Senior Marketing Leader
Orange Jordan
مجموع سنوات الخبرة :23 years, 4 أشهر
o Customer contact strategy implementation
o Design and Implementation of loyalty offers and programs
o Design and implementation of customer retention offers and programs. Major focus on retention of customers in the dunning process and retention by phone, secondary focus on retention upon customer request
o Special retention projects set up for specific products or customer segments, reactive and proactive
o Proactive retention targeting risky customers
o Customer win-back campaigns
o Customer analyses at different touch points with utilizing any data or analysis that may be available through the organization processes over which action can be built
o Supervising various surveys and studies within loyalty and retention
(Above responsibilities cover fixed line, internet, mobile and wireless internet customers)
o Coordinate marketing communication and public relation activities with concerned agencies
o Key member of a team in charge of launching “Techno notebook” initiative with JUST University
o Contributed to the company corporate identity change project
o Plan and coordinate company event participations
o Managed the update of the internal customer and VIP database
o Market analysis and monitoring of competitors offers and products
o Management of OFFTEC website and marketing intranet
o Management of marketing collateral, gift items and giveaways
o Promote and sell Steelcase products to corporate clients
o Promote joint project partnerships with interior design and architecture consulting agencies
o Supported product development through recommendation and implementation of value added services
(Steelcase is a brand high end custom made office furniture)
o Marketing of 3D CamCarpets to local and regional sports bodies and enterprises within the GCC countries
o Plan product promotions prior to local and regional sports events
(CamCarpets is a patent 3D sports advertising media from LogoPaint, Denmak)
o Promote and sell advertising space in business directories issued by Dubai Customs Authority. Assisted in the directory distribution and promoted other company advertising services
o Promote and sell advertising space in “Elite Magazine”. Assisted in the magazine distribution and display in select Dubai malls
o Promote and sell life and health insurance programs with after-sale consultancy and assistance
o Handle various duties and responsibilities in front office operations
o Handle various duties and responsibilities in front office operations and night audit. Provide practical training to college students