brand and Marketing Manager toys and sports
Atiq Liusie General Trading
Total des années d'expérience :19 years, 7 Mois
Analyse how our brand is positioned in the market
Take brand ownership and provide the vision, mission, goals and strategies to match up to.
Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
E-commerce and SEO strategy plan with ad words experience.
Establish performance specifications, cost and price parameters, market applications and sales estimates
Measure and report performance of all marketing campaigns, and assess against goals.
Coach the team and get the best from everyone
Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues
Oversee marketing and advertising activities to ensure consistency with product line strategy
Monitor product distribution and consumer reactions
Brainstorm new and innovative growth strategies
Align the company around the brand’s direction, choices and tactics
Key responsibilities : Market Analysis: -Observe a retail audit on quarterly basis. -Market share. -Supply chine. To achieve the brand objective. -Monitor level of distribution per market V.s Total market. -Gather market facts: processing the data in order to keep our channels growing. -Observe the competitors who are the main players in same channels we exist in and what kind of activities they are doing. -Developing the planogram and creating the new one if any. Operational Marketing-Merchandising- exaction : -Propose marketing plans/animations adapted to the region. -Check good implementation of merchandising guidelines and proposes possible improvement. -Monitor shelf space and visibility of brands in selected main retail doors. Applying the right planogram ahead with must stock list. -Prepare presentations and meet retailers whenever necessary, particularly for listing process new arrivals. -Monitoring the right exaction for product mix in all channels. -Liaise smoothly between retailers, principals, and local distributors for implementation of specific animations, promotions, and Star brand program. Sales Reporting : -Responsible of monthly sales reporting to principals and figures synthesis by country and by brand. -Gather and provide principals with monthly stock statements from local distributors. Media : -ATL TVC-outdoors add- Radio /BTL on-ground activities ( 360 degree activity ) -Developing the ATL calendar with the marketing manager. -Ensure that the operation manger has the last updated ATL calendar. -Ensure that all our social media is ruining in parallel what is taking place offline so to ensure the ultimate engagement with our online community so to be reflected on our sales to the channels and increase the traffic flow and the maximum awareness to our products and activities. -Develop the BTL material as per requirements of each campaign and the proper installation of the same in all channels.
- Establishes productive, professional relation with Key personal in assigned customers accounts
- Coordinate the involvement of company personal, including support, service and management resources, in order to meet account performance objectives and customers’ expectations.
- Meet assigned targets for profitable sales volume and strategic objectives in assigned account
- Proactively leads a joint company -strategic account planning process that develops. Mutual performance objectives, financial targets, and critical milestones for a one and three year period.
- Leads solution development efforts that best address customer needs, while coordinating the involvement of all necessary company personnel.
- Monitor local competitors, Organize and distribute staff schedules, Ensure promotions are accurate and merchandised to the company’s standards, Handle customer questions, complaints, and issues Ensure pricing is correct Work on store displays, Help retail sales staff achieve sales targets.
Achievements:
- Suggested KA marketing plan based on Customers Feedback and experience included :
- SWOT analysis and highlight the Key leverage points &Business implications
- Suggested Strategies and Action plan in order to achieve the sales targets.
Creating and implementing an accounting system for (lemseh from Madar) using the great plains software (E R B system Microsoft Corporation)
Creating sales plan comparing between potential sales and actual sales
Sales analysis’s and evaluation
Follow up with Key Accounts
Sales Reporting
Follow up with the sales representative for collecting remaining balances from customers
Organizing the production process
Costing the production
Provide management with weekly reports on production, sales, and accounting
Coordinating with HR department for any needs of new employees
Coordinating with the Marketing Manager for any advertising needs
suggest the proper solutions for customers' complaints and inquiries depending on company's Policies and procedures using the CRM (customer registration management)
-register unsolved customers' complaints on customer relation management system to Be followed up by retention unit and escalate the non-solved complaints to the management
-Adds/cancelling the service on the billing system
-report all detected problems from the customers' feed back or system errors To the management
develop and manage the collection process of customer information
Check and control the inbox of -CC e-mail account daily
- Register the daily financial movement in the diary.
- Enter the sales record into the computer
- Providing accounting and office duties.
