Director Business Development
Ecosystem Technologies Co. (EcoTech)
Total des années d'expérience :25 years, 6 Mois
- Firstly conducted business situation assessment and market analysis study.
- Prepared, demonstrated, discussed and delivered business development
plan, marketing & growth strategies, and structure improvementroadmap.
- Evaluated the team capacity, quality, enhancement, and recruitment of ERP
functional consultants, technical project managers, marketing specialists,
sales & presales engineers considering productivity & budget optimization.
- Directed the Digital Transformation project by implementing Workflow,
Content & Document Management, and CRM applications for our group.
- Prepared an extensive Digital Marketing Strategy, Goals, Targets and KPIs.
- Directed the Marketing Department (Digital, Offline, Affiliated, and Tele-)
Marketing by managing internal recourses and outsourced freelancers.
- Developed a comprehensive rebranding strategy and design that included:
brand building, visual identity, brand guideline, application, & adaptations.
- Effectively managed the mission of brand modelling and product building of
the internally developed software packages and customized add-ons.
- Restructured and redesigned the corporate profile, corporate presentation,
all marketing and contractual documentation, forms, and press releases.
- Structured the foundation & boosted the digital marketing conversion ratio
of via social media, campaigns, Google Ads, SEO, and email marketing.
- Redeveloped our organization website from scratch via Odoo Web-builder,
UX/UI, Content, Keywords, Copyright, SEO, SEM, PPC, & Google Analytics.
- Prepared and sponsored the event of Odoo Roadshow Kuwait 2022, besides
my participation as Odoo GOLD Partner | Talk Show \[Speaker\].
- Participated in GITEX 2022 Exhibition to increase the regional visibility of
our brand and solutions, to keep up to date with trending technology
advancements, and to acquire strategic partnerships with major vendors.
- Successfully managed to acquire marketing fund contributed by several
vendors that increased our marketing budget of 2023 by 25%.
- Established constant revenue channels and agreements with Local system
integrators and business solution corporates.
- Demonstrated Quality QA/QC, Compliance, Audit, CAPA, Risk Assessment,
Assets, DMS, Workflow, Process, & Performance Management solutions.
- Managed partnership with SAP, Bimser, Foodics, Salesforce, Incube, Redev.
The main mission was to leverage the structure and adaptation of the
organization's new revenue module, boost the annual turnover, and obtain
business opportunities from various business sectors and industries.
- Successfully managed the salesforce to promote software business
solutions and field force automation packages that delivers (Maintenance Service Management, Delivery Management, Dispatching Management,
Merchandisers Management, Journey and Post Management) to business
sectors that included Air Conditioning, Elevators, Facility, Real-Estate, F&B,
FMCGs, Retail, Delivery, Constructions, and Logistics corporates.
- Outlined the Sales Dept. motivation & incentive program, KPIs, and targets.
- Obtained major enhancement in revenue generation and achieved sales
department target by 108% for Q4-2020, and by 115% for 2021.
- Oversaw the revenue generated from selling solutions that included Fleet
Management Systems (GPS Tracking solution, Eco-Driving System, Fatigue
Monitoring, Vehicle Surveillance System, Remote Fuel Tank Monitoring),
Document Management System, Visitors Analysis Solution, IoT Devices,
E-Commerce, and Mobile APPs.
- Developed a high-level marketing strategy, budget, and recruited digital
marketing specialist, UX/UI, content creators, and graphic designers.
- Directed the mission of brand building, corporate image, and created our
developed products branding, visuals, marketing materials, & PowerPoint
presentations for the complete portfolio of our software packages.
- Played a key role and put extensive efforts in establishing, recruiting,
representing, and designing new business units into an e-commerce
platform and healthcare mobile app.
- Reviewed all legal contact patterns, documentation, and presentations.
- Coordinated efforts by establishing a solid base for business expansion via
strategic business partnerships and channels of sales.
- Maintained excellent customers satisfaction and retention via extensive
follow-up and regular conferences.
- Took part of the weekly software development projects meetings and
discussed obstacles, solutions, deliverables, progress aligned with every
project’s phases and payments.
Since joined, has established the Business Solutions Division from scratch,
achieved Increasing annual gross revenue by 33% on average, and acquired
a 14% market share from the Restaurants POS business in Kuwait, with 680+
customers over 8 years of successful operations. Has negotiated restricted
partnership agreements with industry-leading vendors that provide IT
solutions to several industries, including hospitality and retail. The attained
success has extended to partnerships with brands that included: PARtech,
Pixel Point, ICG Software, Aures, Protel, Poindus, Sewoo, Maken, and Innova.
- Boosted the technical team’s capability and understanding of hospitality,
food, and retail market demands, through coaching sessions about every
industry operations, quality standards, and customization requirements.
- Enhanced the capacity and performance of both, the technical and sales
forces, by recruiting professional resources and implementing KPIs,
ensuring teamwork, productivity, and accomplishments.
- Structured the revenue channels and determined rational sales targets for
Retails, wholesales, and referrals, in parallel with very successful joint-
venture agreements and channel expansion plans.
- Directed the Operations and Project Management Departments, tracked
the implementation process of ERP, PMS, RES, POS, CRM, QMS, & software
development packages, excelled in aligning deliverables of various complex
projects within restricted deadlines, and achieved core delivery objectives.
- Monitored the warehouse capacity, stock movement, cash flow, P&L, and
made appropriate purchase and promotion decisions.
- Developed and implemented efficient business procedures and workflow,
and produced all required business patterns, forms, and legal documents.
- Maintained excellent customer retention, through the reinforcement of
successive customer care, satisfaction, and loyalty.
- Reported, presented, and discussed annual business plans and organization
strategies with our Managing Director.
- Handled the account of key International/Local F&B and Retail chains that
included (McDonald’s, Burger King, Pizza Hut, Domino’s Pizza, Taco Bell,
Applebee’s, Mughal Mahal, Babak, Naz, Dip n Dip, Kunefis, Juan Valdez, Al-Yasra Fashion, LSH Holding Group, M.Y. Behbehani, Boushahri Group,
Abyat, Franklin Marshall, Go Sport ..).
- Promoted and provided the market with various technologies that included:
Low-Voltage, Structured Cabling, Networking, Audio-Visual, Automation,
CCTV, Public Address, IPT, IPTV, Fire Alam & Fighting, and Solar System.
- Managed Tenders Department and Major Accounts that included:
Al-Diwan Al-Amiri, MoI, MoH, KNA, DGCA, SAB, Boursa Kuwait, KOC, KFH,
Tamdeen Group, FASTtelco, STC Solutions, GUST, and Dar Alshifa Hospital.
Developed the Network Business Unit and built the team, surveyed the
Smart-Building market and projects in Kuwait in 2006, generated business
opportunities, and partnered with networking international vendors.
In 2007 I was promoted to manage the Hospitality Business Unit. As I have
built robust relations with International and local hotel operators and
chains of restaurants.
- Hotels included (Sheraton, Hilton, Jumeirah, Crowne Plaza, Marriott,
Millennium, Radisson, Holiday Inn, Mövenpick, Le Meridien, Missoni,
Four Points, Ibis, Rotana, The Regency, Safir, Marina, Costa Del Sol, Ritz,
Best Westren, The Palms, Boudl, Ramada). Restaurants included (Chili’s
T.G.I. Frieday’s, , Johnny Rockets, Hard Rock, Johnny Carino’s, Nino,
Ruby Tuesday, Jeans Grill, Buffalo’s, Wasabi, Sakura, Mais Al-Ghanim,
Naranj, Awtar Lebanon, Noukhaza, LeNotre, Au bon pain, Häagen-Dazs).
- Represented Kuwait Hospitality and F&B Market in Micros.Fidelio
Annual Banqueting and Hospitality Conferences (Berlin - Germany).
- Slashed payroll/benefits administration costs 15% in 2008, by
negotiating pricing and fees while ensuring the continuation and
enhancements of services.
- Took the initiative of motivating the Project Management and Sales
teams with a sharp focus on the revenue objectives, which has resulted
in a 145% achievement of the Hospitality Business Unit’s target in 2009.
With a superior success of winning complex and competitive deals.
- Promoted network, hospitality, and other IT solutions that included:
- Oracle Hospitality | (Micros POS & Opera PMS) - HP
- Cisco Systems - Microsoft ERP - Citrix
- EMC2
- FortiNet - Tiger Comm’s
Built strong business relationships with IT and Network Managers of
Major Accounts, that included (Agility PWC Logistics, Kuwait University,
Kuwait Finance House - KFH, Commercial Bank of Kuwait - CBK, ..).
- Achieved the monthly sales targets across the majority of my service.
- Presented marketing plan and sales reports to the sales director.
- Looked after a new group of sales engineers, and transferred the
knowledge via coaching and networking materials.
- Handled the government tenders preparation, submission, and closing.
- Efficiently represented the company and promoted networking and
other IT solutions, that included:
- Cisco Systems - AVAYA - NEVOTEK
- Lenovo - IBM - Juniper Networks - ARUBA
- Network Appliance (NetApp) - FortiNet
- Interactive Intelligence (ININ) - IronPort
Significantly analyzed the Service Center gaps and causes, prepared a
comprehensive Service Center Business Plan and Strategy, delivered
Monthly Reports, and implemented the department Policy and KPIs.
- Successfully managed the team and recruited well-experienced mobile
engineers and technical supervisors.
- Prepared for ETC participation in international exhibitions that included
ICT Expo - Hong Kong, and Hannover CeBIT - Germany.
- Achievements of One Business Quarter in 2003:
- Enhanced the Service Center performance by 65%.
- Increased the productivity and hit 1, 300 repaired mobile/month.
- Increased the SC revenue by 33% in one business quarter.
Aimed towards the government sector and delivered IT solutions linked
with the E-Government Plan. Attended several seminars in IT, Telecom,
and E-(Commerce, Banking, and Government) to Improve my knowledge
of current solutions in the market, set relations with customers looking for
business and opportunities, and to represent my company.
- Participated as a professional exhibitor in several events and activities.
- Excelled at customer service, satisfaction, and follow-up.
- Built excellent general relations at all levels.
- Achieved Business Quarter Targets with 3:4 ratio of my service period.
- Set practical daily agenda by scheduling (meetings, presentations,
quotations, submittals, demonstrations, calls, and deliveries).
- Managed the showroom and directed the retail sales and operations.
- Reported the market movement and advised appropriate changes.
- Supervised the procurements and stock-receiving process.
- Developed the workflow, filing system, and customer experience survey.
- Reviewed pricing strategy and suggested promotional campaigns.
Specialisation: Marketing; However attended courses in Economy and Accounting as well.
Scientific High School Degree
