محمد ناصف

- Built Pure Health’s marketing department and its team
- Developed the organization’s 360 marketing and communication strategy
- Spearheaded Pure Health’s rebranding and the creation of its brand & communication guidelines
- Introduced and managed creative and PR agencies
- Created digital and traditional PR footprints
- Created internal and external events and exhibition calendars
- Managed and trained digital marketing team and strengthened digital footprint
- Managed shareholders and external stakeholder communication
- Part of Pure Health’s innovation committee
- Supported the medical devices sales team along with principles through online/offline marketing and advertising campaigns (Siemens Healthineers, Ilumina, Immucor, Sarstedt, etc.)
- Rebranded the Ministry of Health & Prevention laboratories in Dubai and the Northern Emirates
- Participated in the organization’s IPO
- Created the brand Riayati (UAE national unified medical records) (Ministry of Health & Prevention project)
- Developed & managed Riayati’s 360 marketing and PR strategy
- Managed Riayati’s Launch at 2018 Arab Health (by H.H. Sheikh Mohamed Bin Rashid Al Maktoum)
- Created the brand “V4V - Vaccine for Victory” UAE’s chapter of Sputnik’s vaccination trials and launched volunteer recruitment (in cooperation with the Russian Direct Investment Fund, Abu Dhabi Media Office, MOHAP and SEHA)
- Managed Rafed & Union 71 acquisition PR Campaigns (ADQ companies)
- Supervising the Marketing and Communications teams at Sheikh Khalifa Medical City Ajman, Sheikh Khalifa Speciality Hospital RAK and Sheikh Khalifa General Hospital UAQ (Ministry of Presidential Affairs hospitals)
- Launched and managed a global passenger PCR screening e-commerce website (www.preflighttest.com)

Achieved the Asian Excellence in Marketing & Branding, Sustainable Marketing Award from CMO Asia in August 2015

(Marketing, Communication, Sales & New Projects)
Health checkups Department In-charge
• Proactively seek out partnership opportunities and establish communication and rapport with those businesses that can benefit from Medcare service
• Adopt a hands-on approach in monitoring and participating in the implementation and execution of marketing programs / campaigns.
• Coordinate with all required agencies / suppliers on the Marketing & Communications activities on a regular basis.
• Participate fully in expansion programs in as far as identification of appropriate strategic locations and advising management or expansion opportunities.
• Prepare budgets for media releases in coordination with the media releasing agencies and third party agencies.
• Develop and visit Corporate Clients to build the expect footfall to the Organization.
• Ensure that the Organization regularly conducts relevant market research and surveys on current and new products/services.
• Monitor and analyze trends along with financial, technological socio-economic and demographic factors and prepare market activity reports
• Develop and recommend pricing strategies for the organization.
• Manage the Marketing/ communications activities and advertising mix.
• Media Planning and Media Buying
• Campaign planning and design
• Prepare and coordinate the E - Marketing activities as per the plans assigned and in line with the other mediums of communications.
• Supervise the assigned divisions in the Marketing & Business Development department and advise the HOD on the plans and actions to be taken.

• Supervise the Branding & Marketing process of MedCare Medical Centre, Mirdiff and Jumeirah, the new satellite clinics
• Acquire Referrals through Community Based Doctors and Clinics for various Hospital Services.
• Handle key customer accounts and liaise with high potential worth commercial customers “Corporate Clients”.
• Assist in Developing and implementing marketing concepts in line with the Company’s strategies.
• Generate new business and explore potential markets by developing business relationships
• Play a key role in branding campaigns.
• Assist Business Development Manager with the implementation of new Marketing services division which focuses on Customers Retention Programs and Strengthening Client Servicing & Customer Relationship Schemes.
• Organize and coordinate events and promotions on different scales.
• Organize, conduct and coordinate in-house and Public DOHMS accredited Continued Medical Education Programs.
• Handle Public Relations and Advertising Agencies (Flickershow, Ekadaa, Polaris and Adcom).
• Arrange for press releases, TV and Radio interviews as well as video and photo shoots.
• Handle Advertisement approvals through MOH and various government entities.
• Assist in brochure design, approval and printing.
• Website renovation, design and maintenance (online Marketing).
• Handle the department inventory.

Supervise the Branding & Marketing process of MedCare Medical Centre a new satellite clinic
Acquire Referrals through Community Based Doctors and Clinics for various Hospital Services.
Handle key customer accounts and liaise with high potential worth commercial customers “Corporate
Clients”.
Assist in Developing and implementing marketing concepts in line with the Company’s strategies.
Generate new business and explore potential markets by developing business relationships
Play a key role in branding campaigns.
Assist Business Development Manager with the implementation of new Marketing services division
which focuses on Customers Retention Programs and Strengthening Client Servicing & Customer
Relationship Schemes.
Organize and coordinate events and promotions on different scales.
Organize, conduct and coordinate in-house and Public DOHMS accredited Continued Medical Education
Programs.
Handle Public Relations and Advertising Agencies (Flickershow, Ekadaa, Polaris and Adcom).
Arrange for press releases, TV and Radio interviews as well as video and photo shoots.
Handle Advertisement approvals through MOH and various government entities.
Assist in brochure design, approval and printing.
Website renovation, design and maintenance (online Marketing).
Handle the department inventory.

Working with Ad Agency in preparing news paper ads
Working with the management in in preparing marketing schemes and strategies
Telemarketing
Selling the procedures to clients through consultations
Preparing the operation room and drugs before the procedure
Preparing the patients before the procedure
Assisting the surgeon during the procedure
Educating the patient on post operative drugs and daily activities
Setting up the inventory

Worked as a Community pharmacist

Working with Ad Agency in preparing news paper ads
Working with the management in in preparing marketing schemes and strategies
Telemarketing
Selling the procedures to clients through consultations
Preparing the operation room and drugs before the procedure
Preparing the patients before the procedure
Assisting the surgeon during the procedure
Educating the patient on post operative drugs and daily activities
Setting up the inventory