Commercial Director / Business Consultant
e-Xeed
مجموع سنوات الخبرة :23 years, 6 أشهر
Foster and maintain positive working relationship with customers, government, organization, and employees to promote and uphold company image. Cultivate robust relationship with market and launch additional several new business approaches. Collaborate with executive leadership to define vision and initiate strategic plans by effectively engaging at both technical and management levels to attain targeted results. Develop numerous tactics and procedures for branding, online marketing, and social media management to boost profit stream.
Selected Contributions:
• Developed strong brand identity by prioritizing opportunities, designing optimal business models, and securing new high profile customers to nurture long-term partnerships.
• Optimized cost and boosted profitability by modifying company services portfolio whilst ensuring the compliance of organization standards to deliver quality service.
• Kept abreast of current marketing standards and presented effective recommendations for the betterment of organization.
• Acquired in depth understanding of technological and financial opportunities for the conceptualization, establishment, and implementation of operational strategies.
Spearheaded all phases of technical and training programs for new mobile and convergent products/offers. Presented attractive services and offers starting from sales cycle and ending on all levels of customer satisfaction to escalate usage and subscribers of mobile and enterprise customers. Coordinated with finance costing team for creating right pricing strategy per product and administered communication activities for media selection and mobile products. Increased revenue and profitability by applying several new procedures and ensuring best possible client services.
Selected Contributions:
• Initiated and launched 3G & 4G enterprise products; offered several packages and employed effective strategies for mobile enterprise.
• Adhered and optimize TTM procedures and processes to design and apply marketing programs for new and existing mobile and convergent products, offers and services.
• Ensured that services provided always meet or exceed client expectations by adhering to high quality standards and best customer experience.
Established goals, strategies, roadmap, and objectives for effectiveness and efficiency of organization and supervised daily operations including technical and administrative tasks. Developed both long-term and short-term budget plans and completely analyzed execution of financial plans. Employed new business team and engaged with them in order to find their potential fulfilling company’s objectives.
Selected Contributions:
• Directed and evaluated each activity concerning corporate planning, project accomplishment, personnel, financial, and commercial management.
• Launched company, presented new innovative ideas, and devised long-lasting strategies for the growth of business, as well as liaised with primary content owners, operators, and technical support.
Responsibilities:
•Development of the company products roadmap, plans, and strategy to serve the company main objective. And guarantee ability to compete with the highest standards.
•Manage the entire products and services division as part of the marketing department.
•Manage the Lifecycle for wi-tribe offering. This includes Design, development, and the launch of a new to world wireless broadband products and services.
•Responsible for products definition, offering, pricing and ongoing lifecycle management of all products and services.
•Financial analyses and efficiency.
Milestones and achievements:
1.Select and launch the products and services for wi-tribe launch period, and set the post launch roadmap as a long term plan.
2.Design, price and position the launch products, offering portfolio and promotions which served positioning wi-tribe as a competitive wireless internet provider.
3.Defined, and improved the products & service development / launch process to an ISO compliant standard process that will assure the best time to market.
4.Setting and supervising the full customer experience and lifecycle, as well the processes that effect or touch the customer experience.
5.Other constructive contributions in different areas (finance, customer care, sales, communication, branding…etc).
6.Deputizing the Head of marketing when required.
Determine the demand for data products and services offered by the firm and it’s competitors and identify potential customers. Develop pricing strategies with the goal of maximizing the firm’s profits or share of the market while ensuring that the firm’s customers are satisfied through:
1.Develop, launch and manage product marketing initiatives and meet customer retention, revenue and usage targets.
2.Manage the product development process from concept definition through to the end of product life with an emphasis on creating profitable revenue and market share opportunities.
3.Develop initiative strategies and programs to engender loyalty across the customer segments and put in place effective and measurable win-back programs.
4.Manage the implementation of promotional programs and campaigns (on and off line) to agree budgets and targets focused on key customer segments.
5.Develop strategies to reduce in-life and development costs and schedules and manage CAPEX plans.
6.Coordinate and publicize marketing activities to promote products and services.
7.Report marketing activities on periodical bases.
8.Analyze business developments and consult trade jurbals to monitor market trends and determine market opportunities for products.
9.Monitor customer satisfaction, SLA’s & revenue performance against targets. Identify deviations, analyse, recommend, & implant actions required.
10.Ensure provisions of high quality and competitive solutions to meet revenue targets and retain profitable customers.
11.Manage the data team to achieve the section objectives toward the company major objectives, vision, and goals.
To develop all data services, which includes WEB, WAP, GPRS, MMS, Streaming services, and content, and animate the revenue stream with the company standard of quality in coordination with internal and external stakeholders, as the following:
1.Monitor Data services KPI’s and revenues to assure normal growth of services.
2.Monitor telecom trend and related industry benchmark of data services.
3.Develop new services applications to satisfy different customers segments.
4.Coordinate with different business units of the group, and shred units as Technical and IT for best optimization of current services, and deliverables of projects as in meeting deadlines.
5.Follow up with existing infrastructure capabilities in association with potentials to develop and maintain existing services and launch new.
6.Build business cases with strong justification to support the kick of services incubations.
7.Manage related projects from idea generation till the final deployment and commercialization.
8.Draft initial agreements to cover legal aspects of the new projects.
9.Follow up with technology updates and select best matches to our market to be the market leader.
10.Conducted ongoing market analysis, in terms of competitive tariff analysis and set service/product tariff structure as per the set pricing strategy, which is cohesive with the department marketing strategy.
11.Conducted training sessions, after creating training materials, in a user friendly fashion that is easy for comprehension by the intended trainees from concerned departments, which were usually Customer care and sales staff.
12.Manage the data team to achieve the section objectives toward the company major objectives, vision, and goals.
To develop data services, and animate the revenue stream with the company standard of quality in coordination with internal and external stakeholders, as the following:
1.Develop new services applications for the targeted customers to satisfy.
2.Monitor telecom trend and related industry benchmark of data services.
3.Coordinate with technical and IT departments for best optimization of current services.
4.Follow up with existing infrastructure capabilities in association with potential services to launch.
5.Build business cases with strong justification to support the kick of services incubations.
6.Manage related projects from idea generation till the final deployment and commercialization.
7.Conducted ongoing market analysis, in terms of competitive tariff analysis and set service/product tariff structure as per the set pricing strategy, which is cohesive with the department marketing strategy.
8.Conducted training sessions, after creating training materials, in a user friendly fashion that is easy for comprehension by the intended trainees from concerned departments, which were usually Customer care and sales staff.