Head of Marketing and Communications
Advanced Construction
Total years of experience :21 years, 0 Months
- Applied ”Six Sigma approach (DMAIC)” into customer care operations.
- Set up new customer care office
- Established “Drivers Care Center”
- Introduced Electronic Shared Reporting System (ESRS).
- Reduced customers complaints rte by more than 70%, complaints were 1200 in January and become 745 within one month, and by the end of 2013 monthly complaints became 300 complaints
- Nominated by our customers for the "Service Olympian award 2015" - Customer Experience Award
- Established investigation unit
- Introduced electronic fine entry system
- Supported RTA to establish “Central Investigation Unit”, and train their new investigation officers.
-Spearheading CEO Office and Office Staff (7 employees)
-Efficiently managing Customer Service Center at the Agency
-Heading suggestion & complaints committee at PTA
-Follow up with 7 departments, and 25 sections
-Reporter of RTA financial policies committees
-Reporter of CEO committees & meetings
-Successfully planned and launched RTA campaigns such as Dubai Metro Campaign (090909)
-Efficiently promoted RTA e-services which lead to achieving the award of (best Electronically Distinguished Government Dep’t Award) in the Awards of Dubai Government Excellence Program 2009
-Achieved sponsorship amount of 2.75 million for the Dubai Award for Sustainable Transport (DAST) in light of the financial crises
-Augmented percentage of “Sharekni” users from 5, 000 to more than 15, 000
-Re-introduced E-services portal on RTA website
-Won Best E-Government Department award through my promotional role of RTA E-Services
-Derived 800, 000 visitor to the RTA website at the time of launching and promoting the E-service of E-Renewing driving license and car registration
-Efficiently managed domestic and international marketing and promotional functions which lead to assisting the Sales and Commercial team in achieving a sales of 2.4 billion Dirham in 2007 and 3.3 billion in 2008, while before 2006 the company hardly achieved a sales figure of less than billion AED
-Introduced new segment for gifts 'Contractor Gifts'
-Increased product awareness among the target audience by 30 percent in one year
-Events Managing: MEEE'07-08, UAE Career Fair 07-08, WETEX 08, MEED Power & Generation Conference, Arabcab 08, Egypt Industrial Exhibition 08, Elenx 07 "Hong Kong Exhibition", Ducab Golf Day, Career Open Day AUS, AUD, IAT, HCT,
-Introduced new 'Shrinks Coil Packing' for "Building Wires and measure customer satisfaction through "Building Wiring Survey"
-Organized "Wire to win Gold "promotional campaign
-Achieved award of best Results of the Mystery Shopper Customer Satisfaction Survey in the years 2000, 2001, 2002 respectively
-Nominated as Best Employee in the award of DEGP 2001
-Reduced average time for issuing a certificate of origin to 45% by merging multiple screen input system into a single input screen system
-Successfully evaluated and fixed bar code system service
-Suggested and developed certificate of origin e-service system and Origin and Signature Verification systems
-Proficiently prepared guideline for how to use online service
-prepared and implemented work plan to enhance the services of the department & efficiency to manage the relationships of its customer
-Designed Inform service to inform customer on issuance status of their certificates
-Successfully designed Electronic forms which replaced the normal forms and brochures for the certificate of origin and signature verification systems
-Promoted CD bar code system and the online services
-Designed promotional posters to promote the departments services and Intranet service
