GTM & Revenue Management Sr. Supervisor
Saudi Snack Foods - Pepsico - Jordan
Total years of experience :13 years, 3 Months
• Lead the RM agenda across all channels (including but not limited to AOP and ad-hoc asks), leveraging pricing, pack-price, mix management and trade spend optimization to identify, quantify and align RM opportunities with the company leadership to drive NR growth and targets.
• Develop pack-price scenarios to mitigate market macros and taxes, balancing impact on the company profitability.
• Partner with Finance planning team / sales management and ensure loop closure and reconciliation of numbers to ensure that robust actionable RM initiatives are built into AOP SBP submissions.
• Develop a 3 / 5-year RM roadmap for the company, and partner with PepsiCo Insights team and RM to ensure appropriate field research to verify planned initiatives within Pricing, Pack Price and Trade Promotion - e.g. P3 conjoint, Promo optimization, etc.
• Identify and prioritize key actions to drive NWSP increases through mix optimization and channel differentiated pack-line up.
• Create a monthly RM dashboard to track the performance of RM initiatives and ensure facilitate it to the management.
• Lead the company RM capability agenda thru lift-and-shift of global best-practices and tools (including Assessor, Pack 6W, Mix Mgt Tracker, TM Benchmarks, Trade Promo tools) to ensure sustainable and self-sufficient RM business.
• Interact with PepsiCo Region/Sector RM team for learning and best practices. (ongoing).
• Develop productivity standards and manage data collection / reporting; provide updates as needed on key projects, as well as daily, weekly, monthly performance results.
• Owning the go to market models and recommending best solutions that will positively impact the cost to serve & productivity. i.e. Time to sell, Handheld, pre-Sell, AS&D.
• Develop & drive Sales Go to Market, tools and content.
Analyze current and past trends in key performance indicators including all areas of revenue, cost of sales, expenses and capital expenditures
Monitor performance indicators, highlighting trends and analyzing causes of unexpected variance
Supervision of Financial Analyst(s)
Oversee and manage the continued development of Budgeting, Financial Forecasting, Operating Plan and Modeling tools
Ad-Hoc Reporting and Analysis
Quarterly and Monthly Financial reports
Implement and work with a Business Intelligence Tool and Dashboard reports
Improve performance by evaluating processes to drive efficiencies and understand ROI in marketing programs, menu pricing, new store rollouts as well as new projects
Develop financial models and analyses to support strategic initiatives
Analyze complex financial information and reports to provide accurate and timely financial recommendations to management for decision making purposes
Supporting Senior Management Team and Departments heads with in-depth analysis
Prepare presentations to Board of Directors and Senior Management Team
Develop complex financial models and present analytics to support sales team
Assist in developing complex models that support the financial modeling related to potential M&A activity.
Prepare various industry and market analyses
Assist with the development and maintenance of complex pricing models
Assist Region finance Manager in review and development of targets and annual budgets
Prepare monthly consolidated and regional financial analyses
Prepare and review financial variances between Actual/Budget/Forecast financial results
Reconcile transactions by comparing and correcting data
Provide information to management by assembling and summarizing data; preparing reports; making presentations of findings, analyses, and recommendations
Prepare monthly deferred revenue schedules with assistance of COO
Drive planning, analysis, coordination and consolidation of corporate budget/forecast
Develop, interpret, and implement financial concepts for financial planning
Perform strategic and scenario analysis to determine present and future financial performance
Build analytical models that utilize both financial and non-financial data to forecast operating results.
Conduct comparable analysis as necessary in support of key business metrics and objectives.
Prepare monthly journal entry accruals, budget vs. actual variance analyses, and risk/opportunity tracking.
Access SAP general ledger system and financial reporting systems to pull actual financials for use in trending and forecasting analyses.
BA degree in Financial Accounting.
I Was selected to participate in the MEPI program (Middle East Partnership Initiative) which was organized by Georgetown University & Roger Williams University - U.S.A where I was awarded certificates for the following attended courses: Leadership, citizenship, civil rights and human rights, communication skills and planning for short and long term projects in the society, in addition to courses and classes in Technology and Media Tools. All courses were supported by Roger Williams University and the University of Boston Participated in the U.N. seminars and workshop (planning for short and long term projects by the Civilization Alliance in the U.N.) held in the U.N building / NY, Attended Creativity In Project Management, Small Grants & Fund Raising seminar at the Clinton foundation in NY. Attended several seminars about the Civil Rights and the Engagement and the Rights and Requirements on Citizenship in the U.S and how it interacts with the world, at Roger Williams University. By the end of the period, was awarded by a certificate of honor and congratulations from the governor of the state of Rhode Island for my participation and completion of the MEPI Course in the U.S.A.
High school degree /Scientific sector.