محمد رفيق ياقوت, Director Of Sales & Marketing

محمد رفيق ياقوت

Director Of Sales & Marketing

Alma Express

البلد
المملكة العربية السعودية - الدمام
التعليم
بكالوريوس, Good
الخبرات
29 years, 3 أشهر

مشاركة سيرتي الذاتية

حظر المستخدم


الخبرة العملية

مجموع سنوات الخبرة :29 years, 3 أشهر

Director Of Sales & Marketing في Alma Express
  • المملكة العربية السعودية - الشرقية
  • أشغل هذه الوظيفة منذ ديسمبر 2015

1. Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.
2. Develops and manages sales/marketing operating budgets.
3. Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
4. Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
5. Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
6. Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.
7. Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
8. Monitors competitor products, sales and marketing activities.
9. Establishes and maintains relationships with industry influencers and key strategic partners.
10. Guides preparation of marketing activity reports and presents to executive management.
11. Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
12. Directs sales forecasting activities and sets performance goals accordingly.
13. Directs staffing, training, and performance evaluations to develop and control sales and marketing programs.
14. Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.
15. Represents company at trade association meetings to promote product.
16. Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.
17. Coordinates liaison between sales department and other sales related units.
18. Analyzes and controls expenditures of division to conform to budgetary requirements.
19. Assists other departments within organization to prepare manuals and technical publications.
20. Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.
21. Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness.
22. Directs product research and development.

National Sales Manager في Hat International Transportation Co.
  • المملكة العربية السعودية - الدمام
  • يناير 2014 إلى نوفمبر 2015

• Managing overall activities of Sales & Marketing Dept. through the team consists of four Area Sales managers for HUBs “ DHA, RUH, JED & AHB “, SUBs Sales Manager, 10 Sales Executives & 3 Key Accounts Managers plus Customer Services Dept.
• Preparation Annual Budget after co-ordination with Operations, Finance & HR Dept. and Top management approval.
• Set a products targets plan in terms of "Volume, Market share and Profit" as well as design growth plans.
• Preparation and implementation of business plans which include “Customers’ Agreements, Sales Process & Work Flow. Market Analysis, Market Survey, Competitors' Analysis, business figure, Resource Planning and Development by adding New product Services like “Ware-Housing & Distributions / Refrigerated Trucks “ and CRM.
• Manage and follow up the preparation of Monthly OPS / Sales meeting and compare the results with our plan to review our action plan with necessary corrective actions if needed.
• Follow up through Area Sales Manager & Customer Services Manager the preparation of various sales reports (Daily, Weekly & Monthly sales reports, Sales Forecast, Budget, Reports & Marketing Plan, ).

• Weekly Top Management meeting to review the results and follow up or modify our action plan.
• Responsible for revenue generation, collections and opening new accounts as well as business lead.

Regional Sales Manager في Naqel Co.
  • المملكة العربية السعودية - الشرقية
  • يونيو 2009 إلى ديسمبر 2013

• Leading & managing overall activities of the sales team consists of five sales executives plus two key account managers.
• Set and achieve products targets in terms of "Volume, Market share and Profit" as well as to design growth plans.
• Preparation and implementation of business plans which include "Market Analysis, Market Survey, Competitors' Analysis, business figure, Resource Planning and Development.
• Manage and follow up the preparation of various sales reports (Daily, Weekly & Monthly sales reports, Sales Forecast, Budget, Reports, and Marketing Plan).
• Day to day meeting with Operation Manager to set our priority schedule for Pick up & Delivery.
• Responsible for revenue generation, collections and opening new accounts as well as business lead.

Regional Sales Manager في ALWatania For Industries " ALwatania For Paper Products "
  • المملكة العربية السعودية - الشرقية
  • يوليو 2008 إلى يونيو 2009

•Leading & Managing of sales team consist of five sales executives .
•Set and achieve products targets in terms of "Volume, Market share and Profit" as well as to design growth plans.
• Preparation and implementation of business plans which include " Market Analysis, Market Survey, Competitors' Analysis, business figure, Resource Planning and Development.
•Manage the preparation of various sales reports ( Sales Forecast, Budget, Reports, Marketing Plan ).
•Responsible for revenue generation and new business leads.

Customer Services & Sales Support Manager في AL-Watania For Paper Products ( Riyadh Carton Factory )
  • المملكة العربية السعودية - الرياض
  • أبريل 2004 إلى يونيو 2008

•Implementation company strategy and its
presentation.
•Supervision of execution of the Co-ordination between
the internal & external Customers.
•Prepare periodical study analysis to measure
Customers Satisfactions & loyalty comparing with our
bench-mark.
•Supervision and execution of all the processes of the
Pre-Printing section “ Samples / Art-Work / Cliché
plates / Die-Cut “
•Develop and propose the company's products & solutions to key customers as per their requirement to achieve sales target.

Area Sales Manager في Fafa Labeling Adhesives Industries
  • المملكة العربية السعودية - الشرقية
  • يناير 2002 إلى فبراير 2004

•Develop new businesses through initiating new contacts .
•Meeting service commitments, contact management, day-to-day for the sales inquiries .
•Maintain effective and good customer interaction / relationships.
•Develop marketing strategy & marketing material .

Customer Services Manager في AL Alamien Containers
  • مصر - الإسكندرية
  • فبراير 2001 إلى يناير 2002

• Ensure that competitive solutions are provided to the customer, either as solution proposals in an advise service, as offers in the sales phase or as delivered solutions as a result of a project .
• To introduce competitive and optimized product solutions through a consultative approach, focusing on customer needs .

Head Of Production - Planning Departement في AL Alamien Containers
  • مصر - الإسكندرية
  • مارس 1998 إلى فبراير 2001

•Preparing (MRP) Material planning through the sales forecast .
•Planning & Arranging for a daily, weekly & monthly production-plan .
•Ensure the maximum capacity for all the production units .
•Driving a daily coordination meeting with sales & production to manage and organize for the changes needed to achieve our target .
•Continuously following up for all the orders trough the production process
•Preparing effective planning report for action development .

Production - Planner في EL-Nasr For Paper & Corrugated Carton Industries
  • مصر - الإسكندرية
  • يناير 1997 إلى فبراير 1998

•Strategic management and manpower planning.
•Driving change management and lean techniques to improve productivity of Production team
•Planning and organizing facility changes to accommodate growth.
•Facilitate Continuous Improvement within all production aspects
•Ensure projects meet deadlines and quality measures
•Develop and motivate production team, with a focused optimization of the Production process.
•Drive performance improvement and create a Continuous Improvement culture throughout production unit.

Officer - Engineer في Intermediate Air-Craft Workshops
  • مصر
  • أكتوبر 1995 إلى ديسمبر 1996

( Operation - Planner & Follow up ) Operation & Maintenance Dept

Officer Engineer في Main Air-Craft Workshops
  • مصر - القاهرة
  • يناير 1995 إلى أكتوبر 1995

( Chemical Treatment Unit & Q.A / Q.C ) Air-Planes Batteries Factory

الخلفية التعليمية

بكالوريوس, Good
  • في Faculty Of Engineering
  • مايو 1992

Bsc. of Chemical Engineering . Alex. University – Egypt , 1993

Specialties & Skills

Production
Preparation
Contact Management
microsoft office

اللغات

الانجليزية
متوسط

العضويات

Egyptian Engineering Society
  • Member
  • March 2007

التدريب و الشهادات

Effective Sales Technique (الشهادة)
تاريخ الدورة:
January 2010
صالحة لغاية:
January 2010
New Dimension of Thinking (الشهادة)
تاريخ الدورة:
December 2007
صالحة لغاية:
December 2007
Project Management Professional P M P (الشهادة)
تاريخ الدورة:
March 2007
صالحة لغاية:
March 2007
Problems Solution (الشهادة)
تاريخ الدورة:
May 2006
صالحة لغاية:
May 2006
Development of Printing & Packaging industries (الشهادة)
تاريخ الدورة:
November 1998
صالحة لغاية:
November 1998
Customer Service & Salesmen Skills Development (الشهادة)
تاريخ الدورة:
November 2005
صالحة لغاية:
November 2005
Internal Auditor ( ISO 9000 – 2000 Series Standards ) (الشهادة)
تاريخ الدورة:
November 2006
صالحة لغاية:
November 2006
Converters of Folding of Box Board & Corrugated Board (الشهادة)
تاريخ الدورة:
February 2007
صالحة لغاية:
February 2007
Total Quality Management (الشهادة)
تاريخ الدورة:
September 2003
صالحة لغاية:
September 2003
Leader Ship Management (الشهادة)
تاريخ الدورة:
May 2012
صالحة لغاية:
May 2012
Strategic Inventory Control & Accuracy (الشهادة)
تاريخ الدورة:
July 2007
صالحة لغاية:
July 2007
Trade Mark Management (الشهادة)
تاريخ الدورة:
February 2003
صالحة لغاية:
February 2003
Warehouse full management & Inventory control (الشهادة)
تاريخ الدورة:
March 2008
صالحة لغاية:
March 2008

الهوايات

  • Swimming , Tennis , Fishing , Traveling
  • Analysis Study
    many bounces & thankful letters for my observations and recommenditions that leaded to increase the profitability and organization image