Mohammad Abrar حسين

Senior Merchandiser -Planning, Buying & Merchandising في Al Yasra Fashion

• الكويت - حولي
• أشغل هذه الوظيفة منذ يناير 2009

 Managing the Buying & Merchandising of 23M $ business of Footwear brands for Kuwait, KSA & Iraq.
 Leading the strategic planning process for the assigned brand based on key consumer insights to enhance current portfolio and improve communication with consumers.
 Developing phasing seasonal & Annual Sales Plans & Purchase Plans alongside finance to determine OTB and ensure profitability of the business.
 Projection of Closing Stocks, along with liquidation strategy for ageing & provisioned stocks.
 Leading the Buying trips, to achieve & develop Category strategies for the region based on Product selection, Assortment planning, Planogram & Class price ladders.
 Constant negotiations with the host brand by providing detailed product feedback, size analysis, market analysis, opportunities and threats.
 Tracking and expediting purchase orders throughout the supply chain; from the placement of the order, to receipt of product, to quality exceptions, to payment of the supplier
 Planning of realistic & achievable Delivery drops during the Buying, based on Event calendar & Seasonal launch periods.
 Drawing seasonal launch plans; coordinating with WHs, Stores, VM & marketing teams.
 Providing directions to the team through allocations, consolidations, etc. to improve seasonal performance at full price.
 Managing Pricing Strategy for the region.
 Working closely with marketing department for implementing various marketing activities & campaigns. And also planning tactical promotions during non-peak business periods.
 Measuring and reporting performance of all marketing activities and assess against goals (ROI & KPIs).
 Implementing seasonal markdowns, assessing the margin implications and performance with an aim to maximize the liquidation of stocks within the seasonal period.
 Monitoring and analyzing business performance vis-à-vis business goals (awareness, share, consumer diagnostics, profitability, etc.) and the competition.
 Researching consumer markets, monitoring market trends and identifying potential areas in which to invest based upon consumer needs and spending habits.
 Coaching & training Merchandising team & other Brand teams on Seasonal Hindsight’s, Analytical reports, Category management & supporting them for Buying.

ACHIEVEMENTS
 Successfully controlling OTB @ costs in-line with division objectives & business plans.
 Successful liquidation plan of ageing stocks, by reducing the closing stocks by 5% vs. the previous year
 Leading & representing the development of company’s software such as ERP project (Levtect’s Microsoft Dynamics), Business objects (SAP reporting software) & Cognos reporting software on behalf of Comfort & Fashion Footwear division.

Assistant Store Manager في LANDMARK GROUP OF INDUSTRIES

• الكويت - حولي
• سبتمبر 2007 إلى ديسمبر 2008

 Handling store operations in presence & also in the absence of the Store manager.
 Direct and monitor warehousing and retail facility activities in world-class enterprises.
 Maintain responsibility for developing, administering and monitoring Sales budgets.
 Build and foster proactive workplace environment conducive to highest levels of employee participation For more than 35-team member’s consisting of Helpers, Sales associates, Senior Sales associates & Department managers.
 Planning to maximize sales and exceed store budgets, through supervision of effective and continuous space, stock and seasonal management, and highest possible levels of customer service.
 Conduct & deliver highest standards of in store training including weekly communication, daily de-briefs, product knowledge and on the job coaching.
 Work on store layout and stock positioning. To manage with the stock availability.
 Plan & ensure for the store to achieve defined stock loss targets. Plan accordingly with the team members for stock loss prevention activities & constantly seek to improve staff awareness of stock loss issues.
 Affect significant expense reduction through manpower and raw material cost control processes.
 Motivate, train and mentor individuals, providing necessary tools to meet or exceed company expectations.
 Streamline work processes to decrease wage and salary expenses through well-managed scheduling.
 Maintain information about the current market trends, Competitors & their pricings, new launches, seasons & promotions update.
 Managing the overall process like Inventory Management, Supervision of stock take, Stock In - out, Administration work, Updating of different type of reports like daily sales report, Monthly reports & Comparison of MTD & YTD.
 Analyzing the growth comparison Current year Vs Previous year.

ACHIEVEMENTS

 Introduced measures and proceedings related to store operating system management with a new direction and implementation in form of reports, formats and procedures

Area Supervisor في Giordano Fashions

• الكويت - الكويت
• سبتمبر 2003 إلى يوليو 2007

Worked with GIORDANO FASHIONS WLL (Kuwait) as an Area supervisor, with managing two stores. Working Experience: September 2003 till July 2007. • Handling all daily operations including promotional activities, interaction with team members on strategically planning & inventory management. • Handling a team of 12, from two locations with their respective store managers. • Merchandise handling & Replenishments through analyzing stock in hand. • Making accurate daily, weekly, monthly projection for sales trends & transaction trends & achieve sales target for sections, shops & the area. • Hold effective management meeting to exchange ideas on operational procedure, changes & also conduct staff meeting. • To plan & execute for visual merchandising, creative maintenance progress for the store. • Managing the overall process like Inventory Management, Supervision of stock take, Stock out-In and global check, Administration work, Updating of different type of reports like daily sales report, Analysis of different Retail operational cycles. • To gather customer & employee feedback & judge patterns, trends to initiate specific action for the continuous improvement of total customer experience & satisfaction in the store.

Assistant Cheif cashier & CRM Executive في Lifestyle - Landmark group

• الهند - تشيناي
• يناير 2002 إلى يوليو 2003