional partners and private shareholders.
•Producing regular market & company analysis reports & presentations.
•Analyzed monthly shareholding structure & verifying major changes in buyers & seller, Mobily stock trend & performance in comparison with the stock market.
•Designed company’s communication tools (earning releases, investor presentations, board of director’s report & annual reports), evaluated market reports produced by independent researchers on Mobily to verify long range assumptions used in determining the company’s financials & stock price.
•Conducted industry analysis and compared to peers/competitors.
•Highlighted equity story of the company to the investment community.
•Manage expectations and keep a close eye on the forecasts circulating in the marketplace.
•Participated in research through meetings with local and international financial institutions.
•Developed investor relation web site section on Mobily main portal.
•Implemented investor relations activities and digital media strategy for Mobily IR.
•Generated/ updated various status reports for the senior leadership team and other stakeholders.
•Increased research coverage through meetings with local and international financial institutions.
1-Decision Support
o Develop an accurate annual and quarterly budget/forecast for the Inbound Roaming Revenues/Expenses and ensure its alignment and integrity with strategic direction of Vodafone Egypt
o Monitor Inbound Roaming performance on a daily basis to provide early alerts of any findings that needs to be fixed
o Reporting Results / performance to department director and top management
o Prepare monthly accrual list for corporate affairs department cost centers based on issued PR, analyze monthly AP report and reconcile with “accrued for” expenses including preparing needed journal entries.
o Assist corporate affairs cost center owners getting all monthly Operational Cost Centers statements reviewed and comments resolved and cleared.
o Prepare budget/ forecast for related expenses items.
o preparing needed analysis for forecast reviews.
o maintaining an actual versus budget overview in which variances and potential causes are identified and analyzed.
o Ad-hoc reporting and analysis
o Support development of accurate business cases through early involvement by working closely and in conjunction with functional managers.
o Investment appraisal, strategic and operational decisions, business risk management.
2-Investor Relations
o Assisting the investor relations manager in handling all the issues related to Vodafone & the capital market .
o Preparing financial comparative analysis between Vodafone & the competitor .
o Preparing weekly share performance to keep the top executives informed of how the stock is performing in the market
o Assist in preparing the Road show Presentations
o Responsible for updating “investor relation section” on Vodafone website.
The job responsibilities include:
1.Controlling the expenses & revenue of GN4Cinema
2.preparation of Capital budgeting & determining the ability of the new investment to cover its cost at a specific period of time using the different investment techniques " NPV, Payback, IRR“
3.participat in preparing the group assumptions”5 years assumptions process”
4.analyzing the variance between the budget & the actual “revenue & expense”. with highlighting on the major deviations
Finance Officer At OUDA”Operational Unit For Development Assistance” a Joint venture between The Ministry Of Foreign Affairs (MOFA) & The United Nations Development Program (UNDP).
The job responsibilities include:
1.Validates the financial documents for each payment, verifying accuracy of records, and documents relating to payments, receipts and other financial transactions.
2.Verifies that operational expenditures are in accordance with the approved program and projects budgets and that all committing documents are complete and in accordance with UNDP’s rules and regulations;
3.Verifies the availability of funds and budget lines under all projects and insure prior approval to any transaction that reflects an overdrawn cash balance or negative budget line.
4.Prepares the monthly budgetary reports, financial status reports and quarterly reports no later than the 10th of the next month and ensures delivery maximum by the 15th of the next month.
5.Analyzing The Projects’ Performance Activities Based On Disbursements Against Budget
6.Reconciling cash book with bank statements at the end of each month.
7.Assists in producing forecasts of expenditure, perform mathematical and statistical calculations, and graphic presentations.
8.Prepares Projects’ Procurements & Ensures the Accuracy of Project’s Inventory List
Cost Accountant "Trainee" (Finance Department)- Coca - Cola Bottling Company of Egypt (TCCBCE).
The job responsibilities include:
a) Analysis
1) This includes analysis of cost performance, and determination of cost misallocation. Also, participating in the budgeting process.
b) Preparing the reports which demonstrate the cost/case, break even point, and the profitability of the operation
MBA- finance & investment
Accounting major