Marketing Director
Amer Group
Total years of experience :17 years, 3 Months
• Lead company’s strategic direction incorporated with the group’s wide vision and mission
• Supervise all marketing, advertising and promotional activities
• Manage all social media channels and ensure an updated status and positive image across all
• Analysis of customer research, current market conditions and competitor information
• Develop and implement marketing plans and projects for new and existing products
• Manage the productivity of the marketing plans and projects
• Monitor, review and report on all marketing activity and results
• Determine and manage the marketing budget
• Deliver marketing activity within agreed budget
• Develop pricing strategy
• liaison with all media and advertising suppliers in market
• Direct, develop, and maintain strategic meetings with marketing team and strategic partners -Agencies, sister companies etc…
• Prepare weekly and monthly analysis report to senior management
• Identifying solutions and make recommendations to improve efficiency based on performance monitoring and intelligence gathering of competitors
• Managing the Brand’s day to day operational activities including monitoring performance on a weekly, monthly and quarterly basis
• Developing and implementing the integrated regional marketing plans to achieve short and long term brand’s objectives and understand drivers of the brand growth and brand health
• Identifying key issues and challenges
• Building productive work relationship with customers by assessing the consumer market insight and implement the findings through local store marketing activities.
• Accountable for the analysis of the brand's health and performance by consistently evaluating performance of local support activities and in-store implementation against measurable objectives i.e. place, pricing and promotions in-store measuring the effectiveness and ROI of key activities
• Budget management: Ensure delivering all marketing activity within the agreed budget.
• Managing all aspects of print production and distribution achieving frequent, timely and positive media coverage across all available media in the country
• Managing the entire product life cycle, from strategic planning to tactical activities aligned with company-wide plan to push product, working with all departments for its execution
• Proactively establish and maintain effective working team relationships with all support departments
• Develop product forecasting to ensure the product consistency, sales and profits, analyzing business developments and monitoring market trends. Set new product prices and develop pricing strategies, balancing firm objectives and customer satisfaction.
• Handling Pizza hut and TGI Friday's, assessment of marketing opportunities and target markets
• Prepare weekly and monthly analysis to report to the senior management and regional office
• Identifying solutions and make recommendations to improve efficiency based on performance monitoring
• Intelligence gathering on customers and competitors
• Generating leads for possible sales
• Provide strategic and marketing leadership
-Works with clients to uncover business needs and objectives, craft appropriate strategies and identifies /implements products to help achieve client goals
-Build and grow long term client relationships
-Understand clients’ business and generate new ideas to enhance client performance
-Build trust, credibility and client referrals
-Maintain and improve account profitability
-Develop multi-tiered agency client relationships and ties
• Providing & selling of creative, strategic and marketing solutions
-Thinking strategically to effectively synthesize a wide range of information to create opportunities and solve problems in new ways
-Effectively organize and manage resources & stuff
-Providing Strategic input, tactical planning and direction on assigned accounts
• Providing agency service to the client; strategic, creative and media, etc.
• Client relations; communication problem solving and organization
• Taking part in brain storming sessions
• Presenting ideas to sell the agency’s point of view from Strategy / concept development
• Achieve client targets within the context of the underlying opportunity
• Work with business development team to develop new client sales proposals
• Balance client demands with participation in broader agency initiatives
• Attending weekly, monthly and quarterly business planning initiatives/development and work in progress meeting
• Handling the marketing campaigns of the company’s events (Russell peters, Axis of evil, Walkathon etc...) Approving the suitable designs, choosing the best spots and locations, obtaining the best prices from the suppliers and participated in organizing these events.
• Handling the Marketing and PR campaign for the opening of (krispy kreme, TGI Fridays)
• Handling the marketing and PR campaign launching (new Mercedes GLK).
• Involved with the management in taking decisions of choosing the new projects, in terms of profit and exposure.
• Generating new leads to acquire new clients