eCommerce Manager
Philip Morris International
Total years of experience :7 years, 5 Months
• Manage eCommerce promotions and projects in different environments to ensure the best consumer-facing experience.
• Find opportunities where- we can improve the e-commerce system, either by A/B Testing or by direct implications.
• Ensure effective utilization of environments so that they are used in the most cost-efficient way.
• Creating promotional logic that ensures simplicity across the functions and achieving the goals.
• Ensure the design and architecture of the hosted infrastructure support the technical needs of the business.
• Working hand in hand with the logistic team, to manage stock and enhance our logistic system in our e-commerce system.
• Define delivery service strategy to enhance the consumer experience by expending delivery service options.
• Work with Brand Act. Teams to define the correct infrastructure for their needs.
- Developed and Managed 3 Global Brand Engagement Projects from briefing, aligning and evaluating agencies work and new brand activation experiences.
- Work and collaborate internally with global, regions and markets cross-functional teams on projects development to ensure alignment with different stakeholders to receive best outcome from projects.
- Track progress and development of our activities and support brand engagement team members on "business as usual" activities.
- Support on day-to-day operational tasks - purchase order opening and tracking docs.
- Create imagery and graphics for social media with tools like Photoshop and Canva
- Analyzed and created marketing campaigns with audience segmentation and targeted messaging
strategies, including A/B testing and optimization.
- Manage calendar of shared and original content on all social platforms
- Creation, development, and maintenance of customer journey.
- Drove brand awareness 65% by developing strategic online marketing campaigns
- Prepared and proposed business plans for market, which integrate local strategic guidelines, giving opportunity to develop new reporting strategy to enhance quality of analysis by improving sales plans and strategy.
- Leads and motivates to assure excellence in execution of the team. through joint field visits, team day to day training, and follow-up on the team to ensure best usage of sales guidelines.
- Implemented new business opportunities that improved lead generation plans by 30% more acquisition during Q1 and Q2 of 2019.
- Identified, proposed and activated new opportunities: B2B & B2C.
- Engaged with business decision makers and consumers for awareness and education.
- Deploy various initiatives and actions (seminars, product training, presentations, round table, one-to-one
interactions) in order to educate and influence consumers decision.
- Enhance Premium positioning of brand by delivering exceptional communication on product benefits.
- Create and maintain long term partnership with consumers.
- Monitored and reported on sales activities and follow up for management.
- Assisted with sales process and product value to our customers.
- Designed marketing materials, including 1 logo, business cards, 10 promotional pieces, in-store artwork,
and e-newsletters.